"Home Appliances to the countryside" is about to expire at the store price cuts inventory

The "home appliances going to the countryside" policy will end soon after it has been successfully implemented for four years. According to relevant state agencies, on January 31, 2013, Guangdong’s home appliances to the countryside policy will officially end, and many stores have begun price reduction promotions in order to promptly clear inventory.

The recent rapid growth of home appliances to the countryside has been reported by media. From August to October this year, the sales of home appliances to the countryside increased rapidly month by month. In August, the nationwide sales of household appliances to the countryside achieved 7.09 million units, achieving a sales of 19.3 billion yuan. It increased by 52.4% and 58.3% respectively; in September, it increased by 33.7% and 39.4% year-on-year respectively; in October, it increased by 27.5% and 26.0% year-on-year.

Before last year’s “replacement for old” policy expired, it caused consumers’ last madness. So, this year's home appliances to the countryside is about to end, whether it will lead to the same effect?

Some stores indicated that since the implementation of the policy has been more than four years, and the policy is only for rural home appliance stores, consumers have not significantly increased due to the expiry of the policy. "Although sales of home appliances have risen, it is mostly due to the demand for new year-end weddings."

The store’s new policy is more user-friendly. The reporter learned that because the home appliances to the countryside are some designated models, the store has also begun to clean up these stocks. There are stores responsible person said that currently has introduced a dual subsidy policy, based on subsidies for home appliances to the countryside and then subsidized by the store.

With the closing of the trade-in activities and home appliances going to the countryside, home appliance stores seem to be a little lonely.

According to the person in charge of the store, this year's economic environment has deteriorated and the growth rate of the stores has dropped significantly. Therefore, under the circumstances that the economy is still uncertain next year, it is hoped that the government will continue to introduce stimulus policies.

Some shopkeepers also stated that although the two policies of trade-in for new products and home appliances to the countryside are good, they are too cumbersome to receive subsidies and are not convenient for the citizens. Therefore, they hope that they can be more humane when formulating new policies.