On February 26, Rushan City, Shandong Province announced that the second largest LED manufacturer in Taiwan plans to invest 150 million US dollars to build China's largest LED manufacturing enterprise in Shandong (Rushan) Taiwan Industrial Park.
In fact, the LED Industrial Park is not a patent in a certain region. Small and medium-sized cities in the Mainland have also become the habitat of the LED industry. In June 2008, the groundbreaking ceremony for the Jingdezhen LED Lighting Industry Base project was held in the High-tech Zone, with a planned investment of 500 million yuan. In October of the same year, Hangzhou Zhongrui Optoelectronics Technology Co., Ltd., Zhejiang Zhengming Electric Co., Ltd. and Zhejiang Hongyuan Investment Co., Ltd. jointly signed a contract to build a western LED production base in Suining, Sichuan, with an investment of 300 million yuan. At the end of December, China Silian Instrument and Meter Group Co., Ltd. LED industry base laid the foundation stone in Tongxing Industrial Park, Chongqing Caijia Group. In addition, the Shandong Shengnan Provincial Government has also proposed and built a related lighting industry base. The development of LED lighting industry has attracted the attention of local governments and enterprises. Many local governments with conditions have supported the LED lighting industry as a local key industry, or supported local enterprises to develop LED lighting industry, or introduced foreign LED enterprise investment. plant.
However, the development of the domestic LED lighting industry is different from that of foreign countries. It can be seen from the news from the 9th Japan International Lighting Exhibition that foreign LED lighting has developed in the direction of popularization, branding and daily application, and some domestic enterprises are still addicted to the abyss of so-called LED high technology.
Uncovering the mysterious veil of LED, we can find out that it is similar to the development of the energy-saving lamp industry! At the beginning of the energy-saving lamp industry, it was the challenge to challenge incandescent lamps. After decades of development, it has gradually penetrated into every corner of people's lives, successfully holding incandescent lamps behind. Today, the development of the energy-saving lamp industry faces many bottlenecks, and the rise of the LED lighting industry is at the right time.
The energy-saving lamp market is in jeopardy under the eclipse of LED
In February of this year, the Ministry of Finance and the National Development and Reform Commission jointly issued a circular to expand the number of high-efficiency lighting products to 100 million in 2009, and also included high-power outdoor lighting products such as high-pressure sodium lamps (mainly used for roads and engineering lighting). The scope of subsidies. From last year to this year, LEDs have successively lost energy-saving subsidies. Once the news has been announced, there have been public opinions in the industry. Some people have to write to the relevant state departments and demand that LEDs be included in the scope of energy-saving subsidies as soon as possible. At the same time, local governments are vigorously promoting the application of LED lighting in urban construction, which is in stark contrast to the government's main energy-saving lamps.
When Shi Ford Lighting entered from the grille lamp panel product to the LED street lamp manufacturing, when TCL entered the LED street lamp industry from the energy-saving lamp product, when Ou Pu Lighting entered the LED lighting field from the ceiling lamp product, when NVC lighting cut in from commercial lighting LED lighting space Traditional energy-saving lighting enterprise giants have stepped into the LED lighting world, bringing the flame of LED lighting, or the confusion of LED lighting?
According to industry analysts, when LED lighting became the scent of major lighting companies, it was also the beginning of its challenge to the traditional advantages of energy-saving lamps.
Challenge 1: The birth defects of energy-saving lamps give LED opportunities
From March 3rd to 6th, the 9th Japan International Lighting Exhibition, organized by the Japan Lighting Association and featuring lighting that is in harmony with the Earth and humanity, was held at the Tokyo International Exhibition Center in Japan. At the exhibition, LED lighting has become the focus of attention, and 90% of the products are LED lighting products.
The technical characteristics of LED lighting environmental protection and energy saving have given them confidence in the challenge of energy-saving lamps. Since a large amount of mercury (commonly known as mercury) and rare earth are used in the production process of energy-saving lamps, mercury is difficult to recycle and has severe toxicity, which inevitably causes damage to the ecological environment and the human body. As a scarce resource, rare earth reserves are decreasing, and the consequences of depletion of resources will surely be the end of energy-saving lamps.
