Pictured wallpaper wallpaper TV, OLED TV
OLED and quantum dots, which side do you choose to stand on? Interestingly, all Japanese color TV companies have chosen OLED. So the question came: If the quantum dot TV is as good as it advertises, why isn't a Japanese TV company choosing to stand on the quantum side? This is obviously not explained by the "strategic blindness of Japanese companies." Following Toshiba’s introduction of OLED TVs in March this year, Sony and Matsushita also launched OLED TVs in June.
According to the latest report from Japan News Service, Sharp will launch OLED TVs at the latest next year. If the news is conclusive, it means that all Japanese color TV companies have chosen to enter the OLED field.
At present, the color TV companies in the world are broadly divided into two camps: the OLED camp led by LG, Skyworth, and Sony, and the quantum dot camp headed by Samsung and TCL.
With Sharp's final decision to enter the OLED TV field, the global mainstream color TV companies have all completed the team: In addition to Samsung, TCL, Hisense selected team QDs, the remaining mainstream color TV brands such as LG, Skyworth, Changhong, Sony, Sharp, Panasonic, Toshiba, Konka More than 13 companies, such as Philips, have chosen to host OLEDs.
An interesting phenomenon is that all Japanese TV companies choose to stand on the side of the OLED. This is obviously not a sentence that explains the "strategic blindness of Japanese companies." Then the question came: If OLEDs are as unpleasant as the QD camp propaganda, why does Japanese TV companies all choose to stand on the OLED side without exception?
It is a well-recognized fact that Japanese home appliances represent the world's highest product and technical standards, and Sony is a representative of them. Although Japanese household electrical appliance companies suffered sustained losses in recent years, and their status in the global home appliance industry has a downward trend, their product standards have not been reduced. Japanese color TV companies chose Queue OLED without exception, making the Quantum camp feel unexpected.
On what basis does OLED represent the development direction of display technology?
Today, OLED represents the direction of display technology and has become the consensus of most people.
Why do you say that? This is a basic logic that I have never tired of stating: Because OLEDs have the product properties of flexible displays, and LCDs do not, there are no quantum dots at this stage.
The so-called "flexible display", that is, the display screen has a plastic characteristic (that we often say can be curled, folded), this product attribute directly determines the use of OLED display technology.
The era of the future is bound to be the era of "display everywhere". Who will achieve this mission? At present, OLED is the most likely. In the past, display technologies such as liquid crystal, plasma, and CRT tubes could only display images in planes. However, unlike OLEDs, they can display images on non-planar surfaces. This is a revolutionary change. The physical expansion of this display carrier has once enlarged the display market space by a factor of N. This is the fundamental reason why I am always optimistic about OLEDs.
However, liquid crystals and quantum dot technology at the present stage do not have flexible display characteristics, so they cannot bear the social mission of “showing everywhereâ€.
I expressed an opinion five years ago. I repeat here again: The real value of the AMOLED flexible display technology is not how many times it improves the definition of the picture, nor how many times it improves the contrast, but because it Greatly amplifies the market space for display products (including television).
Everyone knows that 20 years ago there was a kind of communication product called a pager, which was once very popular and later disappeared. At that time, there was a famous slogan called "Cell Phone, Pager, and Business Communication. One can't be less." Since "one can't be less," why did the pager and business communication disappear? Originally, pagers could only send messages and could not make phone calls. After the mobile phone could both make phone calls and send messages, the value of the pagers would no longer exist.
A similar example is that when the mobile phone implements the navigation function, all the car navigation products lose their existence in space overnight.
Similarly, since OLEDs can achieve both flat display and non-planar display at the same time, LCDs that can only achieve planar display (including quantum dot-vision TV) will definitely be eliminated. This is a simple logic that can no longer be simple.
How did the concept of "QD TV" come out?
At this stage, the essence of quantum dot TV is LCD. For this, Quantum Dot camp does not deny it. Many people do not understand: Since it is essentially LCD, how can we come up with the concept of "QD TV"?
It turned out that this is a product promotion strategy and is a product of intense competition in the color TV market.
In all fairness, if the QD camp seeks truth from facts and tells the public that "QD TV is a quantum dot backlight LCD TV at this stage," I believe that the existence of this product is worthy of recognition. After all, it is a product of advanced development of LCD TVs. The problem is that QD camps are always trying to get the public to create the illusion that Quantum TV is a revolutionary technology that goes beyond LCDs. The starting point is questionable.
Strictly speaking, quantum dot TV is not a technical concept. It is a marketing concept.
The quantum dot camp itself also admitted that the true electroluminescent quantum dot television is still at the conceptual stage, and that the product will be available for another 3-5 years.
