On March 19th, 2014, the press conference of Liard Optoelectronics and Hedong Enterprise Strategic Cooperation was held in the HDL Intelligent Experience Center in Panyu, Guangdong. The two parties formally became strategic partners. The cooperation announced that Liard officially entered the smart home field, which means that LED large-size TV has taken the first step into the civilian market.
As a pioneer in the LED display industry, Liard has developed a small-pitch high-precision LED display suitable for indoor display through years of technical accumulation and deep understanding of user needs, and achieved high market share. With the market share, it has broadened the application field of LED display with its peers. It also allows industry professionals to see the broad prospects for the commercialization of LED displays.
At the press conference, Mr. Li Jun, Chairman and General Manager of Liard Optoelectronics, introduced the company's profile, architecture, product marketing strategy, honors and testimonies, classic case analysis, etc. to the guests, with a focus on Liard. The original LED TV technology is in the world's leading position, occupying the world's high-end display market, subverting the image of the low-end of Chinese products in the world. Li Jun said that the cooperation with Hedong is mainly concentrated in the field of smart home and stage engineering, especially in smart home. This cooperation is complementary to the two resources and achieves a win-win situation.
Ms. Zhu Sang, Vice Chairman of Hedong Enterprise, said: “In the past few years, we have found that many customers in the field engineering and intelligent building are also customers of LED products. The cooperation between Hedong and Liard is not started today. Many years ago, the products of our two companies were simultaneously applied to the BMW Museum in Germany. The construction project of Anhui Radio and Television New Center also adopted the Hedong Stage Network Solution and the Liard LED Large Screen.†It is the customer resource. The overlap makes them aware of the importance of resource integration for enterprise development, and the vision of Hedong Enterprise is to provide customers with a total system solution, thereby establishing a cooperative understanding between the two parties. This cross-border cooperation will bring better services to customers.
According to the agreement, the two parties will cooperate on a global scale and grant the other party the right to sell their products and services at home and abroad. And then carried out roving promotion activities in more than 20 cities across the country.
At present, there is still a long distance between the small-pitch LED display and the real entry into the civilian market, mainly because of the following aspects:
1. The dot spacing of LED TV panels is not fine enough. At present, Liard can meet the highest precision TV with a dot pitch of 0.9 mm, but it is still in the laboratory stage.
2, because of the point spacing limit, LED display currently needs to achieve a relatively large area to achieve 2K or 4K clarity, the current recommended size of LED large-size TV is 110 å‹ and 144 å‹. In view of the optimal viewing distance of LED TVs, for ordinary home users, a relatively large space is required to obtain a suitable viewing area.
3. At present, there is a propaganda error in the LED TV of the regular store. The correct name should be: LED backlight LCD TV. And LCD TVs are limited by the cutting of the LCD panel, and currently the largest LCD TV on the market is 108 inches. However, there are related problems such as transportation and installation, and the price is nearly one million yuan. However, with the advent of true LED large-size TVs, the same size 110-inch TV, LED large-size TV prices are only about half of LCD large-size TVs. It is believed that with the small spacing of LED lamp bead innovation LED TV panels, it will not last long. LED large-size TVs will reach ordinary people's homes in terms of price and size. Currently LED large size TVs are still in commercial use.
This time, Liede Optoelectronics and Hedong Enterprise attach great importance to the accumulation of smart home in this area. They hope to penetrate into the civilian market through high-end consumer places such as hotels and clubs, as well as personal consumer markets such as villas and home theaters. This type of customer is pursuing the ultimate visual experience, high consumer willingness and spending power, and has a large living area, which is expected to become the first users of LED TV.
In addition, Hedong Electronics has been developing in the field of audio and lighting for many years, and the leading industry in lighting and lighting control technology. Its northeast special axis also has a large market share in the field of stage engineering. With this cooperation with Hedong, Liard can quickly strengthen the LED display rental business and provide a reliable growth point for future performance.
It can be foreseen that as the first cross-border cooperation between the LED display industry and the smart home industry, the strategic combination of Liard and Hedong will have far-reaching significance for the development of the two industries, and also provide new ideas for the development of enterprises in the industry. .
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