Text/Reporter Shanghai reporter Kong Jisong just passed the Spring Festival in 2008. The famous light source brand Yuzhong Gaohong cooperated with Zouqu Lighting City in Changzhou City, Jiangsu Province, and took the lead in becoming the lighting market in 2008 with the breakthrough of the innovative 1+1+N marketing model. New highlights.
In response to the cooperation between Yuzhong Gaohong and the Lighting City of Zouqu District, Changzhou City, Jiangsu Province, this newspaper conducted a follow-up report and invited Mr. Xu Yuan, Marketing Director of Shanghai Dunge Electronic Trading Co., Ltd., a professional marketing company under Yuzhong Gaohong. Mr. Chen Yusheng, the general manager of Zouqu Lighting City, Changzhou City, Jiangsu Province, jointly interpreted and discussed the 1+1+N marketing model.
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Mr. Xu Yuan, Marketing Director of Shanghai Dunge Electronic Trading Co., Ltd. determines the success or failure of the market response speed (hereinafter referred to as “Rememberâ€): Mr. Xu, Hello, not long ago, the industry has been rumored that your company is about to implement “1+1+N†"The marketing model, how is your company planning?
Xu Yuan (hereinafter referred to as "Xu"): After half a year of practice and exploration in 2007, we found that for light source products, sales network coverage, product quality, after-sales service and other links are the main factors determining success or failure, among which, Market response speed is one of the keys to success. However, to speed up the market response, dealers need to stock a large number of stocks in preparation for the market. However, the current light source products are highly competitive, and in the case of a wide variety of brands, dealers consider To their own interests and business risks, without the scientific system of inventory guidance and advanced tools, they are not willing to stock up a lot. Many small and medium-sized manufacturers lack the corresponding market support due to weak brand strength and play various forms of scorpion. Attracting dealers to improve distribution efficiency and meet market demand. However, it ignores the support of marketing, store image, advertising, after-sales service, inventory guidance, etc., relies too much on dealers, puts products in the market, letting them go, causing market management capacity to weaken, sales decline year after year, and indirectly increase The dealer's operating pressure.
The new model guarantees the interests of the business: Can you easily disclose the specific operation mode of the current model?
Xu: Yes, our 1+1+N marketing model is to invest in the establishment of multiple logistics centers in the country, relying on the logistics center to radiate the surrounding areas, and develop an operator in each provincial market within the radiation area. Directly from the logistics center to the operator's offline customers, the dealer does not need a large number of stocks, thus reducing the operator's inventory pressure, because the logistics center is built near the operator, through the convenient logistics and after-sales service, the fastest Speed ​​responds to market demand. And with the operator to make a clear division of labor, integrity management, do their job, jointly create irreplaceable competitiveness, and strengthen their role and ability in the business chain, therefore, this move in the interests of operators and distributors At the same time, it also fully demonstrates the strength of the manufacturers and enhances the confidence of dealers.
Reporter: Mr. Xu, what kind of benefits do you have for the dealers?
Xu: This is the case. Through the distribution network of the provincial operators, the products of Dunge are covered to the entire target market. The logistics center is responsible for product distribution and after-sales service. The operators are responsible for network management and maintenance, and the two parties jointly promote the market. Work, show their strengths, perform their duties, reduce the intermediate links of distributors' purchases, thereby reducing operators' inventory pressure, distribution pressure and capital pressure, improving distribution efficiency and market response speed, and reducing risks in all aspects of the chain. To the lowest, plus Yuzhong Gaohong's extraordinary and strong marketing support, store image support, advertising support, after-sales support, etc., all-round service for dealers, while ensuring market response speed, helping distribution Business development and construction and continuous improvement of the distribution network, further expansion of channels to protect the interests of distributors.
Three shock wave promotion is in full swing: I heard that the Dunge Group will reward the annual sales champion a BMW in 2008. Is this true? Can Xu general introduce it in detail?
Xu: We did propose a 2008 sales champion to reward BMW cars, and this is not a slogan, we will say that, in order to ensure that dealers get enough benefits in the sales process, Dunge Lighting proposed "three "Shock"'s annual marketing plan allows dealers to enjoy daily terminal promotions, single product promotions, quarterly travel rewards, annual sales awards and other sales rewards worth more than one million, with outdoor Advertising support, media promotion, and perfect after-sales service mechanism, Dunge hopes to provide a 360-degree service from consumers, retail terminals, dealers, and enterprises to work together with distributors. It is planned to build a high-quality light source brand in China from 2008. At present, the construction of our five major logistics centers and the cooperation and negotiation of operators across the country and the communication of dealers are in full swing.
