"New energy vehicles are not easy to sell", "unmanned driving is not just for people to travel", "services, users, and associations are integrated into the transformation direction of automobile enterprises in the era of interconnection", "China's brand development requires products and brand value to double up" . .. .. November 14-16, at the "2016 China Auto Industry Youth Leaders Summit" (hereinafter referred to as the summit) held in Jimo City, Qingdao, this summit with the theme of "taking the pulse of the times to lead the trend of innovation and entrepreneurship" The voice of multiple openness collided here. The summit issues closely followed the industry hotspots, which triggered the participants to discuss topics such as innovation, entrepreneurship and venture capital.
The voice of the whole vehicle enterprise: the transformation of the automobile industry under the mobile interconnection
At the summit, Chen Jiang, deputy general manager of BAIC Group, and Xiang Yi, executive deputy general manager of GAC Chuanqi Automobile Sales Co., Ltd., conducted in-depth thinking on the transformation of the automobile industry and how the marketing direction changed in the context of the mobile Internet era. The company itself, for example, displays the thinking and measures taken by the company. Beiqi Chen Jiang believes that service transformation has become the mainstream of the mobile Internet era, and that mobile Internet has changed the way enterprise resources are organized, and is now becoming a circle structure around consumers and scenes. In addition, the industry in the Internet era is more relevant, and it is necessary to establish a value-added ecosystem. Therefore, in the process of transformation, enterprises must grasp the characteristics of the era of scene interconnection in the mobile Internet era, and must also pay attention to the trend of the Internet after the Internet.
GAC Xiangyi is focusing on the development of its own brand as the main line. Combining the experience of GAC Chuanqi in enhancing the brand value in the process, it explains how the company should change from four aspects. Xiang Yi believes that China's auto market is broad, and it is very confident that Chinese brands will exert their strength. In terms of methods, Chinese brands need both product and brand value enhancement; in building brand building, we must start system construction and system innovation; More important is to focus on marketing actions, let consumers understand their own brands, and build a new Internet car ecosystem.
Future Car Preview: How do we design the future of life?
The guests who participated in the Sharon debate at this summit were equally sharp, not out of position. Li Yansong, executive general manager of Geely New Energy Automobile Sales Co., Ltd., Jiang Chonglong, general manager of Mercedes-Benz Technology Group China, and Yundu New Energy Vehicle Lin Mi, Executive Deputy General Manager and General Manager of Marketing Company, Zhu Chaohong, Director of New Energy Drive of ZF (China) Investment Co., Ltd., Guo Yongguang, Executive Vice President of Qingdao Special Call New Energy Co., Ltd., and other domestic and foreign vehicles and parts The guests of the company expressed their opinions on the future car prospects.
Li Yansong believes that consumers are still unfamiliar with the new energy market and need a process of market education. Nowadays, from the state to the local governments, the policy of supporting and encouraging new energy vehicles is exploring the process of exploration. China's new energy market today is not a real market, but a market subsidized by policies.
The promotion and popularization of electric vehicles is a difficult journey. Lin Mi believes that the current situation is only the beginning of the journey. The biggest difficulty in the journey comes from the different policies in different places. The situation in different places is different, and the policy coverage and the whole promotion of policies and The way forward has not been covered nationwide, so this journey is full of uncertainty.
Lin Mi said that now is not the era of the Internet + car, but the concept of + Internet. The most practical response is that the first is that the car itself should be customer-oriented and design the car according to the customer's satisfaction. Second, cars are more of an electronic product, and personal consumption products, including some marketing methods and service methods, should be able to consider more Internet applications.
As far as technology companies are concerned, the angle of thinking is different from that of car manufacturers. Mercedes-Benz Jiang Chonglong believes that the future development of alternative technologies for clean energy, including hybrid vehicles and electric vehicles, represents the development of future drive technologies; Secondly, driverless driving is the ultimate goal of the development of smart cars, which will bring great changes to the way consumers travel. Third, in the paradigm shift, consumers will buy from the traditional. Have a car to get access to services, use cars to solve travel problems. For the car companies, it will also be transformed from the traditional enterprise manufacturing to the service category, and the provider of the comprehensive solution solution.
Guo Yongguang believes that the construction of the charging infrastructure network restricts the development of the entire new energy vehicle. Guo Yongguang said that the key points for improving the construction of charging piles are that the network should be intensive, and the second is to build a more convenient, effective, safe and fast charging infrastructure from the perspective of users.
In the case of traditional cars, the gap between China and the West is big. This is a fact that needs to be acknowledged. The gap between China and the West in the new energy industry is relatively small, which is the breakthrough point and the opportunity for China's future auto industry. Zhu Chaohong believes that China's new energy is a development. It should be based on the needs of the Chinese automobile market, according to the strategies of each enterprise's own positioning, combined with traditional suppliers to jointly develop the automobile industry, and find a new breakthrough in this respect.
In addition, the participating industry experts, economists and representatives from many mainstream vehicle companies on the "energy-saving and new energy vehicle technology roadmap", the strategic transformation of enterprises in the mobile Internet era, the price war to value war The topic of self-developed brands and other issues has explained the new perspectives of young leaders. The topics discussed include management, investment, technology, post-market and new thinking of enterprise development.
How will the automotive industry develop and how will we change our lives, and what role should we play in this revolution? Where are the opportunities for China's auto industry and the challenges they face? These issues are not only the problems that young leaders are discussing, but also the considerations we have for participating in the design of future life. This is also the Jimo 2016 China Auto Industry Youth Leaders Summit. The theme of the pulse leading the trend of innovation and entrepreneurship.
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