The color TV industry is interesting, not only because there are many companies in this industry who play concepts and play gimmicks, but there are also veterans. They are clear about the color TV industry and are familiar with the weakness of TVs and see the future of CCTV. Viewpoints contend with each other, and the frequent collisions make the color TV industry have a point of view. These veterans not only have sharp views, but also work hard on existing color TV subtleties, and are always ready to use innovation to give these brands a fatal blow.
I'm the real internet brand
After more than 20 years in the color TV industry, he took control of Konka Color TV Division at Dingfeng. He helped AOC TV players and vice presidents in BOE. This person is Liu Dan. He has a profound understanding of color TV products. , Proficient in the upstream and downstream industry chain, and successfully guided the color TV industry chain "to the big screen to profit" direction of the veterans.
He is now doing one thing. In this case, he will directly challenge traditional Internet brands such as LeTV and PPTV, and it is possible to subvert these so-called Internet brands. This is what he created to create the dream card Internet. TV. Liu Dan said bluntly: The Dream School is a market pioneer, not a market plunderer, and only the Dream School can be regarded as a true Internet brand.
As for the reasons, Liu Dan did not explain it too much, but gave three reasons for the author to ponder:
First, the dream card does not need to serve investors, will fully consider the interests of the channel business, and channel partners with the dream card enjoy full price protection;
Second, the dream card provides high value-added products, is the pioneer of color TV market, not predators.
Third, our consumption of consumers is free, not forced binding.
The author thinks carefully and really is such a thing. Not long ago, I heard that a distributor of an Internet brand did not do it. Why? Because the dealer's price to do this brand is not protected, the price will be reduced at any time, the price of a devaluation of the goods will be devalued, although the brand has said that there will be subsidies, but the account period is also a headache for him. Advantages of changing the goods and goods are flexible, and they usually do not pick up the goods. When the price drops sharply, the goods are cheap, and the risk is low.
From an industry point of view, the Internet brands currently entering the color TV industry have not created new users and expanded the capacity of the color TV market. Instead, they are killing and eating in this TV market that is already in the Red Sea. Statistics show that from 2011 to 2015, color TV unit shipments fell from nearly 250 million units to 230 million units. This includes Internet brands such as LeTV, PPTV, Storm TV, Micro-Whale, and CAN. The means of rushing the market is a price war, and this measure only brings no profits to see who can reach the end. .
This does not, after the barley, it is said that TV is also popular with the color TV industry, the next will be what Internet brands?
Looks at the touch and naked eye 3D market
In the second half of the year, the number of e-business days is also the National Day Golden Week, Christmas promotion and Yuanchun markets. The color TV price war seems inevitable. Every company is pondering its way out. This is where the high-end big screen is a way out.
At present, domestic and foreign brands, including Hisense, Skyworth, and Sony, have all focused their attention on the 55-inch and above markets, and they are also in the business. If Hisense introduces a combination of high-end ULED TVs and laser TVs, Skyworth will push large-screen OLED TVs, and Sony will use the audio-video technology and picture quality to strengthen the concept of large-screen Sony.
Of course, Liu Dan will not miss this opportunity. At the 2016 audio and lighting exhibition held today, Mengpai showcased a variety of commercial display products, and these products with commercial advantages are slowly moving toward ordinary families.
"We believe that color TV will develop in the direction of touch and naked eye 3D." Liu Dan said that because Steve Jobs touch products to subvert the entire mobile phone industry, and color TV also has the need for full touch.
For the naked eye 3D future, Liu Dan is equally optimistic. He thinks that the return of flatness in the first two years after the 3D TV excitement was mainly due to the fact that the naked-eye 3D technology was not good at the time and it also required the use of glasses to result in a poor user experience. Just like the current VR products, it is inconvenient. The naked eye 3D products can get rid of the above problems and make the consumer experience more enjoyable.
The author believes that for the future color TV will appear in what form, everyone has their own views, including Hisense, Skyworth, Samsung, etc. are all an attempt, whoever has the opportunity to win, but the real change and can lead The development of color TV industry, in the end, is still a technology-side reform. Because TVs, mobile phones and other products are, after all, technologically based electronic products, the most important driving force for consumers to choose to purchase is still to use these products to bring about a pleasant experience. The content is an important competitive force and cannot lead the development of this industry.
The color TV industry needs more such attempts. Only trying to produce better products can stimulate consumption. It is believed that the purpose of the country's supply-side reform is to expand the existing market and use more competitive high-end products to stimulate consumption rather than encourage continued shopping in the original market. The enterprises that are hurting themselves have more difficult to repair the industry.
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