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Mr. Chen Yusheng, the general manager of Zouqu Lighting City, Changzhou City, Jiangsu Province, communicated three times to confirm the cooperation reporter (hereinafter referred to as “Rememberâ€): Hello, Mr. Chen, Zouqu Lighting City is an important lighting distribution center in the Yangtze River Delta area. As far as I know, this The cooperation with Yuzhong Gaohong brand is your first time to represent lighting products, and it is a rookie of the lighting session. What is the reason why you choose Yuzhong Gaohong?
Chen Yusheng (hereinafter referred to as "Chen"): First of all, I agree with the quality of Yuzhong Gaohong. Everyone knows that the energy-saving lamps on the market are not energy-saving. Once they represent low-quality products, they are just asking for trouble. This is why I have not operated a light source brand for so many years.
Yuzhong Gaohong has long been a fixed-point supplier to several international brands. After I visited its production line, I was convinced by its quality, but as a dealer in choosing brand cooperation, while weighing quality, can the brand Recognized in the market and ultimately succeeded, we are more concerned with a company's marketing model, and as a dealer's own business risk and profit space. There is a strange phenomenon in China's light source products. There is no strong brand in the market. Everyone is still on the same starting line. Whose marketing model is more in line with the interests of dealers and consumers, who has the opportunity to sit on the head. A chair. The 1+1+N mode cleverly avoids the risk of our dealers' operations. It does not need to build stocks and stocks. It does not need to make large investments, and can respond to market demands as quickly as possible. We have determined that we have no worries. The cooperation based on the market cooperation, advertising support, incentive policies, etc. in the following cooperation negotiations, we are all satisfied, so in the third communication with Dunge, the cooperation between the two sides was confirmed.
Reporter: I wish Donger Lighting's 1+1+N innovative marketing model to achieve excellent results in 2008.
Thanks to the sharing of Mr. Chen and Mr. Xu, and wishing that the cooperation between Dunge Lighting and Zouqu Lighting City will be successful!
Xu, Chen: Thanks for the attention of "Guzhen Lighting".
Editor in charge: Wang Xiaofeng layout design: Yang Xiaolian Art Director: Peng Anjun
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In response to the cooperation between Yuzhong Gaohong and the Lighting City of Zouqu District, Changzhou City, Jiangsu Province, this newspaper conducted a follow-up report and invited Mr. Xu Yuan, Marketing Director of Shanghai Dunge Electronic Trading Co., Ltd., a professional marketing company under Yuzhong Gaohong. Mr. Chen Yusheng, the general manager of Zouqu Lighting City, Changzhou City, Jiangsu Province, jointly interpreted and discussed the 1+1+N marketing model.
Mr. Xu Yuan, Marketing Director of Shanghai Dunge Electronic Trading Co., Ltd. determines the success or failure of the market response speed (hereinafter referred to as “Rememberâ€): Mr. Xu, Hello, not long ago, the industry has been rumored that your company is about to implement “1+1+N†"The marketing model, how is your company planning?
Xu Yuan (hereinafter referred to as "Xu"): After half a year of practice and exploration in 2007, we found that for light source products, sales network coverage, product quality, after-sales service and other links are the main factors determining success or failure, among which, Market response speed is one of the keys to success. However, to speed up the market response, dealers need to stock a large number of stocks in preparation for the market. However, the current light source products are highly competitive, and in the case of a wide variety of brands, dealers consider To their own interests and business risks, without the scientific system of inventory guidance and advanced tools, they are not willing to stock up a lot. Many small and medium-sized manufacturers lack the corresponding market support due to weak brand strength and play various forms of scorpion. Attracting dealers to improve distribution efficiency and meet market demand. However, it ignores the support of marketing, store image, advertising, after-sales service, inventory guidance, etc., relies too much on dealers, puts products in the market, letting them go, causing market management capacity to weaken, sales decline year after year, and indirectly increase The dealer's operating pressure.
The new model guarantees the interests of the business: Can you easily disclose the specific operation mode of the current model?
