Fell in love with TV began to take charge of IPTV ear

In early 2010, the State Council promulgated the policy of triple play, and integrated the triple play as an important policy to promote economic and social development. In the blink of an eye five years later, although the words of triple play appear in the government report of Prime Minister Li Keqiang, no one has paid close attention to it. “Internet+” completely replaced the triple play as a hot concept. In fact, because triple play has basically no "money" view, the "Internet +" has unlimited prospects. However, for radio and television and telecommunications, "Internet +" is the revelry of the Internet into traditional industries, and it has little to do with itself.

In the five years since the integration of the three networks, the two-way access to telecommunications, radio, and television have basically no solution. The triple play policy has basically failed completely. The State Council is also unable to break the ice of integration. The responsibility cannot be simply pushed to telecommunications or broadcasting. The two parties only follow their own logic. In operation. For broadcast and television, the three networks integration policy left two "achievements": one is to take the country's 4 billion cable national network, and the other is IPTV. CCBN has just let us fully appreciate the elegance of the Cable State Grid. What about IPTV?

Fell in love with TV began to take charge of IPTV ear

Yesterday morning, SARFT held a symposium on national IPTV construction management in Nanjing, and then fell in love with TV and Jiangsu Radio and TV signed an IPTV platform integration agreement. Not long ago, Henan IPTV went live, Ningxia signed an IPTV tripartite cooperation agreement, Hainan signed an IPTV platform integration agreement, and fell in love with TV continues to make progress. To the surprise of the industry, IPTV subscribers in Sichuan and Hebei experienced rapid growth in 2014, and revenue from radio and television divisions quickly reached tens of millions or even hundreds of millions of dollars. The demonstration effect is huge. According to data released by telecom operators, the total number of IPTV subscribers in China has reached 34 million.

The State Council's three-network integration policy has established the broadcasting and television rights of broadcasting and TV, and the SARFT has formulated the operating system for the IPTV secondary broadcast control platform. However, BesTV, which has pioneered China's high IPTV market and already has millions of users, is not willing to set up a joint venture company to operate nationwide IPTV, while delaying the implementation of policies while continuing to expand its market development users, in an effort to independently expand the nationwide IPTV, CNTV's IPTV broadcast control. The total platform can not be operated at all, and some provinces and broadcasting have started to cooperate with telecommunications to develop IPTV. After CNTV and BesTV's joint venture fell in love with the official operation of TV in 2013, SARFT did not extend BesTV's IPTV licenses. The development of BesTV's IPTV, which was subject to the pressure of the General Administration of Administration and local radio and television, was increasingly hindered, and OTT was instead the strategic focus. After falling in love with TV, he began to struggle to fulfill the overall platform for IPTV broadcasting and control. While expanding IPTV in the province of North China Unicom, he negotiated the stock IPTV delivery with BesTV. He also spoke with the Guangdong Radio and TV Group that has already launched IPTV. Falling in love with television is not an ordinary hard-wrench, it really becomes a "sad TV."

However, falling in love with TV is after all a product of triple play. It is the general platform for broadcasting and control of IPTV established by the General Administration of Radio, Film and Television and has received strong support from the Directorate-General. After the OTT was contained in the cage, the State Administration of Radio, Film and Television began to implement the IPTV secondary broadcast control platform policy. With the stimulation of Sichuan and Hebei, the local radio and television industry has greatly increased its interest in the development of IPTV, and it has also passed a “protection fee” when it has a legitimate policy. The enthusiasm for complying with the IPTV two-stage broadcasting and control system policy has greatly increased and it seems to fall in love with television. The good day finally began to come.

The IPTV+OTT model provides IPTV with a new space for terminal intelligence and open platform. There is no fundamental difference in technology between OTT and OTT. IPTV + OTT has telecom operators to provide bandwidth, provide market expansion and operations, and quickly realize cash in the short term. OTT first eliminated video sites, aggregation software, etc., and was not allowed to provide live broadcasts. It could only provide integrated services through OTT licenses, and the public network burned a lot of bandwidth, and the cost could not be sustained. In accordance with the current policy unchanged, OTT compliance has been unable to compete with IPTV.

Local radio and television development IPTV interest driving force, OTT is strictly regulated after the lack of competitiveness, local radio and television is more willing to comply with the policy of the General Administration of Communications, IPTV business and OTT integration, the combination of these factors will promote IPTV usher in a few years of new development In this period, it is not BesTV that leads this time, but fell in love with television.