Intelligentization will become the profit growth point of white electricity industry

In 2013, compared with the downturn in 2012, the white power business achieved a big “turnover” in revenue and profits, showing a bumper crop. Including Gree, Midea, Haier, Hisense Kelon, and Zhixiu all surrendered the best transcripts in almost three years.

However, as the state's subsidy policy for energy-saving products benefiting people withdrew from the second half of 2013, the trend of the industry opening higher and lowering is also more pronounced. On the other hand, the growth rate of white-business revenues is lower than the increase in profits, especially the limited revenue growth, highlighting the lack of potential for white-electricity industry development. Based on this forecast, sales of refrigerators will decline by 2% year-on-year in 2014. Washing machine sales are expected to increase by 1.8% year-on-year, and air-conditioner sales will increase by 3.2% year-on-year.

It is understood that in order to cope with the dilemma of weak revenue growth, various home appliance companies have accelerated their entry into e-commerce, such as the cooperation between Haier and Ali. In addition, during the "Double 11" period in 2013, both Midea and Gree announced their own e-commerce channel sales data.

“Because the white power industry has already made a corresponding layout in the intelligent field, intelligence will become the biggest profit growth point for the 2014 white power company.” said Liu Buchen, an expert in the home appliance industry.

It is understood that in terms of air-conditioning products, the company's "cloud air-conditioning" can achieve a variety of functions such as remote control, diagnosis, personalized comfort and customization, etc.; and companies have launched a "mobile phone remote control", as long as the mobile phone to download and install One client can realize the operation of the air conditioner; another smart refrigerator launched by the company can realize the food numerical control management. It is understood that the camera is installed in the refrigerator and the food condition in the refrigerator can be viewed on the mobile phone in real time.

In addition, the level of intelligence in washing machines also increased significantly in 2013. For example, a certain type of drum washing machine can automatically sense the weight of the laundry, the degree of stain, and accurately distinguish the water quality. According to this, the detergent can be intelligently put on, and the degree of cleanness can be increased by 30% to achieve the optimal laundry effect. Not only that, Changhong even proposed the concept of “home Internet” to realize the interconnection, intercommunication, and mutual control of home-based products (television, air conditioners, washing machines, refrigerators, small appliances, etc.).

Jia Dongsheng, general manager of Zhongyi Kang, said that with the popularization of smart phones and the development of mobile internet, the smart experience of white goods will become more prominent in 2014, and the acceleration of smart trends will become the biggest sign of the white power industry in 2014— - Especially human-computer interaction and machine-machine interaction will achieve a higher level.