However, on the day of Huang Daoji’s day, Cool Open may have been more fortunate to take the lead, not only pushing children with blue-light eye-protection TVs, but also announcing a “three billion yuan†super red envelope, following the introduction of iQiyi last year. After the strategic shareholders, this year, Tencent again obtained 300 million yuan in investment. This June 6 is really a day for Kukai.
LCD TVs are currently at a bottleneck in development. In addition to spelling out hardware parameter indicators, color TV companies should work harder on content and application segmentation to truly resolve the pain points of users before they can move forward. As the veteran of Internet TV, this old conference opened with a focus on children's eye-protection television and focused on accurate lines. It aimed at children’s use of television and launched a children’s model. It was able to pinpoint the pain points of users of a family of three. Dislocation competition of Internet TV brands.
According to surveys, 63.5% of China’s 420 million Internet users have reduced their eyesight. The root cause of this problem lies in the large amount of harmful blue light on the screen. Especially for the parents of children in primary and secondary schools, they are even more troubled by whether children are allowed to watch TV and children are not allowed to watch TV. Once the child is allowed to watch TV, but also worried about the child's eyes health, even obsessed with television. I believe this ambivalence is the biggest pain point for many parents in China.
In response to the above-mentioned user pain points, Cool Open has launched a blue eye-protection television for children that can effectively improve. It is reported that Kukai opened three anti-blue eye-protection televisions through the use of optical anti-blue light technology developed jointly with the University of California, Optoelectronics and Materials Laboratory, the use of spectral translation method, the 450nm harmful high-energy short-wave blue light is converted to 460nm harmless long-wave blue light , filter harmful blue light from the light source.
At the moment, Cool Eyes TV has been certified by German TUV Rheinland. Cool Blu-ray anti-Blu-ray technology eliminates harmful blue light, does not affect the blue light to emit normal colors, the picture will not appear yellow, thus protecting the viewer's vision.
In addition to eye protection, CoolBlu-ray anti-Blu-ray TV can not control the child too much, especially to increase the reminder mode, every 20 minutes will automatically pop up rest tips, and lock screen to cultivate children's health viewing habits. At the same time, at the source of the content, Cool Open made targeted and uncontrolled control from the point of view of "healthy screening + big data," and focused on positive health perspectives such as children's video content, educational content, and game content. Meet all children's needs for content.
In addition to eye-catching look at Kang, the cool new TV is equally impressive in terms of hardware configuration. Use ART5 suspension without border design, ultra-thin body. Equipped with the Mstar 6A938 chip, the performance is increased by 80%. With 3G large running memory and 16G large storage space, and equipped with 6 JBL original speakers.
Cool open flagship anti-Blu-ray education television A3, 55 å‹ 4999 yuan; popular version of anti-Blu-ray education TV U3B, 50 å‹ 50U3B priced at 3299 yuan, 55 å‹ 55U3B priced at 3999 yuan, if praised, give a year Iqiyi VIP Year card, while at the same time cool open launched the TM activity "eye movement", buy cool open anti-Blu-ray education TV, old TV will be returned to 300 yuan + 200 yuan worth of installation and commissioning services (bag rack); Cool open TV audio Live-1 , 599 yuan, at 18:00 on June 6, all new products in the official website of cool open, Jingdong, Tmall, Suning first appointment, on June 18 officially opened.
In addition, at this press conference, besides creating dazzling new products, CooCool also gained a lot of good news. Coolo chairman Wang Zhiguo announced that following the investment of 150 million yuan from iQiyi in September last year, Tencent’s strategic investment of 300 million yuan in a super "big red envelope" accounted for 7.7% of the shares. Through cooperation with iQIYI and Tencent, Coocaa will gain more and more rich video content to enrich its Internet TV resource base and increase the attractiveness of TV.
According to industry sources, the development of the entire color TV market is currently in a stalemate. As the old power of Internet TV, this time, it won't be entangled in the price dispute, and it will take the lead in finding a “recipe†in the precision market segment. This will play a good role in future market competition. head. At the same time, in terms of the ecological layout of the content, Cool opened his left hand holding the right hand of the iQIYI and Tencent, which would take the initiative in the content IP.
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