Casa Di opened the refrigerator for more than 15,000 yuan, 36.8%

On January 24, Zhongyikang released the refrigerator market data for the first two weeks of 2018: the price segment of more than 15,000 yuan, the overall industry share reached 4.98%, an increase of 1.45%. For most brands, the high-end refrigerator market is still very resistant, and Casa Di is the only exception. The data shows that Casa Di refrigerators accounted for 36.8% of the market above 15,000 yuan, and 34.7% of the total price of 10,000 yuan or more, ranking first, leading German, Japanese and Korean brands, proving excellent market performance. Its high-end strength in the global refrigerator industry.

Continued good market performance is the most realistic portrayal of the increasing consumption of refrigerators. On December 22, 2017, at the 9th China High-end Home Appliances Home Trends Release and Red Top Awards Ceremony, the Red Top Awards Organizing Committee released the “2017 China High-end Home Appliances Consumer Survey Report”, showing 37.1% of the The visiting group is willing to buy a high-end refrigerator of 12001~16000 yuan. Consumers of high-end home appliances are mostly willing to pay for products or services in the health field. In addition to the conventional factors such as technical content, intelligent control, product quality and brand awareness, they are energy-saving, environmentally friendly, and personalized. Customized requirements are also gradually upgrading.

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Casa Di's representative new product - F + free embedded refrigerator just meets the multiple needs of high-end groups: on the one hand, through the world's first MSA oxygen-controlled fresh-keeping technology, the first realization of the "oxygen concentration" of the storage space in the industry Effective control, can delay the oxidation of ingredients from the roots, achieve cell-level fresh, technical content industry leading; on the other hand, the refrigerator first tested the water F + pattern, and created oxygen-controlled preservation, infrared constant temperature, pure health, deep cold The five fresh storage spaces of fresh, warm and tasteful are integrated into art, individuality and practicality. Therefore, the share of Casa Di refrigerator in the high-end market has been rising, becoming the preferred brand of high-end users around the world, and it is also a matter of course.

In order to present this cell-level fresh-keeping effect to users more intuitively, Casa Di held two “Oxygen-preserving and Fresh-keeping Challenges” activities in January. Among them, in the very fresh challenge, users signed on the same fruit. The name is divided into two, one group is stored in the refrigerator, and the other group is placed in the Casa Di F+ free embedded refrigerator in the activity scene. After 7 days, the box is opened and the result shows that the storage is stored in the Casa Di refrigerator. The ingredients in the day are fresh, but most of the ingredients in the refrigerator are dehydrated. The activity has driven the sales of Casa Di refrigerators nationwide to a certain extent. According to incomplete statistics, during the event, Casa Di F+ refrigerators sold 10,000 units and set up a social platform such as WeChat friends circle. F+" is a discussion of the topic.

It can be seen that the sales of Casa Di F+ refrigerators continue to rise, not only changing the storage life of high-end users, but also forming a topical sharing craze in all major circles, and the community effect is further highlighted. At the same time, Casa Di refrigerator also used high-end original technology to solve the transformation problems faced by the industry and opened the curtain of structural transformation of the industry.

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