What kind of smart TV do modern families need?

Some people once thought that the emergence of multimedia, including the development of PC will gradually occupy the main position of the living room, and even replace the central driving force of television, but after years of development we see the appearance of smart TV or continued its dominant position occupying the family entertainment center It is difficult to shake. Even with the development of the Internet and the popularity of the mobile Internet, it is difficult to replace the important position of the TV. Although the role of TV may be reduced in family life, people are still willing to use TV for entertainment and entertainment even if they do not use technology. Watching TV programs themselves will also use smart TVs to watch online video content instead of computers or mobile phones. This is actually the value of smart TVs.

Of course, people's needs for family entertainment centers are not the same in the new era. The original dull, clunky and lacking smart TVs are naturally difficult to re-enter the eyes of users. People are getting more and more high-definition, smart, ultra-thin, and more. The diversification of products attracts, this is the product of technological progress, and only this kind of progress can really bring forth new ideas and bring a new interpretation. In this regard, traditional TV manufacturers and emerging Internet companies are occupying the commanding heights of home entertainment, and it is undoubted that anyone who can meet the needs of users and meet the user’s desire can truly gain the ultimate favor.

Mobile Internet TV focuses on ecology

When the Apple iPhone led a new trend, we found that the mobile Internet has really been everywhere, and mobile applications are quietly changing our living habits and even spending habits. This can not be said to be a new transformation brought by smart phones.

For the television industry, in fact, the mobile Internet can also graft more high-quality "content", including products. Recently, we have seen Changhong launch the world's first mobile Internet TV. So why is it called Mobile Internet TV? It is reported that the Changhong CHiQ second-generation TV, through the company's first globally-owned and fully proprietary DCC (Device Connection Control, device connection and control) protocol, realizes the original "M+ dual-core" smart linking technology and builds a set of drivers. The application-level software framework achieves synergies of resources such as content, storage, and peripherals through automatic networking and device integration. This allows the terminal with a mobile chip to seamlessly integrate with the TV. Users can enjoy the mobile Internet through TV. The world has also given TV a powerful processing capability for unprecedented information interaction and storage of content, and has made TV hardware upgradeable.

This also allows home entertainment to be centered on television. With its powerful cloud service big data processing platform, it can realize the mobile internet ecology of more interactive content. Changhong performed for us is a "people-centered" user experience, achieved through Changhong "end cloud integration" technology. As we all know, the CHiQ generation TV industry already has a powerful application of smart links such as smart phones, smart refrigerators, and smart air conditioners for wireless links and content syndication. The introduction of CHiQ's second-generation TVs makes the TV truly a complete intelligence in the form of the Internet. A mobile internet ecosystem centered on cross-network cross-border collaboration, content interaction, and information push.

The user's needs are the key

The development of the mobile Internet has brought a new model, that is, the user mode, and all applications that shift to user needs have become increasingly popular. The emergence and popularity of wearable devices are also based on user demand, because the market Demand determines the existence of value. In this regard, the television industry chain is also inevitable and needs to cater to this demand.

TV as a family entertainment center has always been an indispensable family piece. However, with the development of mobile internet, more and more young people are indulging in mobile phones, and the concern for television has been declining. This is a different demand. To differentiate the market. However, when the popularity of smart TVs and the resulting combination of cloud and end, the smart home market began to indicate that the desire to attract users is fundamental, as to what end products are sometimes less important.

The important point of smart TV being accepted is that the interaction is enhanced and the advantage of intelligence becomes more and more obvious. Some people say that true smart TVs only have to meet two basic conditions. First, there must be synergy between smart terminal devices; second, there is background content operations such as cloud and big data. In other words, there is a better user interface and consumer experience; there is a personalized content push, you can get what you want to see; you can connect and collaborate with other intelligent terminals to form an intelligent system; there are more intelligent applications , It is best to combine with the mobile Internet, TV can be as fun as a mobile phone; have a strong background data computing capabilities and interactive capabilities.

The current smart TV market is chasing this strategy, and even including some Internet companies into the smart TV field is also holding this determination, such as music, such as millet and so on. For the traditional TV terminal manufacturers, of course, this trend has also been seen. They are even less willing to be overtaken by others in their areas of expertise, or even to iterate. So we see that they are more able to precipitate themselves in the pursuit of products.

Changhong CHiQ is designed based on the concept of "from the user to the user." To adapt to the rapid R&D, promotion, and iteration characteristics of the Internet era and the supremacy of "user experience", Changhong broke the administration in the implementation of corporate organizational change. Alas, starting from the CHiQ product, we have fully promoted the product manager responsibility system and linked the R&D, manufacturing, and marketing business processes. At Changhong, product managers can integrate human resources, R&D and marketing resources, and have the supremacy of ownership over product development. Changhong is a true “super product manager”. Changhong has begun its own layout through the transformation of Internet features with "hardware and hardware."

Fun to attract users

When a traditional manufacturing company begins to "play" for its own products, we can also see that this is actually a change of concept. Not simply chasing hardware technology. In this regard, Changhong has indeed done so. A mobile chip and a TV chip have been seamlessly linked and linked in the CHiQ second-generation TV system, allowing users to run directly on TV. Originally based on mobile terminal development The audio and video, games and other applications allow users to feel the "fun" of the TV.

CHiQ II TV can be "live custom play, mobile sync play, big screen speed play", allowing users to feel that "TV is more fun than mobile phones." CHiQ's second-generation TV's smart guide function is based on real-time ratings statistics and statistical analysis of ranking recommendations to help users understand the hot, find popular; TV will automatically be associated with the user's TV shows or variety shows, and automatically find more associated drama Set, active and timely push to the user. Is this the gospel of lazy people?

If you want to present your WeChat in a broader context, it is actually very simple, such as using TV. The CHiQ II TV can upload photos of travels at any time. It is not as good as music. This is a kind of "display". Of course, for gamers who like games, you can also use CHiQ's second generation TV to play mobile games and build a complete game platform. How do you feel in a TV internet game? "The feeling brought by the big screen is so cool, and there will not be any discomfort in the eyes! The most unexpected thing is that playing on the TV for a long time is actually even better than on the mobile phone! I use the TV to play this game, it is already The expert in the master!" said some players.

Moreover, CHiQ can also implement hardware configuration upgrades. Feeling like the old PC, yes, that's it. Upgrades make everything simple. When you want to upgrade, you only need a mobile upgrade module to get it. This is also an advantage of television intelligence. At the same time, it is also a best performance to lock user loyalty, of course, the premise is that your product is good enough, allowing users to truly recognize, users will choose to upgrade, continue to choose you, this is the pressure for Changhong is also a test, but In fact, it is more motivated.

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