This actually means that the concept of "QD TV" is not enough to support today's market competition compared with OLEDs already marketed. Since it is known that OLED represents the development direction of color TV, why do companies still resist OLED blindly?
There is a hidden secret here!
Let's talk about the "leader brother" Samsung in the quantum dot camp. Before 2012, Samsung pushed OLED TV and suddenly announced that it would give up OLED TV. Allegedly, the reason that Samsung gave up OLED TV is that it has not been able to achieve large-scale production of large-scale OLED panel.
At this point, LG came in. Since 2014, LG has been promoting OLED TVs worldwide. In the Chinese market, LG has promoted OLED through extensive alliances, and it has formed strategic alliances with Skyworth, Changhong and Konka, of which Skyworth has the most promotion products. In recent years, the Chinese public's attitude toward OLED TVs has experienced a process from complete lack of understanding to gradual cognitive acceptance. In 2016, China's OLED TVs experienced an increase of more than 600%, and the market showed a rapid outbreak.
The rapid start of the OLED TV market has greatly shaken the non-OLED camp enterprise. Due to fears that OLEDs may quickly start their own threats, non-OLED camps are rushing to launch the concept of "quantum dot TV." People with little knowledge of the industry know that before this, the media has never reported any TV company's news about the development of quantum dot TV.
Because of the overwhelming presence, Quantum TV has a strong LCD color. This is why many people have been skeptical about Quantum TV.
Let's say TCL, choose to point QDs and it's easier to understand. The LCD panel industry is currently the largest source of profits for the TCL Group. TCL of course does not want the LCD era to end too soon. After all, OLEDs are the lifeblood of LCD TVs.
For TCL, the current biggest threat is neither another LCD panel maker nor another LCD TV company, but the rapid rise of the OLED industry. Selecting quantum dots is intended to delay the arrival of the OLED era.
However, TCL has realized that OLED technology is a general trend and has started OLED panel engineering in Wuhan in June 2017.
Quantum dot three major allies, the number of Hisense is the most embarrassing. For a long time in the past, Hisense's judgment on the future of television was laser television, and it took ten years of technical research for this purpose. However, there are few other companies in the mainstream TV industry in the world, other than Hisense, that are entering this field. With the appeal of Hisense, the possibility of expanding the market for laser TVs is very small. Taking 2015 as an example, the media can see that about 2,300 laser TVs have been sold nationwide. This figure is almost negligible in the context of the total sales of nearly 50 million TVs in China.
It is reported that in 2016, Hisense intends to enter the OLED TV field, and has negotiated with the upstream OLED TV panel suppliers several times, hoping to get support from the panel resources and both were rejected. In desperation, Hisense turned to the Quantum Dot camp with anger.
Knowing the story behind these companies, you will suddenly realize: "Oh, it turns out that the QDs of these companies are not necessarily optimistic about the future of Quantum TV, and it is very likely that they will be desperate choices."
More than 4/5 color TV companies choose OLED to explain what?
An interesting fact is that quantum dot camps have not completely rejected OLEDs. Two of the three companies have entered the OLED field. On the other hand, in the OLED camp, no one has chosen to enter the quantum dot field. This is an interesting phenomenon, quite illustrative of some problems.
Of course, the OLED camp refuses to enter the so-called "quantum-dot television" at this stage. It is reported that visionary OLED camp companies are developing electroluminescent quantum dot display technology and are aiming at this direction of printing and manufacturing.
There are indications that printing manufacturing technology is likely to be the first to be implemented in the OLED field, rather than being the first to implement in the quantum dot field.
Objectively speaking, as a high-end LCD TV, QDTV's picture performance is still good, but as a revolutionary display technology, it is unworthy of the name.
The reason why quantum dot TV is not favored by most TV companies is that it does not have flexible display characteristics. This is why OLED TV products are diverse in form, and the fundamental reason that QD TV looks and makes no difference between LCD TVs. For example, OLED has a wall television that can be directly attached to the wall, and quantum dots do not.
I never deny that QD TVs with electroluminescent properties will be as good as OLEDs in the future. I even believe that some QD TVs in the true sense are better than OLEDs. The problem is that such products do not appear.
Some people compare OLEDs and quantum dots to LCDs and plasmas of the past. I think this metaphor is inaccurate. Liquid crystal and plasma are two technologies that cannot be fused at all. They are the relationship between two parallel lines; OLEDs and quantum dots are not, and they can be fused. Future OLEDs and quantum dots must be among you and me. .
It must be admitted that OLEDs are not perfect, like today's Tesla electric cars are not perfect. But it, we must also admit that it represents the development direction of display technology. This is why many companies and capital have flocked to this area. Therefore, the correct attitude of quantum dot camp to OLED should be like this: I can not enter for the time being, but I must pay due respect to this revolutionary technology.
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