Strong breakup of the Internet television market personalized smart TV era

Kukai Network Technology Co., Ltd. held a new product launch in Beijing with the theme of “Not just a TV.” In conjunction with Galaxy TV (GITV), it was shocked to release a heavy product, the Kukai A43. This masterpiece, which combines technological innovation and humanistic spirit, blew the audience with innovative interactive experiences, powerful hardware configuration, intimate cool features, and a positive price of RMB 1,999.



As the first television product in the industry to support three exclusive modes of children, parents and young people at the same time, CoolBreak A43 revolutionized the application experience and innovation boundaries of Internet TV with subversive innovation.

In fact, Kukai has made the industry's side-goal moves far more than that. The conference also simultaneously launched the cool open A55 smart TV flagship, matching 55-inch 4K display, standard parent and child version of the remote control, the whole price 4999 yuan.

"In today's Internet TV market, all modes are illusions," said Kuang Kai Chairman Wang Zhiguo. "Under the market context, the essence of the new format, new thinking, and new pattern is still product innovation. In the Internet connection Under the impetus of all, Internet TV not only needs breakthroughs in technology, but also requires the user's experience to be recognized.It can be said that Kukai A43 has surpassed the connotation of traditional smart TV, and it brings unprecedented differences according to the usage habits of different groups of people. Experience. I am convinced that Cool Open A43, a sincere and innovative product, will surely win the favor of more and more consumers."

As the first heavyweight product after the Coocaa brand's independent operation, Coocaa A43 has received much attention from the industry before its release and has a high popularity. After the stunning appearance, it also ushered in a praise from the industry. An industry expert at the conference stated that Coolopen A43 is a "staggering" product, and no one would have thought of playing in such a cool meeting. He commented: Kukai A43 has both the sharpness of science and technology and the more humanistic temperature. It is a product with a big vision and great feelings. What's more, it breaks away from the idea that Internet TV is only focusing on young people. It integrates the needs of the two groups, children and the elderly. This not only makes the products more differentiated, but also in fact it is the Internet. Television opened up the user community and opened up a lot of space.

It is reported that the cool opening A43 smart screen listed preferential price of 1999 yuan, will be open on April 1 in cool open official website mall and Jingdong pre-sale, appointment time from April 1st April 17 to April 10th. At 10:00 on April 8th, it will be snapped up and the user will be given priority.


Great combination of science and technology, humanities, new breakthroughs in Internet TV

As the first smart TV product after the brand's independence, Coolo A43 is the industry’s first three interactive experiences that have made the industry amazing. Coolo A43 has unprecedented use of a smart screen to create exclusive experience interfaces for children, parents, and young people. A television can be enjoyed by family members or independently. Because of this uniqueness, Coolopen A43 stands out from many smart TV products.

Of course, as a home smart TV, content is undoubtedly its core value. Coocaa A43 and Galaxy Internet TV cooperation, the only access to central Galaxy Internet TV integrated broadcast control platform, with a large number of content service platforms such as CCTV, Jiangsu Internet TV and other mass content resources. It is reported that the Cool-open A43 Children's Edition incorporates 40000+ set of the latest animations, children's variety arts, and children's songs. All contents are carefully selected by educational experts, and are recommended according to the age of intelligent classification. The parental edition of the TV is a collection of more than 680000 classic movies, square dance teachings, comic dialogues, and health programs. The daily news news video automatically plays continuously, eliminating the need for on-demand single-on-demand. For young users of the Internet, TVs can be scanned for TVs to send two-dimensional codes, and mobile phone TVs can be downloaded to APP, which includes seven categories, including movies, TV dramas, animations, variety shows, and documentaries, covering 95% of the entire network. Massive HD content, Hollywood movies, Korean dramas, variety shows, MTVs are all available.

In addition to bringing massive resources to consumers, the open and innovative interaction of the A43 is even more shocking. Take the children's TV as an example, Coolopen A43 provides "Little Magic Box" and "WeChat parent-child education" functions. After paying attention to the number of the WeChat public number of the school, parents will always be unable to accompany their children. WeChat from the remote recommended programs, pictures, video to children, children through the remote control in the TV's "small magic box" module can be found, so that parents and children's interaction exists all the time.



In parent-child education, parents can receive WeChat messages in real time when they watch TV. They can understand the content of the viewing and control the viewing time in real time. The children’s education experts will also make in-depth interpretations of the content, help parents easily communicate with their children, improve the quality of parent-child communication, and entertain themselves. In addition, for the parent-child TV, Coolopen also provides similar applications, such as the love letter box, which can remotely send messages, pictures, videos, and self-timer videos and applications to parents, share touching, and record a bit of beauty.

