If you have the experience of starting a cold car -- and a 57-year-old Chevrolet -- you may know that there is a small piece of thawed circle on the frosted windshield. At the Automated Vehicle Technology Symposium held during the International Consumer Electronics Show (CES), the automotive and electronics industry experts faced the dilemma.

Elmar Frickenstein, chief executive vice president of BMW's electrical and electronics division, may be the source of the dilemma facing this group of people – he pointed out that the key question is how to car in the average life cycle of seven years, and the product life rarely exceeds 18 Reconciliation in the consumer electronics of the month is like a helpless look through the frosted windshield; "I don't see any solution;" Frickenstein sent a distress signal to the electronics industry: "We I need your help."

Henry Beizh, the strategy director of Kia Motors, another automaker, is pointing at the fundamental mismatch between the auto industry and the fast-changing consumer electronics world. In the consumer electronics market, people want new products every Christmas, but In the automotive sector where the product replacement cycle is slow, each car owner hopes that the car will last until the end; he describes: "The combination of these two industries is like an unhappy marriage." And both the bride and groom seem to be unable to choose.

The industry representatives who participated in the symposium, including three of the car manufacturers demonstrating their technology at this year's car-intensive CES; thanks to the advanced electronic technology, they are proud to show the auto-driving function that will be transplanted to the latest models. . Among those functions, according to BMW's Frickenstein, there are numerous in-vehicle cameras that can perform tasks such as eliminating blind spots, monitoring driver's attention, assisting parking, and other technologies such as active cruise control and automatic emergency braking. .

But everyone agrees that their ultimate goal should be to say that a vehicle that can play the role of "electronic driver", as the Hyundai brand and product strategy director Mark Dipko, allows the driver to: "Leave the steering wheel to take the newspaper." "But he also admits that to realize that dream: "There is still a long way to go."

Frickenstein said that the technology will progress slowly. If you want to see a car with relatively simple autopilot functions, such as finding your own parking space in the parking lot, you may have to wait until 2020: "There is no big explosion like the Big Bang." Bang) is a quick opportunity."

TImothy Yerdon, global innovation design director for automotive electronics supplier Visteon, boldly believes that a fully-automated vehicle will never be realized, because that technology will not respond better to real-life situations than real-life driving; Question whether the car will know that you are in a dilemma: "How can I warn the driver to release the automatic driving status?"

Kia's Beizh throws out almost a taboo cost question: “How much does it cost to build an autonomous car? And is it really energy?” Although the industry experts who participated in the symposium have doubts, 2014 CES is clearly active in advancing advanced electronic technology to the "cockpit" that Yerdon calls.

Future (or already existing) car dashboards will add features, including smartphones for multiple applications, such as Facebook, Twitter and other social networks, emails, maps, traffic news, hotel reservations, online shopping, and even certain There are some adult information services (although no one mentions this); when these things are in the cockpit, there is a very important problem that comes to the table – what if the driver is distracted?

“There must be a better and more relevant way;” Thomas Gebhardt, general manager and chief operating officer of Panasonic Automotive Systems, said: “Let the driver not leave the road even in the information search mode.” And everyone Agree, using a keyboard or knob to control the car's electronic devices will make the driver more distracted, but no one can guarantee that switching to a touch screen or even gesture control will be better, and eye tracking and the like. Technology is also the science fiction plot.

Gebhardt pointed out that voice control is an advanced technology that can reduce the driver's distraction risk, but he also expects that this kind of program can't stay in the car because there are many drivers who don't like it, will turn it off, and get used to it. Use those old buttons or knobs. At the end of the day, the problem of driver distraction seems to be the focus of the experts at the conference, becoming a key safety issue for the new generation of automotive electronics technology.

For example, Kia's Beizh said: "We have to find a very smooth and intuitive interface for the electronic devices in our car." Visteon's Yerdon added this point: "Now, we need to understand the user experience and create something like this. It is a precision plastic model for mobile phones or small tablets."

The audience under the symposium also discussed the issue of driver distraction. One of them also asked questions about whether the driver would become worse and worse because the car took over most of the driving tasks. Feeling rude, Beizh's answer is a bit like saying: "The driver technology is degraded, what about?"

Panasonic's Gebhardt pointed out that more and more technology features in the cockpit of a car may not help the driver, but increase complexity, drive distraction and increase the cost of the car, especially the need for software updates. Not only may not be able to improve a certain function, but it will also burden the driver. He came up with a rare idea at CES that car and technology companies should consider removing something.

"When you discuss what new features to add, you should also consider what is to be lost;" Gebhardt said: "We don't think we can continue to add the same new features to the car forever." The windshield of the vehicle has a thick layer of frost!

Source: EE TIMES; Translation: Judith Cheng

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