——Interview with Mr. Lin Congwen, Chairman of Zhengzhou Kecai Lighting Appliance Co., Ltd./Reporter Ma Rongkui, a reporter in Henan, took the opportunity to switch to sell lights
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In the 1970s, Mr. Lin Congzhi was born in an honest farmhouse in Chaozhou, Guangdong Province. Some people say that parents are the first teachers of children, and the family is the first society in which children are exposed. The environment in which a child grows up is the key to his future development. Mr. Lin Congzhi's parents have been engaged in the production, processing and sales of food. Under the influence of the family and the words and deeds of their parents, Lin Congzhi, who is smart and clever, helps his family to take care of business and become a good helper for parents and brothers. That is, at that time, a tree of hope was planted in his heart, and began to sprout and root as he grew older, until one day grew into a towering tree.
In 1992, Deng Xiaoping, the chief architect of reform and opening up, spoke in the southern tour, which was like a spring breeze, blowing all over the country and making the entire Chinese economy explode. Lin’s food company in Zhijia’s home has also developed rapidly along with China’s economy, and sales coverage has rapidly expanded to all parts of the country. In the same year, Lin Congzhi came to Zhengzhou, a central city with deep historical and cultural heritage in order to open up the market. After in-depth market research, research and analysis, Lin Congzhi made a decision and decided to abandon the food industry that he had been engaged in for many years and turned into the lighting industry.
The evangelist has no fear of changing his line and changing the land. This is a big taboo in business. Lin Congzhi’s decision was unreasonable to many people at the time. As the saying goes: Interlacing is like a mountain. Chaoshan people also have a very famous idiom - do not do things, do not forget things. The Chinese lighting industry in the 1990s is still in its infancy, far from the food industry, which can make people see better prospects. At that time, not only did there be very few lights, but there were very few people who used lighting, because at that time, most of the rural areas in the middle of the country did not use electricity, let alone buy expensive lighting products.
However, in Lin Congzhi's view, it was precisely because the lighting industry was just getting started, there were fewer people who used the lights, and fewer people used the lights, so they had hidden space for development that the food industry could not match. The so-called practitioners have no boundaries, and the wise have no fear. Lin Congzhi said that he would do it. At the beginning, like a general entrepreneur, he started from a small shop and did it while understanding the characteristics of the lighting industry, and then integrated the experience of the previous food business. Kung Fu pays off, and the store is under the care of Lin Congzhi. The sales performance has been rising all the time, and the business has grown like a snowball. In 1994, Zhengzhou Kecai Lighting Appliance Co., Ltd. was formally established.
With the development of the economy and the continuous improvement of people's living standards, more and more people are doing lighting business. The market space of the lighting industry is getting bigger and bigger, and it is called the sunrise industry of the 21st century. In 1999, Guzhen Town of Zhongshan City successfully held the first lighting fair, creating a historical precedent for the “Small Town Office Exhibitionâ€. Since then, the development of China's lighting industry has officially entered the fast lane. Lin Congzhi’s business has also developed rapidly with the rapid development of the lighting industry.
Integrity in the past few years, with the increasingly fierce competition in the lighting industry, Lin Congzhi profoundly realized that branding, specialization, scale, and humanization have become the inevitable trend of future development. With a solid foundation established over the years, Kecai Lighting is market-oriented, assessing the situation, integrating resource channel platforms, optimizing the operating structure, establishing a community of interests, and treating employees, distributors and suppliers as members of the community of interest and interests. The principle of sharing interests and common deeds develop together. So far, Kecai Lighting has opened three main stores in Henan, with a total storage area of ​​more than 10,000 square meters, and purchased 50 acres in Zhengzhou. It is planned to build a logistics center integrating storage and distribution in three years. To help the majority of dealers to renovate outlets, seize the market in the form of brand image stores and chain stores, and move toward the integration of research, production, supply and sales.
In addition, Lin Congzhi also attaches great importance to the construction of corporate culture, establishes a set of long-term incentive mechanism within the company, and takes the lead in implementing the special welfare policy of “special allowance for seniority†in the entire lighting industry, so that every employee can work on the company. At the same time of generating a sense of belonging, integrate your career planning into the strategic planning of the company's development. Lin Congzhi regards talent as the company's largest capital. In order to enrich employees' spare time, he allows the corporate culture center to organize employees from time to time to participate in “field development training†in batches and stages, and hold various types of cultural and sports activities, such as Mountaineering tours, speech contests, knowledge contests, cultural evenings, etc.
A philosopher said that the road is footed out, history is people coming out, and every movement of people is writing their own history. Everyone is the creator of his own destiny. Looking back on the road, Lin Congzhi interprets the true meaning of success with practical actions. Treat people with integrity, and virginity. He has always used this sentence as his motto. As an excellent tide merchant, the ancestors' honest and trustworthy and pioneering ideas have always inspired him. In his view, honesty is not only the most basic criterion for being a human being, but also the best business card for a person. It is a kind of responsibility and a force. In the early days of selling lights, some lighting manufacturers' promises to customers could not be fulfilled because of the change of business. He paid for his own customers and returned. He said that the interests of customers are paramount and that the promise of customers must be done.
Now Lin Congzhi is working as a dealer on his own. In addition, he also carries out multi-brand operations, diversified operations, and the operation is full of sound and versatility, all of which show the unique personality charm of a Chaoshan people.
