Japanese home appliance retailers use "trade-in" to promote LED bulbs

Japan's home appliance chain company Nojima Electric has announced that the company's five stores will take the lead in the industry to subsidize LED light bulbs to replace the old-fashioned activities, and promote the elimination of the adoption of LED bulbs.

The law of this activity is to increase the conversion rate of 1 point equal to 1 yen to 2 yen by the environmental protection point multiplication plan, attracting consumers to bring old things such as incandescent bulbs, and come to trade-in.

At the same time, the Kanagawa Prefecture Environmental Protection Department will also set up special booths in the event stores, station personnel, accept customer inquiries on site, and popularize energy-saving and environmental protection knowledge such as LED lights.

In February 2010, Kanagawa Prefecture was the base of Nojima Electric, and it was the first in the industry to announce the suspension of the sale of incandescent light bulbs in about 90 prefecture stores, becoming the first Japanese home appliance chain industry to promote and popularize LED light bulbs.

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