Not long ago, the Japanese game company Nintendo developed an AR game named "Pokemon GO" which instantly ignited people's passions. Players are ignoring food and holding mobile phones. It is not uncommon for people to search for elf everywhere. AR is also used in this term. Many people are familiar with it. In fact, AR appeared on the mobile phone about ten years ago. The "virus war" that comes with the Nokia 3230 is an AR game that uses a camera to shoot a virtual picture. However, Nokia, who has not tasted it, has since fallen from its peak due to poor management, and has also drowned AR's sprouts in the ground.
Of course, the reason why AR has not been developed in addition to the vendor does not pay attention, the most important point is the lack of content, in the hardware level has been very satisfied today, manufacturers are more like "a smart woman can not be without straw." The industry's helpless people said that AR technology had related products as early as 2010, but the AR market is still in its infancy, there is no phenomenon-level product except "Pokemon Go", and "Pokemon GO" The hot is more based on this popular IP of Pokemon.
So Skyworth is ready to enter the AR field? Liu Weizhi, director and vice president of the Skyworth Group and president of the color TV business division, said at the press conference that content is the maximum threshold for AR TV development, but now there are few AR content for TV. AR is still unable to become a standard for television. The content has yet to be enriched in two to three years.
In fact, from Liu's discourse, it is not difficult for us to see that although Skyworth has prepared hardware for AR, it is still insufficiently prepared in terms of content. It will take a long and long time for AR TV to become a standard for TV products.