As long as you mention the crystal goodfeel, people who have a certain understanding of the world's top luxury goods will not remember the "Little Swan" - the Swarovski crystal logo that represents the highest technology and honor of the crystal manufacturing industry. This crystal brand, created exclusively by Swarovski family after more than 100 years of history, has long been known throughout the world for its time and space and has become a model of the world of crystal products. However, very few people know that in the Swarovski Crystal Kingdom, there is actually another distinguished logo - the trapezoidal "Pagoda", which is a logo used by Swarovski family members to illuminate home accessories. As long as the lamp with this "Pagoda" logo means it is a world-class product.
In Western countries and European courts, these luxury products, which were enjoyed by royal aristocrats and celebrities for more than 100 years, finally came to China in the 21st century and came to Wuhan. And bringing them to Wuhan is the crystal lamp "Queen" we interviewed today - Ms. Pan Xiaoping, the general manager of Tianhao Meijia Famous Life Museum.
When I walked into the Wuhan Tianhao Meijia Famous Life Museum, I searched for the dog. The reporter mistakenly thought that he had walked into a beautiful crystal palace—thousands of thousands of crystal lamps of different sizes and different styles. In each corner of the pavilion, they exude their unique luxury light. The most amazing thing is that every crystal lamp in the pavilion has a dazzling "treasure tower". The "Queen" who is in charge of such a crystal kingdom is the first and only Ms. Pan Xiaoping, who is the sole agent of Swarovski crystal lamps in Hubei Province. Pan Xiaoping told reporters, "Every lamp here is the best, which represents a fashion, a trend, a quality of life. The price of each lamp varies from tens of thousands to hundreds of thousands or even millions. ."
“If you can have a few Swarovski accessories in your life, it’s a lot of girls’ dreams and contentment. How did you become the hostess of so many Swarovski products with so many different colors and styles? What kind of mood are you with for so many treasures?"
Pan Xiaoping pointed to a series of crystal necklaces displayed in the Glass plaque of the famous life hall to answer the reporter. "Girls are born with the love of beauty and the pursuit and yearning for the beautiful things. If you say the present mood, happiness and pride, Because when I round my dreams, I also dress up a lot of families."
She smiled and remembered that when she was a little princess, she once dreamed of "someday wearing different beautiful necklaces at different times and in different occasions."
Now she has done it. Born and beautiful, she was a treasure in the hands of her family. In the face of good material, parents always try to satisfy her. As she grew older, she began to satisfy herself with many good things.
Born in the Wenzhou hometown where the lighting manufacturing atmosphere is strong, she has developed a deep and beautiful emotion for the lamps. When the beautiful little princess grew up and became an intellectual female teacher, she became more and more aware that "only the lamps, such as fashion, fashion, and personality, can truly satisfy the nature of their beauty, satisfying beauty and fashion. The pursuit."
After experiencing a few years of teacher career, the beautiful female teacher resolutely turned into a lighting dealer.
"The pressure and resistance I faced at that time were unimaginable to ordinary people. Parents who had never given birth to me had never spoken to me for a long time. In professional roles, I also suddenly changed from a respected teacher. A trader who made people look at each other. At that time, there was no such high-end brand as Swarovski. It was only after years of hard work and accumulated strong strength to obtain this qualification. Do any line, if there is no original persistence and self-confidence. It is impossible to have today's success." In a few words, Pan Xiaoping has expressed his tenacity and gains in the lighting industry for more than 10 years.
Crystal Queen dancing in the light of the Kingdom of Lights
"When I first entered this industry, although I was unanimously opposed by my parents and other family members, my husband has been quietly supporting and encouraging me behind me. Over the years, it has been his insistence that I have today and my day. Haomeijia.†Pan Xiaoping said that under the support of her husband, she gradually built the experience of “Crystal Kingdomâ€.
“At the time, we also operated different brands and even miscellaneous lamps in the street shops of the streets. But slowly found that the lamps should also have a good business atmosphere, good brand management and maintenance awareness.â€
Later, she slowly gave up the brand-name lamps chinaren, and became the first batch of brand merchants who moved from the street shop to the popular store with popular popularity, good reputation and mature consumer groups. Slowly, the storefront operated by Pan Xiaoping began to form its own brand and word-of-mouth effect. The consumer group is more and more concentrated, and more and more repeat customers. “Although it is necessary to pay higher rents in the store, but it can better promote and maintain the brand of the products that I represent. The most important thing is that during this period, I won a good reputation for obtaining the qualification of the agent Swarovski lamps. a solid foundation"
Since the last century, Swarovski lamps have been popular in European courts and wealthy aristocratic families for many years, but Chinese interior decoration is a blank. Although the domestic Swarovski crystal series of clothing, bags, shoes, accessories, etc. have been enjoyed by celebrities, the lighting market has been in a blank. In 2000, Pan Xiaoping, who was fascinated by all the good things, especially Swarovski's top luxury products, captured the information for the first time when Swarovski entered the Chinese market and resolutely gave up. The brand that had been in business for many years - the top five super-female women in the comprehensive evaluation, fortunately became the first dealers in China to be officially authorized to operate Swarovski crystal lamps.
Today, after more than 10 years of groping, she has been able to navigate this path.
"Now, my husband mainly grasps product channels, purchases, etc. I am responsible for sales and operations. But the maintenance of the brand and the improvement of the service are a never-ending study."
For example, Pan Xiaoping, many years ago, when she was just doing Swarovski crystal lamps, there were many shoddy products on the market, and there were also many lamps and lanterns dealers who used fake brands to charge genuine products, but the average consumer did not know. Discrimination has had a big impact on her store operations.
"If I imitate the practices of those businesses, the price difference between a lamp and a lamp is one or two thousand, but I know that I can't." Unlike other merchants' practices, Pan Xiaoping has constantly improved after-sales service by adjusting his product line and sticking to it. The principle that brand products are not discounted and the second is not selling fake goods, and finally, in the case of other stores exiting the market one by one, leading Tianhao Meijia has ushered in an unprecedented spring.
"Every Swarovski authentic product design is a very classic go2map, the quality is very good, within a few years, even for decades will not be outdated, the gloss will not degenerate. Therefore, I firmly believe that as long as I stick to the brand management The way to constantly improve their service system, market problems do not have to worry about." At the end of the interview, Pan Xiaoping revealed to her reporter the work arrangement of her recent week: training the product knowledge of all employees of the company, and learning jewelry matching with the designer. I will listen to the lectures from the marketing planner Lu Changquan to Wuhan... and the luxury appreciation experience and high-end customer service training to attend the headquarters. "I will enjoy the completion of one piece, yes, at present, my work is a kind of enjoyment for me." Pan Xiaoping said to reporters with a happy face and contentment.
Edit: LC-HY
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