Recently, the nationality of her boyfriend Lu Yong and AR technology has been inextricably linked from the New Year's Eve concert, final fantasy mobile game, and then Sony's direct sales store dance AR, cited numerous girls crazy follow, Lu Yong Want to advertise for yourself through the new AR technology.
The star is itself a self-media brand, but they are really bloody people. The promotion of the brand is often inseparable from the advertisement. The deeper explanation of the entertainment circle is the advertising circle, the AR invades the entertainment circle, more accurately the invasion The advertising circle, then, where is AR's magic in advertising?
On December 16, 2016, the AR hand held by 90-year-old Luhan was on the line. This game is highlighted by AR technology. When the user uses a mobile phone to scan the AR-marked image of the game, the deer in the game morphs through the screen in a 3D animation. The life of fans is a mini-deer, Fans can touch or hold hands, which makes many deer fans crazy, as if it is really Luhan standing in his hand.
In July 2016, the U Space area of ​​the Beijing 798 Art Park attracted a lot of fans and technology enthusiasts. It was just because they heard that Luyi was coming? No, it was AR technology that allowed Luhan to cross over and over to them. This is just a small trick for Sony. It transforms AR Luyi through AR augmented reality technology and launches the AR interactive device. It allows fans and technology fans to instantly interact with Luhan. It is just as good as the angle. The deer danced, photographed and played with them. The scene was very hot at the time. Expand your hands, watch the screen in front of you, and dance with the deer. The fans and the deer carry out a close contact to satisfy the fans. The desire to get close to your idol. This is one of the most popular trends in the advertising industry: AR advertising, the integration of AR technology in advertising, so that the audience not only see the ads, but participate in the interaction; not just the two-dimensional figure, but the three-dimensional image.
Do you have concerns about AR advertising in the "Dear Love" instant noodles by Luhan? This is the first time that AR Augmented Reality technology has been applied to the food packaging industry. Five kinds of instant noodles with different flavors are loved in Lukang Noodle. , In the five flavors of instant noodles, inject AR cultural content of different cultures, among them: lute who loves football, indomitable luhan, and luhan who love rock and love dancing. No loneliness, no loneliness in loneliness.†Many fans wrote such a paragraph in the ad. During this time, many fans collected these instant noodles. It seemed that they were not in front of the instant noodles to fill in their stomachs, but more as a kind of instant noodles. Art value collection.
AR technology: augmented reality experience technology, which uses the "Camera 360" APP to achieve direct natural interaction between the user and the environment. Consumers just need to take out the mobile phone to download the APP and scan the product's image on the deer, so that the deer can interact with consumers in the scene.
Remember the SM Art Exhibition AR Genie Show's concert show? The SM Art Exhibition's group did not perform on the stage. They watched a visual performance quietly with the fans. Luhan stood in the middle of the stage. At the foot of the floor with the AR mark, the screen in front of them suddenly illusions out of two people. When people look at the deer's side, they are empty. This is also a stage effect using AR technology. The virtual self-interaction brings up a dance lesson and competes with them. It seems that there are really two deer cubs dancing and it is a shock to many audiences.
AR displays advertising content. This method of opening advertisements has slowly integrated into our lives. Since the millennial generation, people have grown up with the influence of advertising. The main market for advertisements is young people, freshness, Interaction and interest are the main manifestations of young culture, and AR technology seems to be born for it. AR technology will change the expression of traditional advertising.
With the continuous development of AR technology, many stars will use AR technology in their concerts to make their concert more colorful. Although Faye used VR technology some time ago, Lu Yong used AR technology to promote different technologies. .
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