In the global context, pay TV has always been a topic of great concern to everyone. Today we will pay attention to the development of pay TV in Eastern Europe. Recently, Digital TV Research has released a series of survey forecast figures. The figures show that although many countries in Eastern Europe are experiencing economic crisis, such as the familiar Russia, pay TV Users have not reduced as a result and will continue to grow until 2020.
Pay-TV business has a certain user base in Eastern European countries
In the statistics, the agency predicts that by 2020, in the countries of Eastern Europe including Russia, Belarus, Ukraine, Lithuania, and Kazakhstan, the total pay-television market will reach 7.269 billion U.S. dollars, and this figure is in 2010. In 2005, it was only 5.029 billion U.S. dollars. According to Simon Murray, a chief analyst at Digital TV Research, there are multiple viewing channels for pay TV, including traditional cable TV, satellite TV, and emerging IPTV, all of which are paid programs for users to watch.
In terms of the pay-TV market, Russia can be seen as a country that contributes a lot. The forecast shows that by 2020, the Russian pay-TV market will reach 2.29 billion U.S. dollars. However, for Other countries, pay-TV growth is far less pronounced than Russia's. For example, countries including Bosnia-Herzegovina, Hungary, Latvia, Lithuania, Poland, Romania, and Slovakia will grow within 5% by 2020. It is worth mentioning that there are also countries where pay TV will decline, such as Estonia and Slovenia.
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