Editor: Liu Gongzhao Edition: Yang Xiaolian Executive Editor: Yao Xiaohong Email:
In the 1970s, Mr. Lin Congzhi was born in an honest farmhouse in Chaozhou, Guangdong Province. Some people say that parents are the first teachers of children, and the family is the first society in which children are exposed. The environment in which a child grows up is the key to his future development. Mr. Lin Congzhi's parents have been engaged in the production, processing and sales of food. Under the influence of the family and the words and deeds of their parents, Lin Congzhi, who is smart and clever, helps his family to take care of business and become a good helper for parents and brothers. That is, at that time, a tree of hope was planted in his heart, and began to sprout and root as he grew older, until one day grew into a towering tree.
In 1992, Deng Xiaoping, the chief architect of reform and opening up, spoke in the southern tour, which was like a spring breeze, blowing all over the country and making the entire Chinese economy explode. Lin’s food company in Zhijia’s home has also developed rapidly along with China’s economy, and sales coverage has rapidly expanded to all parts of the country. In the same year, Lin Congzhi came to Zhengzhou, a central city with deep historical and cultural heritage in order to open up the market. After in-depth market research, research and analysis, Lin Congzhi made a decision and decided to abandon the food industry that he had been engaged in for many years and turned into the lighting industry.
The evangelist has no fear of changing his line and changing the land. This is a big taboo in business. Lin Congzhi’s decision was unreasonable to many people at the time. As the saying goes: Interlacing is like a mountain. Chaoshan people also have a very famous idiom - do not do things, do not forget things. The Chinese lighting industry in the 1990s is still in its infancy, far from the food industry, which can make people see better prospects. At that time, not only did there be very few lights, but there were very few people who used lighting, because at that time, most of the rural areas in the middle of the country did not use electricity, let alone buy expensive lighting products.
However, in Lin Congzhi's view, it was precisely because the lighting industry was just getting started, there were fewer people who used the lights, and fewer people used the lights, so they had hidden space for development that the food industry could not match. The so-called practitioners have no boundaries, and the wise have no fear. Lin Congzhi said that he would do it. At the beginning, like a general entrepreneur, he started from a small shop and did it while understanding the characteristics of the lighting industry, and then integrated the experience of the previous food business. Kung Fu pays off, and the store is under the care of Lin Congzhi. The sales performance has been rising all the time, and the business has grown like a snowball. In 1994, Zhengzhou Kecai Lighting Appliance Co., Ltd. was formally established.
With the development of the economy and the continuous improvement of people's living standards, more and more people are doing lighting business. The market space of the lighting industry is getting bigger and bigger, and it is called the sunrise industry of the 21st century. In 1999, Guzhen Town of Zhongshan City successfully held the first lighting fair, creating a historical precedent for the “Small Town Office Exhibitionâ€. Since then, the development of China's lighting industry has officially entered the fast lane. Lin Congzhi’s business has also developed rapidly with the rapid development of the lighting industry.
Integrity in the past few years, with the increasingly fierce competition in the lighting industry, Lin Congzhi profoundly realized that branding, specialization, scale, and humanization have become the inevitable trend of future development. With a solid foundation established over the years, Kecai Lighting is market-oriented, assessing the situation, integrating resource channel platforms, optimizing the operating structure, establishing a community of interests, and treating employees, distributors and suppliers as members of the community of interest and interests. The principle of sharing interests and common deeds develop together. So far, Kecai Lighting has opened three main stores in Henan, with a total storage area of ​​more than 10,000 square meters, and purchased 50 acres in Zhengzhou. It is planned to build a logistics center integrating storage and distribution in three years. To help the majority of dealers to renovate outlets, seize the market in the form of brand image stores and chain stores, and move toward the integration of research, production, supply and sales.
In addition, Lin Congzhi also attaches great importance to the construction of corporate culture, establishes a set of long-term incentive mechanism within the company, and takes the lead in implementing the special welfare policy of “special allowance for seniority†in the entire lighting industry, so that every employee can work on the company. At the same time of generating a sense of belonging, integrate your career planning into the strategic planning of the company's development. Lin Congzhi regards talent as the company's largest capital. In order to enrich employees' spare time, he allows the corporate culture center to organize employees from time to time to participate in “field development training†in batches and stages, and hold various types of cultural and sports activities, such as Mountaineering tours, speech contests, knowledge contests, cultural evenings, etc.
A philosopher said that the road is footed out, history is people coming out, and every movement of people is writing their own history. Everyone is the creator of his own destiny. Looking back on the road, Lin Congzhi interprets the true meaning of success with practical actions. Treat people with integrity, and virginity. He has always used this sentence as his motto. As an excellent tide merchant, the ancestors' honest and trustworthy and pioneering ideas have always inspired him. In his view, honesty is not only the most basic criterion for being a human being, but also the best business card for a person. It is a kind of responsibility and a force. In the early days of selling lights, some lighting manufacturers' promises to customers could not be fulfilled because of the change of business. He paid for his own customers and returned. He said that the interests of customers are paramount and that the promise of customers must be done.
Now Lin Congzhi is working as a dealer on his own. In addition, he also carries out multi-brand operations, diversified operations, and the operation is full of sound and versatility, all of which show the unique personality charm of a Chaoshan people.
Editor: Liu Gongzhao Edition: Yang Xiaolian Executive Editor: Yao Xiaohong Email:
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