There is no doubt that wearable devices such as Apple Watch and Google Glass are likely to change the way people travel. These devices offer a keyless and cash-free hotel experience that, when synchronized via Bluetooth technology, will further liberate people's hands. Wearables also promote business travel, helping business travelers to work in an orderly manner while traveling, and the one-click upgrade and instant booking features are also very useful for them.
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Despite the hot debate on wearables, Airfarewatchdog's recent survey of more than 2,400 travelers showed that 69% of travelers did not plan to buy or use wearables, and only 9% of respondents said they were right. Interested in wearing equipment, I think this will become "the next generation of travel essentials."
George Hobica, founder of Airfarewatchdog, said that for consumers, wearable devices may "increas the risk of losing their belongings, increasing their concern that the device may be outdated and needs to be recharged."
Paul Wilke, CEO of Upright Position Communications, shares the same view. Because watches are the last generation, Apple Watch appears too late to connect traditional watch wearers to networkable watches. In addition, he believes that the technology is not yet fully mature, he said:
"Although the Apple Watch has attracted a lot of attention, it is still the first generation, which means that there is a lag in the adaptation of the application, and some optimization of the function needs to be solved in the second generation version. In addition, this The competition in the field is also very intense. Before Apple Watch, I bought a Pebble, which is also very practical, but it is still not mature enough as a product."
The popularity of this technology still takes time, the appearance (Google glasses are not beautiful enough), the price and the practicality of the first generation of applications will affect the traveler's acceptance of wearable devices.
So, how can developers of wearable device technology improve or better market? Steffan Berelowitz, vice president of digital platform at Travel Tripper, believes that user growth may drive a “virtuous circle†of adoption of this technology, more and more People will see other people using wearable devices in their daily lives. Fundamentally, the user is an advertisement for walking.
A similar situation has occurred in the hospitality industry, where social media reds and opinion leaders often receive free WiFi and even enjoy free or discounted rates when booking a hotel. I wonder if Apple will also send a free Apple Watch to the reds on Instagram?
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