The reporter visited the Chongqing lighting business circle to reveal the six characteristics


Hanging on the world map of the United Nations Hall, it only marks the names of four Chinese cities, one of which is Chongqing. Chongqing, as the only central municipality directly under the central government in the western region, is a large-scale city with a population of more than 32 million. In 2006, the total sales of goods in Chongqing reached 282.084 billion yuan, and the per capita disposable income of urban residents reached 11453.3 yuan. In the past ten years of direct administration, Chongqing's economic construction has developed rapidly, and a super-large main urban area with an area of ​​over 400 square kilometers has been built. Under the strategic background of the country's development of the Great West, Chongqing bears the ardent hope and trust of the central government, which also lays his position as the leader of the western economic development. Chongqing, because of its special political and economic status, has been designated by many companies as “the place to seize the battleground in the west” and even to enter the national strategic rear.

The reporter spent more than two months in Chongqing from July to September last year. The time is not long but it is very attractive to the city, and it is also very exciting for the bright industry that is growing rapidly in this vibrant city. I think the cuteness of this city may be due to his vigorous vitality and never-ending pace. After leaving for a few months and coming back, the reporter was pleasantly surprised to find that the lighting industry in this city and the city has undergone many changes.

New markets continue to increase

In the past two years, new markets have continued to emerge. After the good lights, on October 29, 2007, Shengshi Jinyuan opened, and its boutique lighting city on the first floor is in hot investment; Majiayan Shengwei Boutique Building Decoration City, Dachuan The lighting investment promotion work in the building materials market is gradually infiltrating, and news of strong merchants and well-known brands has been continuously transmitted. The lighting dealers in Shancheng suddenly found that they have added a lot of peers in this city. For the existing lighting city, it is natural to add a lot of competitors, after all, there is only one cake.

Faced with the acceleration of the expansion of Lantern, the quiet rise of the Oriental Lighting Plaza, and the market of Qixiang Wholesale Market, it is said that the share of Nanping Jianmat, the miracle of Chongqing, has been slowly divided by other markets. In Jianmaite, customers are still flowing, regardless of whether their market share is divided or divided, the pressure on business is gradually increasing, but it is true for other markets.

Some dealers are worried that in recent years, the demand for lamps in the market is getting bigger and bigger, the business is getting worse and worse, and the profits are also decreasing year by year. Nowadays, the number of lamps is increasing, and the competition is becoming more intense. The future is not good! Some industry insiders have objectively commented that the market-intensive sales of the lamps and lanterns will lead to the sales of lighting in the entire region after forming regional advantages. Ma Jiayan is an example.


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