In order to better use experience, the parent-child TV also provides the signal source intelligent recognition function. When a new signal source is connected, the TV will automatically switch to switch the signal source channel. For example, when a cable TV signal is being played, and a Blu-ray player or other device is turned on, the television will automatically play the latest connected signal source channel. Smart is easy to use. Of course, for the current young users of smart TV spending power, the cloud provides massive game downloads and one-click installation. At the same time, this TV also has the industry's super mirror image projection function, deep optimization and adaptation of Apple devices, regardless of iOS, or Mac OS can perfectly mirror the screen, the screen delay is less than 10ms, smooth and clear is not Caton, play games, PPT It is convenient and quick to give speeches and share pictures.

Coocaa A43 TV not only integrates three categories of different content attributes, but also has different design styles for children, parents and young users, and configures a dedicated control device for each group of people. The device is more cute and easy to control, it uses ABS resin + polycarbonate material, through the RoHS standard environmental lead-free certification, safe, healthy, durable and drop-resistant. Parental Edition's easy-to-control remote control fonts and buttons are also larger, making it easy to find remote control options. The ordinary version of the remote control is relatively more concerned with comfort and control of portability, each device can open the screen can freely choose their own exclusive content, truly personalized.


Powerful performance + stunning design, creating high-quality explosions

The newly released Coocaa A43 is dedicated to the double improvement of interactive experience and extreme performance. It perfectly combines the exclusive patterns of the three groups, 43-inch screen, powerful performance and stunning design to create a perfect balance.

The U.S. is pursuing the ultimate simplicity. The design of the Kukai A43 has won the world's top design award - red dot design award, integrated design, and simple style. Unbelievable narrow borders and slim body. The aircraft uses ART3 module front frame design, the screen is provided by the world's top panel supplier LG imported, and the use of IPS hard screen technology, resolution of 1920 × 1080 pixels, while the use of special backlight module LED lamp beads, color performance It is true and colorful, and at the same time, the children's version has also added an eye-protection model specifically designed to protect children's eyesight.

Persisting in the perfect evolution of hardware performance, Coolopen A43 brings a brand new application experience to consumers. It is equipped with an ARM 4-core CPU and a Mali 450 MP4 graphics processor. 1GB DDR3, 4GB eMMC large memory. Ultra-high frequency + large memory, so that the TV can run large games smooth, do not get stuck. At the same time, A43's unique super memory management mode can quickly clear and occupy memory when switching between different user modes. The memory utilization efficiency has more memory utilization than the traditional Android system's 2G memory.

Based on the powerful hardware configuration, the whole machine supports H.265 hard decoding, which saves 50% of the network bandwidth compared to the H.264 decoding format. If you have more than 1.5M broadband at home, you can easily watch 1080P HD video.


Pre-sale on April 1 kicked off and boosted the strong break in the Internet TV market

As a stunning masterpiece, the marketing rhythm of Kukai A43 has attracted attention. It is reported that the cool opening A43 smart screen listed preferential price of 1999 yuan, will be open on April 1 in cool open official website mall and Jingdong pre-sale, appointment time from April 1st April 17 to April 10th. At 10:00 on April 8th, it will be snapped up and the user will be given priority.

The cool open A55 flagship will be in the Suning, Jingdong, Tmall, cool official website and other e-commerce channel synchronization sale, the specific sale time has not been announced.

In view of the unique innovation experience of Kukai A43, the full coverage of children, parents and young people, the unique intentions in parenting and caring for parents, and the screaming outlisted selling price of RMB 1999 are generally high in the industry. Look at its sales prospects and think that this will be a phenomenal product. In 2015, the target of online sales of Coocaa brand TVs was 1.5 million units. In January and February of 2015, the sales volume of Coocaa TV's pure online sales exceeded 200,000 units, which initially revealed its strong rising trend. Accompanied by the release of Cool Open A43, it is bound to set off a greater market heat to boost the strong break in the Internet TV market. People in the industry believe that after the consolidation period in 2014, Internet TV will also grow strongly under the cool start. Cool open, will become the force of the Internet's first brand, leading the industry.



However, the Kukai Kai A43 is not limited to the marketing level for the Kukai brand. In addition to this, there is a very constructive goal that is Internet TV users. Coolo chairman Wang Zhiguo pointed out that the ultimate goal of Kukai is to accumulate operable Internet TV users. With the Internet connecting everything, Smart TV is becoming the gateway to the smart home ecosystem, and users are the strategic assets under the new situation.

According to Wang Zhiguo, the number of active daily users of Cool Internet TV has exceeded 4 million, and the daily online time is about 4 hours. According to the current plan, this year, the target for the activation of Cool TV Internet TV is to reach 15 million units, and the number of weekly active users is expected to reach 10 million.

The release of the Coocaa A43 not only can greatly increase the duration of the use of a single TV, but also subdivides the family's different ages, providing a strong support for refined operations. To lay a solid foundation for the realization of cool goals.