Completely kill LCD TV! Samsung restarts OLED TV strategy

What is the most heartbreaking and desperate thing in recent years for the television industry? From the perspective of a television practitioner, I believe that "Samsung has suspended the OLED TV strategic plan," plus the Japanese brand sloppy OLED TV plans (mainly Sony and Panasonic), only LG Electronics. "Seedling" still regards OLED TV as the top priority of development. It should be said that the persistence of LG Electronics (including LG Display) is still admirable.



However, LG Display will no longer be fighting alone. It has also redefined the OLED TV program for the Korean giants Samsung Electronics and Samsung Display Panel Plant. The restart of the OLED TV strategy by Samsung is a bit abrupt, but in the long run, Samsung will The move is quite correct and smart. With the return of the world's leading market leader, the future of OLED TVs will be infinitely optimistic.

Samsung registers a large number of patents related to OLED TVs for positive viewing

According to South Korea's Samsung Business Korea media report, Samsung Electronics has applied for multiple patents related to OLED technology at the same time. It is not difficult to know from the patent application, Samsung’s restart of the OLED TV program is a sure thing, Samsung’s OLED application. patent comprises a "Super UHD OLED", "Ultra Super OLED", "Samsung Super Ultra OLED", "Ultra OLED" and the like.



In fact, Samsung had already released and listed a 55-inch OLED TV in China as early as September 2013. It was a 55-inch surface 1080p full-HD TV product. The official price in China was RMB 5,499. Unfortunately, Samsung subsequently suspended the OLED TV program. The OLED TV model KA55S9C has also become a “flash in the pan” in the Chinese market. Immediately afterwards, Samsung introduced a curved LCD TV. Therefore, Samsung's rapid return to the OLED TV camp is surprising.

Samsung Electronics Restructuring OLED TV Division

Samsung Electronics has always been more pragmatic in the television field. This is why they gave up OLED TVs shortly after they were released in 2013. The Samsung’s reorganization of OLED TV strategy is to split the OLED TV group that originally belonged to the LCD Business Unit. This means that large-size LCD TVs and large-size OLED TVs will develop in parallel.


In fact, Samsung’s “Two-line (LCD + OLED) strategy” is also a pragmatic one. LG Electronics, which has never given up OLED TVs, has always adopted this method. After all, LCD TVs have a long transition period. Gambling OLEDs will lose a lot of market share. In addition, the OLED TV strategy promoted by LG is assisted by domestic brands such as Changhong, Skyworth, and Hisense. These domestic brands will also launch TV products based on LG OLED panels. Unfortunately, the focus of these brands is not on OLED TVs. Let LG Electronics be passive.


After Samsung introduced a curved LCD TV in 2014, more and more TV brands are launching curved LCD TVs. This shows that Samsung has an outstanding influence in the TV field. The return of Samsung to OLED TVs is bound to lead the entire TV industry. Towards. Samsung's Super AMOLED screen in the field of mobile display has been a success: iPhone is behind Samsung S6 Edge curved OLED analysis, there is no reason to abandon OLED display technology in the high-end TV field. Finally, we hope that Samsung and LG can accelerate the development of OLED TV and eliminate them. Misplaced LCD technology everywhere.