The defects of energy-saving lamp technology make LED lighting challenge energy-saving lamps organic. The remaining question is: When will the LED lighting products break through the technical difficulties, the power is not a big problem. When the light decay and the service life make breakthrough progress, the only thing to consider is that LED lighting replaces the energy-saving lamps again in the energy-saving field. How much is the price?
Challenge 2: Expand the scope of application of the product and increase the probability of replacement of energy-saving lamps
Li Guoping, general manager of Guangzhou Hongli Optoelectronics Co., Ltd., after visiting the Japan International Lighting Exhibition, once sighed: China promotes LED outdoor lighting, while Japan focuses on LED indoor lighting. From the perspective of technology and application environment, starting from indoor lighting to promote LED can be gradual, less detours.
There is no doubt that LED products are used in a wide range of applications. Compared with LED products, the application range of energy-saving lamps is relatively narrow. Nowadays, many lamps and many occasions still cannot use energy-saving lamps. For example, the crystal lamp, if the energy-saving lamp is used as the light source, it will lose the brilliant and brilliant light; if some commercial lighting and outdoor lighting products, if the energy-saving lamp is used as the light source, one cannot solve the brightness problem, and the second is that the concentration problem cannot be solved. . LED lighting products are widely used in application, not only for decoration, but also for single LED lamp beads to be used as a high-power light source. In terms of product application, it is entirely possible for LED lighting products to challenge energy-saving lamps.
Challenge 3: Branding companies have facilitated the promotion of LED marketing
When many famous companies from around the world such as Philips, Osram, Panasonic, Toshiba, Sony, and Hitachi were encircling the LED lighting field, when the domestic Buddha photos, NVC, Opp, TCL, and Shifu competed in the field of LED lighting, they used silver. The professional LED lighting faucet represented by rain and diligence is ushered in an unprecedented development opportunity. The LED brand era is just around the corner.
Since the development of energy-saving lamps, a stable brand structure has been formed. However, for LED lighting, all major brands are only in their infancy, and the market space is huge. Anyone has the opportunity to surpass others and take the lead. Excellent brands in the field of energy-saving lamps have entered the field of LED lighting, and whether they can once again become the best, it still needs market test.
It can be said that the intervention of the lighting giant has already encroached on the capital investment, brand promotion, channels and other resources owned by the energy-saving lamps. The core question is, what kind of combination of LED and energy-saving lamps will be used in these enterprises?
Challenge 4: Channel sinking has laid a market foundation for LED
Those who are concerned about the development of the Japanese lighting industry can see that in some supermarkets and supermarkets selling light source lamps in Tokyo, as long as the elevator is the first to see LED lamps, because the sellers are the most eye-catching LED lamps. position. Moreover, most Japanese people use LED lighting products spontaneously.
In fact, countries such as Europe and the United States also focus on sinking the sales channels of LED lighting to major supermarkets and supermarkets to guide consumers to use LED products. The reason why energy-saving lamps are accepted by the public and valued by the country is that their sales channels are indispensable. From this point of view, domestic LED lighting companies also need to change their mindset, and strive to develop mass sales channels, so that channels can sink, in order to win a bigger market.
Challenge 5: The huge price reduction space provides a driving force for LED development.
Pursuing profit is the nature of all capital. This is an irrefutable truth. At the LED lighting exhibition in Guangzhou in March, the price difference of the same products reached dozens of times. The catty is really amazing, but it really reflects that there is still a huge downward adjustment in the price of LED lighting products.
After years of development, the price of energy-saving lamps has stabilized. Take the 2U5W three-color energy-saving lamps as an example, the price is basically between 520 yuan. The price of LED lighting products is opaque, which also provides enterprises with great operational space. There is room for profit. Under such circumstances, it is not surprising that many companies are scrambling to invest in LED lighting products. However, as an industry, price opacity is very harmful. If the LED lighting industry wants to develop, it must be like energy-saving lamps, and the price must be transparent.
Of course, just like energy-saving lamps replacing incandescent lamps, LEDs still need a long way to go. This is not just the reason for technology, products, prices, and channels. The core of LED lighting is the time spent on application promotion. And education costs. The LED that is most lacking will also be time.
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