There is now a very popular word called big data. In many places in our daily lives, we can hear this word. It can be said that the mirror rate is very high. So, for the television industry, what changes will be brought to you by Big Data? Recently, a survey conducted by GfK, a well-known German-based market regulation agency, revealed that big data will inject new vitality into the TV industry and control the future of the TV industry. Let’s take a closer look.
Big data will change the future of the television industry
GfK's survey was comprehensive and covered 14 media distribution groups worldwide. The total audience reached 1 billion people per day. The survey shows that since the emergence of big data, it has actually made many contributions to the television industry. Through the technology of big data, relying on information collection and processing methods, television stations and cable TV operators can understand the content of TV programs being watched by TV viewers. Compared with the previous methods of counting ratings through telephone calls, etc., we must improve a lot and use them more quickly and easily. The viewers watch the big data content of the TV and can feed back to the TV program production center in time. In this way, program content can be adjusted according to the user's viewing habits.
It is worth mentioning that many industry players in the television industry also believe that the emergence of big data may change the momentum of the current sluggish television industry and objectively analyze user habits and change the style and style of broadcasting. Let viewers far away from the TV program can return to the TV.
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