Xu: Yes, our 1+1+N marketing model is to invest in the establishment of multiple logistics centers in the country, relying on the logistics center to radiate the surrounding areas, and develop an operator in each provincial market within the radiation area. Directly from the logistics center to the operator's offline customers, the dealer does not need a large number of stocks, thus reducing the operator's inventory pressure, because the logistics center is built near the operator, through the convenient logistics and after-sales service, the fastest Speed ​​responds to market demand. And with the operator to make a clear division of labor, integrity management, do their job, jointly create irreplaceable competitiveness, and strengthen their role and ability in the business chain, therefore, this move in the interests of operators and distributors At the same time, it also fully demonstrates the strength of the manufacturers and enhances the confidence of dealers.
Reporter: Mr. Xu, what kind of benefits do you have for the dealers?
Xu: This is the case. Through the distribution network of the provincial operators, the products of Dunge are covered to the entire target market. The logistics center is responsible for product distribution and after-sales service. The operators are responsible for network management and maintenance, and the two parties jointly promote the market. Work, show their strengths, perform their duties, reduce the intermediate links of distributors' purchases, thereby reducing operators' inventory pressure, distribution pressure and capital pressure, improving distribution efficiency and market response speed, and reducing risks in all aspects of the chain. To the lowest, plus Yuzhong Gaohong's extraordinary and strong marketing support, store image support, advertising support, after-sales support, etc., all-round service for dealers, while ensuring market response speed, helping distribution Business development and construction and continuous improvement of the distribution network, further expansion of channels to protect the interests of distributors.
Three shock wave promotion is in full swing: I heard that the Dunge Group will reward the annual sales champion a BMW in 2008. Is this true? Can Xu general introduce it in detail?
Xu: We did propose a 2008 sales champion to reward BMW cars, and this is not a slogan, we will say that, in order to ensure that dealers get enough benefits in the sales process, Dunge Lighting proposed "three "Shock"'s annual marketing plan allows dealers to enjoy daily terminal promotions, single product promotions, quarterly travel rewards, annual sales awards and other sales rewards worth more than one million, with outdoor Advertising support, media promotion, and perfect after-sales service mechanism, Dunge hopes to provide a 360-degree service from consumers, retail terminals, dealers, and enterprises to work together with distributors. It is planned to build a high-quality light source brand in China from 2008. At present, the construction of our five major logistics centers and the cooperation and negotiation of operators across the country and the communication of dealers are in full swing.
Mr. Chen Yusheng, the general manager of Zouqu Lighting City, Changzhou City, Jiangsu Province, communicated three times to confirm the cooperation reporter (hereinafter referred to as “Rememberâ€): Hello, Mr. Chen, Zouqu Lighting City is an important lighting distribution center in the Yangtze River Delta area. As far as I know, this The cooperation with Yuzhong Gaohong brand is your first time to represent lighting products, and it is a rookie of the lighting session. What is the reason why you choose Yuzhong Gaohong?
Chen Yusheng (hereinafter referred to as "Chen"): First of all, I agree with the quality of Yuzhong Gaohong. Everyone knows that the energy-saving lamps on the market are not energy-saving. Once they represent low-quality products, they are just asking for trouble. This is why I have not operated a light source brand for so many years.
Yuzhong Gaohong has long been a fixed-point supplier to several international brands. After I visited its production line, I was convinced by its quality, but as a dealer in choosing brand cooperation, while weighing quality, can the brand Recognized in the market and ultimately succeeded, we are more concerned with a company's marketing model, and as a dealer's own business risk and profit space. There is a strange phenomenon in China's light source products. There is no strong brand in the market. Everyone is still on the same starting line. Whose marketing model is more in line with the interests of dealers and consumers, who has the opportunity to sit on the head. A chair. The 1+1+N mode cleverly avoids the risk of our dealers' operations. It does not need to build stocks and stocks. It does not need to make large investments, and can respond to market demands as quickly as possible. We have determined that we have no worries. The cooperation based on the market cooperation, advertising support, incentive policies, etc. in the following cooperation negotiations, we are all satisfied, so in the third communication with Dunge, the cooperation between the two sides was confirmed.
Reporter: I wish Donger Lighting's 1+1+N innovative marketing model to achieve excellent results in 2008.
Thanks to the sharing of Mr. Chen and Mr. Xu, and wishing that the cooperation between Dunge Lighting and Zouqu Lighting City will be successful!
Xu, Chen: Thanks for the attention of "Guzhen Lighting".
Editor in charge: Wang Xiaofeng layout design: Yang Xiaolian Art Director: Peng Anjun
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