Listening to Yasukawa's Big Coffee says the latest trends in strategic cooperation

In response to the trend of the development of industrial robots in the Chinese market from the automotive manufacturing sector to the general industry, Yaskawa Electric (China) Co., Ltd. signed a cooperation agreement with the Chinese home appliances giant Midea Group in August 2015, each of which invested RMB 200 million to establish two robots. The companies are respectively the Industrial Robot Co., Ltd. of Yaskawa, Guangdong (hereinafter referred to as "An Chuanmei") and Yaskawa Service Robot Co., Ltd. of Guangdong Midea (hereinafter referred to as "Yeong's Yaskawa"). Yasukawa Holdings, 51% Yasukawa, was officially unveiled in March 2016. It went deep into the field of robotics in China's home appliance production field, and began developing, manufacturing, and selling industrial robot systems and ontology for general industries such as 3C. At present, the system integration business of Yaskawa America has been launched. The robot body in the 3C industry is already in the planning and is steadily moving toward the established goals. Yaskawa's corporate business has become a new growth point for Yaskawa Electric in the Chinese market. Yaskawa has always been highly regarded and highly valued by the market since its strategic cooperation. In 2017, it is the 102nd year since Yaskawa Group started its business. At the occasion of the New Year, Yaskawa China interviewed Yaskawa, the managing director of Yaskawa, and vice chairman. Qian Shaoqiang, listen to two big coffee and talk about the latest developments of the joint venture company. In the first year, intensive research and development of dozens of application projects were carried out. As Yu Chuanfan, representative of the Yaskawa Group in the joint venture company, 2016 was the product development year of Yaskawa America. In the past year, we placed ourselves in the home appliance production line in the United States and applied it well. The technical R&D and experience accumulated in industrial robot systems and ontology for home appliances and other general industries will lay a solid foundation for the development of 2017. The development of enterprises in the past is just like Darwin's theory of evolution. “The species that can survive are not the strongest, nor the smartest, but those who respond quickly to change.” Yaskawa Electric's wave of development in a hundred years It has always been a global leader because it has always been driven by technological innovations that are responsive to market changes as the basis for the development of the company. Yasukawa's company inherited this excellent gene after its establishment. Managing Director of Industrial Robots Co., Ltd., An Chuanmei, Guangdong, Ltd. Yukio Ebara Original introduction Since the official operation in March 2016, Yaskawa has developed dozens of innovative applications for robots, including remote control assembly and die-casting and pickup, in response to the demand for home appliance automation in the United States. , between machine tools, and robot dispensing systems. At present, these projects are progressing smoothly. In 2017, the company's sales performance will grow by a leap. It is not easy to achieve significant progress on a number of projects in just a few months. It is mainly due to the fact that Yaskawa Group has accumulated a large number of successful cases in Japan's automation applications, providing application development in the Chinese market. Very good foundation. At the same time, the Yaskawa Group's headquarters in Japan gave strong support to the joint venture company in the transfer of technical personnel, which also became Yaskawa's core competitive advantage that distinguishes itself from other robot brand system integrators. Yu Shaoqiang, Vice Chairman of Industrial Robotics Co., Ltd., An Chuanmei, Guangdong The Midea Group has highly praised the business since the establishment of Yaskawa. As the representatives of the United Group in the joint venture company, Yu Shaoqiang, the vice chairman of Yaskawa America, said: "As long as the direction is right, the next development will be a matter of course."
Kuang Shaoqiang said that the establishment of Yaskawa America is different from the cooperation between other companies. It is based on the strategic development needs of both parties and has reached a higher level of in-depth cooperation in many aspects such as capital and technology. Judging from the current situation, the system integration business is already underway. The robot body manufacturing in the 3C industry is already under planning. The company is steadily moving toward the established goals. Giving full play to the advantages of both parties and assisting the intelligent manufacturing of the home appliance industry Yaskawa Electric has always been demand-driven in developing new products both in Japan and in the Chinese market. The establishment of a joint venture with Midea by EBARA Fujishiro is dedicated to taking root in China’s 3C home appliance industry. To tap the beauty of factory automation requirements, develop system integration applications and robotics ontology. As one of China's three home appliances giants, Midea's automation transformation results will surely provide a very good benchmarking effect for the entire home appliance industry's smart manufacturing process.
Sakakibara Takashi also stressed that "the two sides have reached a strategic partnership, and it is only the first step. What's more important is how to realize the advantages of both parties and develop the robot system and ontology that meet the needs of the home appliance industry as quickly as possible, and successfully replicate it to the United States. In addition to other 3C and other general industries, this is also the key to the leading industrial robot market. I believe Yaskawa can do it first. As of now, Yaskawa has received more than 80 million yuan in ordering contracts, of which more than 60% are purchased by Midea Group and the rest are from other users in the 3C industry.
Demand outbreak is still time-consuming. Technological innovation is the most important task. Shao Qiang said that compared with the automobile manufacturing industry, the product cycle of home appliances is short, the types are many, and the production process requires more. This puts forward the robot body and related parts and components. Very high demand. The application of the robot in this field should follow the pilot first, and then make a copy after success. At present, the entire industry is still in the pilot phase. In addition, the increase in labor costs, the decline in the price of robots, labor protection, and environmental protection will all be factors that influence the large number of robots.
According to the analysis of the development process of Japanese robots, both the development of the technology and the cultivation of the market will take a long time. In the 1970s, Japan conducted research on the ease of use of robots and other aspects, and will be used in the Chinese market in the future. The ease of use of industrial robots may also be further developed. Of course, this must have an innovative, disruptive product, or it will be difficult for the robot to have an explosive growth.

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