In recent years, the prevalence of PCs and mobile phones has become somewhat disheartening. In this age of retreat, TV industry innovation is on the road. On March 31, Haier united with Alibaba to launch Haier Ali II Generation TV, which is the world's first customizable modular TV. At the same time, Haier TV's layout on home networking also surfaced.
Smart TVs <br><br> Traditional TV companies' transition to the Internet is a general trend. Major manufacturers have launched smart TV products. In fact, the smart TV's intelligence has played yet again. The reason, first of all, is due to the fact that the current smart TV experience is not good enough. Abandoning traditional TV programs, other new smart parts experience is not ideal. The intelligent part involves the network, and the speed of the network directly determines the clarity of the image and the fluency of the screen. Smart content available through smart TVs is also limited.
Second, the popularity of smart TVs is related to people's usage habits. TVs have a long life span and there is no problem using them in 6-8 years. With the current smart demand, consumers can make full use of existing equipment and buy an internet box to solve it. As new technologies emerge in an endless stream, frequent elimination of TVs at home does not meet the diligence and saving spirit of the Chinese.
TV modular customization is no longer a concept
What can be done to solve the problem of high TV upgrade costs? PCs can be DIY, and Google is also a modular handset. Haier and industry players are aware of the forward-looking nature of modular customization and use modules to support iterative upgrades. The Haier Ali II TV launched by Haier has transformed modularization from concept to reality.
At the Haier Modularization Customization Strategy Conference, the staff calculated an account for us: According to the life span of 6-8 years for a TV, if a new TV is changed every two years, the cost is close to 20,000 yuan, and Haier is used. The modular TV only needs to replace the module twice, up to 400 yuan, and the iteration cost can save at least 65%.
Haier Ali II generation TV has a fundamental difference from the general smart TV. The latter integrates a lot of external resources and enriches the content of the TV. However, the TV itself cannot be upgraded because it cannot be upgraded. It can only be called a “semi-open†state, and it is difficult to truly meet the needs of users.
The Haier Ali II TV integrates all functions into modules, adopts the industry-standard 86PIN interface, and meets the individual needs of users with different combinations of functional solutions. Haier TV has a specialized customized platform. Users can customize products according to their own needs, including size, screen body, core functions, configuration, appearance and color.
Home networking or detonating smart TV industry
According to reports, the Internet has successively penetrated PCs and mobiles in the past few years. The number of users has encountered bottlenecks and traffic growth has gradually slowed down. TV has become the next Internet-based screen after PCs and mobile phones, and the basis for the development of business models is already available. It is expected that the penetration rate of smart TV inventory users will formally pass the key point of 10% this year and will rapidly increase in the next 2-3 years, and the business model will enter the outbreak period.
Mr. Zheng Gang, General Manager of Haier TV, also expressed his confidence in the future of smart TV. He believes that the direction of future development of the television industry is content, and the future content direction is centered on family wisdom, that is, smart home. The direction of the future of the entire home appliance manufacturing industry is to make consumers' lives at home more intelligent and intelligent. This will be achieved through 1-2 years of technology.
He valued home networking and described a scene. Due to the population flow, relatives separated from each other and their loved ones passed Haier Ali TV on the second generation. They interacted with their family from various aspects such as chat, cloud and K song to return to the warm era. In the layout of home networking, Haier TV has DCO dual audio technology, Haier Ali II TV can support different families while watching the show to share, chat while shopping, edge K interactive application experience, making people and people Zero distance care and information sharing with home, home and home.
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