If WP system is really compatible with Android applications, is it good or bad for Microsoft?

As the two operating systems of IOS and Android monopolize the smart phone market, many developers are only developing applications for Android and IOS systems. Other niche systems have been left out of control and have fallen into the embarrassing situation of lack of applications and users.

Although the Microsoft WP system and the BlackBerry BB10 system are ranked third and fourth in the market rankings, the user's order of magnitude and Android and IOS systems are completely out of one order of magnitude, and they simply cannot compete.

Therefore, it is almost recognized in the industry that the key to the competitiveness of niche mobile phone systems is, in addition to the optimization of their own systems and hardware products, mainly determined by the number of platform applications and the user experience.

Blackberry self-application ecological failure of the lessons

Take Blackberry as an example. Although the concept of "Hunting the horse, horse, and grass" was realized at the beginning of the BB10 system, early attempts were made to attract developers to develop BB10 applications, even at the expense of rewards.

However, due to the excessive pursuit of quantity and ignoring quality control, a large number of crude Android conversion applications landed on the BlackBerry App Store. Blackberry has paid hundreds of millions of dollars for this huge cost, but it has not attracted many truly powerful developers and has recruited a large number of speculators who use the converted application to make dollars.

When the BlackBerry BB10 mobile phone was launched, users immediately encountered difficulties in using and experiencing poorly. It's cool to be cool and unique, but after all, the vast majority of users are using mobile phones. And everyone's preferences and needs are not the same, the poor application in the BlackBerry World BBW simply can not meet the needs of users.

In fact, the mainstream application of BlackBerry BB10 mobile phones in foreign countries is still good, but even mainstream apps such as WeChat, Weibo, and QQ cannot be guaranteed at home. When WP users yelled at Alipay for payment, BB10 users could not even use WeChat's friends and Weibo.

In today's era of smartphone apps and consumers seeking personal enjoyment anytime and anywhere, it is reasonable for BlackBerry BB10 phones to fail to provide users with at least basic applications and experiences.



Compatible with Android application is a double-edged sword

BlackBerry is compatible with Android applications and has taken some detours. Initially, BlackBerry was quite ambitious and intended to build its own application ecosystem. Although the back door for the Android application has been opened, the goal is to meet the basic needs first and gradually improve the quality.

In the end, this idea shattered. After Cheng Shouzong became the CEO, he took a pragmatic approach, admitting that Blackberry failed to build an application ecosystem and was unable to compete with Android and IOS. Afterwards, the BlackBerry BB10 system was upgraded to 10.2, allowing ordinary users to download Android APK applications from third-party platforms directly to mobile phones. This is a simple matter of allowing developers to simply apply passwords to convert to Android applications. . This is what people say is the BlackBerry BB10 system is compatible with Android applications.

Later, BlackBerry reached an agreement with Amazon, BlackBerry users can buy applications downloaded through the Amazon App Store, with more choices. For BlackBerry users lacking applications, it is always a good thing to send in the snow.

However, the compatibility of Android applications for users is not as good as expected. It is mainly due to the incompatibility of Android application compatibility problems. After many applications start, Caton, flashback, and fever occur frequently, and the user experience is very poor. So far, Blackberry has not yet solved Android application compatibility issues.

Compatible applications hard to increase share, WP fears BlackBerry followers

Another serious consequence of Android-compatible applications is that a large number of Android software are promoted through compatibility, which makes the survival of native application developers of BlackBerrys more difficult, which makes native application development into a vicious circle. Since all Android applications are also ineffective in any case, what reason to convince users to choose you?

Therefore, we have seen that even if Android-compatible applications are implemented, the market share of the BlackBerry has not shown any significant improvement. On the contrary, it has even continued to decline in recent quarters.

Of course, we can't say that Android-compatible applications are useless, at least it is a sub-optimal choice: in the case of inability to provide the best service, the user's basic needs have been partially satisfied, for example, domestic users can already use the Android version more smoothly. Some mainstream apps, such as WeChat, Alipay Wallet and today’s headlines, will not be abandoned by the times. In addition, although the share of BlackBerry is declining, if it is not compatible with Android application, it may be faster.

If Microsoft can't implement WP perfectly compatible with Android applications, resulting in Caton, flashback, and frequent heat-ups, I'm afraid the steps of the BlackBerry will not help increase market share. After all, the current number of WP applications in the Microsoft App Store has reached nearly 400,000, becoming the third largest application platform, and adding a new batch of low-quality applications is not attractive to users.

Niche mobile phone system looks forward to the early arrival of H5 spring

Of course, in addition to APP applications, niche mobile systems actually have HTML5 applications to choose from. Compared with APP, the biggest feature of HTML5 applications is cross-platform, whether Apple iOS or Android, or WP or BlackBerry, Firefox OS, as long as their mobile browser supports HTML5, you can load by mobile search or input URL HTML5 apps can be used without downloading and installing.

In 2013, the first batch of BlackBerry Z10 mobile phones entered the country. Because of the severe shortage of applications, besides making phone calls and sending text messages, it is almost impossible to do so. Many users have complained and even claimed to abandon.

At this time, a light application integration website named MINI123 entered the BlackBerry user's field of vision. Just by logging in to the website with a mobile browser, BlackBerry Z10 users can easily enjoy comprehensive services including information, music, video, live TV, shopping, forums, and online games.

Many users continue to use the Z10 mobile phone and stay in the BlackBerry camp. A small website easily solves the problem of the lack of applications that have always plagued BlackBerry users, and the MINI123 is based on HTML5 technology.

In the current situation where IOS and Android attract most developers, other niche systems want to become bigger and stronger. The resistance and difficulty are very large. Experienced, precipitated BlackBerrys and Microsoft with rich resources have encountered failures. It is not accidental.

If the future of HTML5 can develop smoothly and become a higher application form with APP, it will make the application gap between operating systems no longer exist, then for BlackBerry, WP, Firefox, Tizen and other small-scale systems will be It is good. When H5 spring arrives, the opportunity for WP and Blackberry will come. However, the question now is: When will this day come?