——Interview with Chen Kailiwen, general manager of Jimei Lighting Co., Ltd./Hu Yuanfeng, a reporter from Heilongjiang, “The world famous lamps and lanterns, the beauty of thousands of households.†This is the business philosophy of Jimei. Jimei Lighting is the gathering place of lighting brands. Once you walk in, it is like entering the ocean of lights. The lamps of different types and styles are arranged in a well-organized manner. Here you can enjoy the visual effects brought by the lights. . The full range of lamps and lamps are a major feature of Jimei Lighting. It also has a special place: the retail industry is the mainstay, and the target consumers are targeting the middle and high-end consumers.
At present, Jimei has become a famous lighting store in Heilongjiang. The company’s legal person has also registered and established the Harbin Haobailian Lighting City Changjimei Lighting How to achieve the current achievements? What kind of development will there be in the future? With questions, our reporter interviewed Mr. Chen Kaili, the general manager of Jimei Lighting Co., Ltd.
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Entrepreneurial hardship
On May 28, 1995, the birth date of Jimei Lighting, Mr. Chen said: "Since the opening of the business, I have devoted myself to this business. Jimei Lighting was only more than 60 square meters at the time, without any experience and business ideas. In the early days of entering the lighting industry, we encountered many difficulties. We gave us the opportunity to choose from goods, purchases, sales and warehouse management, but we were not intimidated by difficulties. With the help of our friends, we insisted on doing business." From 1998 In the first half of the year, Mr. Chen began to try to transform, positioning the company's product business direction as the middle and high end, and achieved initial success. In 2000, the store area was further increased to 3,000 square meters. In April 2004, Harbin's century-old store, Qiulin Company (listed company), began to contact Jimei. After consultation between the two parties, Qiulin was entrusted to Jimei to manage the property with an area of ​​more than 6,000 square meters. After the overall renovation, renovation and rectification, Mr. Chen registered and established Harbin City's Hundred Years Lighting Market. The first to third floors of the market are business areas, attracting more than 60 lighting operators, bringing together many well-known brands in the industry.
Do not take the unusual road, the positioning of the enterprise determines the status of the enterprise. Only when the positioning is correct, can the enterprise create the maximum value, and can be based on the increasingly competitive city of Chang Jimei to position the consumer group in the middle and high-end customer groups, said Chen, because of the retail market. Longer life and greater economic benefits, driven by the laws of the modern market, many wholesalers have chosen to go directly to the production enterprises, while the provincial wholesalers have begun to reduce, some large retail buyers will basically come to Harbin to buy directly. In contrast, the engineering lamps are similar. The big projects started to go to the manufacturers, and the city projects went to the provincial capital.
To build a brand in all aspects In order to serve its own target customers, Mr. Chen has worked hard in many aspects.
First of all, Mr. Chen summed up the idea of ​​Jimei in one sentence: "The world famous lamps and lanterns, the beauty of thousands of households - Jimei, there is always a light for you to light up."
In order to better carry forward the corporate culture, strict quality control, brand agency, and the procurement of lighting, he is extremely strict. "The raw materials must meet the national first-class standards and have relevant certification. The quality of the lighting must be able to guarantee the service life. The lighting line must not have any wear and tear. "Strict requirements promote the steady development of Jimei. Mr. Chen believes that a comfortable and relaxed shopping environment is very important to customers. Therefore, Jimei constantly changes the store layout and layout to meet the changing needs. Customers, at the same time, according to market demand, supporting the home environment, adapt to the consumption concept.
At the time of operation, Jimei strives to reduce operating costs, does not pursue high profits, only pursues product sales, the lowest price of the same products, and strengthens the management and circulation of inventory goods, so that it can be counted at a fixed time and timely deal with slow-moving products.
Nowadays, the lighting industry is fiercely competitive. For Jimei, which is mainly retail and positioned in the middle and high-end crowds, how to grasp the direction of lighting trends will be a major test. Mr. Chen believes that the first thing to follow is the big brands, such as Dafeng and Blue Star. Tihua and others, secondly, use the experience accumulated over the years, while paying attention to local characteristics and consumption concepts. In addition, he will also pay attention to communication with designers.
Jimei’s sales philosophy is: “Customer as a friend, let the salesperson stand on the consumer’s side to do sales. Do a one-stop service for the consumer to install, deliver, repair, etc. Because of this, Jimei’s repeat customers also have A large part of the proportion." Mr. Chen said his own summary of the big tree theory: "My big tree theory is to let customers understand that we sell products are also in your perspective, consider and choose the most suitable lights for you. This is like a tree. Everyone cares about watering. He will be very lush, but everyone will live together. If you cut a tree with a knife, then the tree cannot flourish or even wither."
Chain agencies are a hot topic in the current industry. Mr. Chen said that Jimei has always established a brand image and culture, tastes beauty and fashion. At present, in the whole province of Heilongjiang, including prefecture-level cities, most middle and high-end consumers will choose to buy lamps in the United States, so they will not consider opening stores in the province, but will develop to the outside world. Now they have opened a 1700 square in Tianjin. Meter's lighting shop.
Mr. Chen also paid attention to perfecting the management system. He emphasized the division of personal responsibility and standardized by system, supervision and assessment, so as to promote personal enthusiasm and responsibility of employees. In order to better serve the public and consumers, Mr. Chen hired professional training companies from time to time. Provide training for employee training, such as the development of business operations, accounting and other aspects. “Every employee who comes to Jimei to work in the school needs to learn after training. It is started by simple words and deeds. After passing the qualifications, he can be employed.†At the same time, Jimei has set a lot of incentives, and it will be evaluated every year. Excellent employees, giving employees spiritual encouragement.
