In the blink of an eye, the Olympic Games have already ended. The success of the 26 gold, 18 silver and 26 copper of the Chinese team has successfully brought down the Olympic Games for the Rio. It is believed that in this Olympic Games, a large proportion of users are watching Olympic games through smart TVs. Video aggregation applications such as TV cats can provide a wealth of integrated resources, allowing users to fully hit the Olympics through the Olympic zone. content.
Today we will briefly discuss and analyze the reasons for the emergence of video aggregation applications, and how the future should go.
The principle of the video aggregation class App is that they can aggregate the resources of various video sites for users to choose. In fact, the video data when watching is still from the video site, but it can provide users with an integrated package service solution. Users find better their favorite content in a wide range of video programs. This form of providing various services to the user through the Internet may be referred to as an OVER (OVER THE TOP). The OTT service of smart TVs has more advantages than the services provided by traditional set-top boxes. It enables cross-platform viewing (turning screens) and implements users' Watch Anywhere.
User-friendly features determine user acceptance of video aggregation platforms
Because of the inherent nature of video aggregation platform, it has abundant resources, and how to stand out in many platforms becomes a platform to consider.
In the case of the TV cat, during the Rio Olympic Games that just ended, the TV cat launched an Olympic special edition, adhering to the consistent “fall waterfall†style interface and being beautiful and easy to use. Users can not only focus on the wonderful performance of the Chinese team in the Olympic zone, cheer for their favorite sports stars, but also participate in the Olympic Games to win welfare prizes. In addition, its mobile terminal App "cat free" also provides users with the convenience of multi-screen interaction, support account synchronization, push customized video information, to achieve mobile push screen and other functions.
The content is rich, the interface is beautiful and easy to operate, cross-platform account opening mechanism, the Olympic hot spots all-round tracking ... These humanized features are all hit the user pain points, but also the cat is currently an important reason for hundreds of millions of families. It has to be said that as the leader of video aggregation platform, TV cats have strong power and they are constantly trying to innovate after the television platform has entered the Internet age.
Enhancing the interactive experience is the future development trend of video aggregation platform
Traditional television as a signal output terminal, most of the time can only passively provide content for users, even if users use smart TV is difficult to interact with the TV screen. Therefore, in an era where interaction is more and more important, how to interact with users and enhance interactive experiences becomes more and more important.
By combining hotspots with fun activities, engaging users is the most direct way. In addition to allowing users to watch the Olympic Games, the Olympic Games version of the TV cat also launched a close-to-the-door event that is close to the people - "Olympics competes and wins every day," and matches "fun games" and "trophy quiz." Lucky draw, sending TV, audio, gift boxes and other prizes, so that the user's Olympic participation enthusiasm straight up.
The medal winning game is a large-screen interactive game. Users only need to manipulate the remote control to evade bombs on the screen to catch medals, so they can win various rewards. It is simple and fun to allow users to interact with the TV screen and enrich their fun. The activity further enhances users' awareness of the platform and sponsored brands.
It can be said that this small game is not only a simple activity, but also a new attempt by the TV cat at the level of the human-computer interaction experience. Let's see the trend that the domestic aggregation platform pays more and more attention to the user experience and sees the current TV cat's outstanding TV-side event planning ability in similar platforms, but also saw the cat TV can not be ignored ambition - in addition to providing video content, and strive to make the TV screen into a platform for enterprise and user interaction.
Research on Business Model Caused by Benign Interaction
In the future, smart TVs will continue to develop, and video aggregation platforms will become a key channel for delivering content, and will also become a blue ocean outside the traditional TV and traditional Internet platforms. The scale of its users will continue to grow, and the value of platform content will be invaluable. .
The interactive activity of TV cats combined with Olympic hotspots is praiseworthy. It clearly points out a road for the future business model of video aggregation platform: through the marketing interaction activities that combine social hotspots, activity recommendation through platform favorable positions, and user participation activities. At the time of marketing brand exposure. This is different from the tough TV commercials. The main purpose of the user is to use leisure and entertainment during the activities, which is more conducive to allowing users to accept advertising information and deepen the impression on the marketing brand in subtle fashion.
How to combine the platform with the rapidly developing hot content and make the cold TV platform an interactive platform combining leisure, entertainment and games? This has become a problem for future video aggregation platforms. At present, as the leading figure of TV cats, it constantly innovates and continuously enhances the user experience. At the same time, it has strong planning marketing capabilities. At this stage, it has already taken steps forward and achieved good results. The performance of the major platforms in the future is worth looking forward to.
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