Finally, Mr. Chen believes that a successful entrepreneur should not only focus on profits, but also establish a position in the industry. Therefore, after managing the century-old lighting market, Jimei will work to lead the market to a virtuous cycle. With this footprint, Jimei is moving forward step by step.
Editor: Liu Gongzhao Edition: Lai Xinchao Executive Editor: Yao Xiaohong Email:
At present, Jimei has become a famous lighting store in Heilongjiang. The company’s legal person has also registered and established the Harbin Haobailian Lighting City Changjimei Lighting How to achieve the current achievements? What kind of development will there be in the future? With questions, our reporter interviewed Mr. Chen Kaili, the general manager of Jimei Lighting Co., Ltd.
Entrepreneurial hardship
On May 28, 1995, the birth date of Jimei Lighting, Mr. Chen said: "Since the opening of the business, I have devoted myself to this business. Jimei Lighting was only more than 60 square meters at the time, without any experience and business ideas. In the early days of entering the lighting industry, we encountered many difficulties. We gave us the opportunity to choose from goods, purchases, sales and warehouse management, but we were not intimidated by difficulties. With the help of our friends, we insisted on doing business." From 1998 In the first half of the year, Mr. Chen began to try to transform, positioning the company's product business direction as the middle and high end, and achieved initial success. In 2000, the store area was further increased to 3,000 square meters. In April 2004, Harbin's century-old store, Qiulin Company (listed company), began to contact Jimei. After consultation between the two parties, Qiulin was entrusted to Jimei to manage the property with an area of ​​more than 6,000 square meters. After the overall renovation, renovation and rectification, Mr. Chen registered and established Harbin City's Hundred Years Lighting Market. The first to third floors of the market are business areas, attracting more than 60 lighting operators, bringing together many well-known brands in the industry.
Do not take the unusual road, the positioning of the enterprise determines the status of the enterprise. Only when the positioning is correct, can the enterprise create the maximum value, and can be based on the increasingly competitive city of Chang Jimei to position the consumer group in the middle and high-end customer groups, said Chen, because of the retail market. Longer life and greater economic benefits, driven by the laws of the modern market, many wholesalers have chosen to go directly to the production enterprises, while the provincial wholesalers have begun to reduce, some large retail buyers will basically come to Harbin to buy directly. In contrast, the engineering lamps are similar. The big projects started to go to the manufacturers, and the city projects went to the provincial capital.
To build a brand in all aspects In order to serve its own target customers, Mr. Chen has worked hard in many aspects.
First of all, Mr. Chen summed up the idea of ​​Jimei in one sentence: "The world famous lamps and lanterns, the beauty of thousands of households - Jimei, there is always a light for you to light up."
In order to better carry forward the corporate culture, strict quality control, brand agency, and the procurement of lighting, he is extremely strict. "The raw materials must meet the national first-class standards and have relevant certification. The quality of the lighting must be able to guarantee the service life. The lighting line must not have any wear and tear. "Strict requirements promote the steady development of Jimei. Mr. Chen believes that a comfortable and relaxed shopping environment is very important to customers. Therefore, Jimei constantly changes the store layout and layout to meet the changing needs. Customers, at the same time, according to market demand, supporting the home environment, adapt to the consumption concept.
At the time of operation, Jimei strives to reduce operating costs, does not pursue high profits, only pursues product sales, the lowest price of the same products, and strengthens the management and circulation of inventory goods, so that it can be counted at a fixed time and timely deal with slow-moving products.
Nowadays, the lighting industry is fiercely competitive. For Jimei, which is mainly retail and positioned in the middle and high-end crowds, how to grasp the direction of lighting trends will be a major test. Mr. Chen believes that the first thing to follow is the big brands, such as Dafeng and Blue Star. Tihua and others, secondly, use the experience accumulated over the years, while paying attention to local characteristics and consumption concepts. In addition, he will also pay attention to communication with designers.
Jimei’s sales philosophy is: “Customer as a friend, let the salesperson stand on the consumer’s side to do sales. Do a one-stop service for the consumer to install, deliver, repair, etc. Because of this, Jimei’s repeat customers also have A large part of the proportion." Mr. Chen said his own summary of the big tree theory: "My big tree theory is to let customers understand that we sell products are also in your perspective, consider and choose the most suitable lights for you. This is like a tree. Everyone cares about watering. He will be very lush, but everyone will live together. If you cut a tree with a knife, then the tree cannot flourish or even wither."
Chain agencies are a hot topic in the current industry. Mr. Chen said that Jimei has always established a brand image and culture, tastes beauty and fashion. At present, in the whole province of Heilongjiang, including prefecture-level cities, most middle and high-end consumers will choose to buy lamps in the United States, so they will not consider opening stores in the province, but will develop to the outside world. Now they have opened a 1700 square in Tianjin. Meter's lighting shop.
Mr. Chen also paid attention to perfecting the management system. He emphasized the division of personal responsibility and standardized by system, supervision and assessment, so as to promote personal enthusiasm and responsibility of employees. In order to better serve the public and consumers, Mr. Chen hired professional training companies from time to time. Provide training for employee training, such as the development of business operations, accounting and other aspects. “Every employee who comes to Jimei to work in the school needs to learn after training. It is started by simple words and deeds. After passing the qualifications, he can be employed.†At the same time, Jimei has set a lot of incentives, and it will be evaluated every year. Excellent employees, giving employees spiritual encouragement.
Finally, Mr. Chen believes that a successful entrepreneur should not only focus on profits, but also establish a position in the industry. Therefore, after managing the century-old lighting market, Jimei will work to lead the market to a virtuous cycle. With this footprint, Jimei is moving forward step by step.
Editor: Liu Gongzhao Edition: Lai Xinchao Executive Editor: Yao Xiaohong Email:
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