· As the exclusive sponsor of the lighting, Philips Lighting is the opening exhibition of the exhibition hall. “Digital dimension†creates an immersive lighting interaction full of design aesthetics.
· Philips Lighting, with more than 125 years of innovation, continues to break through, applying the latest smart connected lighting technology to exhibitions and artwork
Philips Lighting (Amsterdam/European Stock Exchange: LIGHT), the global lighting leader, announced the collaboration with the new integrated cultural platform design to promote the latest lighting technologies for exhibitions and artwork. As the exclusive sponsor of the lighting exhibition “Digital Dimensionsâ€, the opening exhibition of the main exhibition hall of the Sea World Art and Culture Center, Philips Lighting uses its PCK series products to create an immersive lighting interaction full of design aesthetics.
The “Digital Dimensions†brings together 60 works from cutting-edge and cutting-edge designers and artists from home and abroad, inviting the audience to embark on a journey of discovery, understanding how design is shaping our lives, and integrating technological innovation and human values. The exhibition will last until June 3, 2018.
“The charm of lighting lies in its universality and uniqueness, which communicates technology, art and life.†Shen Xiaohui, vice president of Philips Lighting, general manager of the marketing department of Greater China, said, “The lighting effect created for the design of the opening exhibition is not only It reflects the ability of Philips lighting products to be applied in innovative technologies, and it also reflects the unique charm of its lighting effects in art and design."
Design Interconnector Ole Berman said: “Design Interconnect is proud to join hands with Philips Lighting to present the lighting experience of the “Digital Dimensional†exhibition opening exhibition of the main exhibition hall. In order to achieve the best lighting experience and fully display the exhibition Research results and curatorial ideas, Philips Lighting highlights the cutting-edge innovation capabilities of lighting technology, and this echoes the in-depth discussion of digital design in the 'Digital Dimensional' exhibition. We are very pleased to see the visiting audience in the exhibition space. Experience it all in the middle."
The “Digital Dimensions†uses Philips PCK products to provide specially tailored lighting effects for the works of cutting-edge and cutting-edge designers and artists from both domestic and international exhibitions. Philips PCK's excellent dynamic color performance and advanced control functions help restore the artist's creative inspiration, creating an immersive lighting and design interactive experience for the audience who hang around the exhibits, making the lighting and design shine, leading the Chinese lighting design. Light.
Digital design era of lighting
The exhibition “Digital Dimensions†not only conveys the important role that digital design plays in encouraging innovation in manufacturing methods, enhancing interpersonal communication and community connections, but also presenting a digital future in a creative way. Visitors will embark on a journey of discovery of “digital encountersâ€, “digital interactions†and “digital participation†to understand how digital design is shaping our lives and integrating technological innovation and human values.
Walking into the main hall, people will be attracted by the interactive device "Light Night" made by the designer Stickyline based on the city's light pollution data. The device achieves Ambilight illumination through the Philips ColorBurst IntelliHue Powercore floodlights and flexible strips. This serves as a starting point for cultural dialogue and communication between people. The Philips Show smart lighting floor lamp and table lamp are also used in the pavilion to let the audience feel the future of smart home.
Lighting fusion culture and art
On December 2, 2017, in the “International Creative Practice†forum on the first day of the opening of the Design Internet, Li Kunhong, Asia Pacific Design Director of Philips Lighting Design Center, was invited as a special guest of the “Cultural Design, Regional Construction and Urban Development†module. "Light, beyond what you see - the cultural shaping of light" speech, talked about Philips lighting's insights into the development of lighting art.
Li Kunhong said: "With the consumption upgrade and urbanization process, lighting design has already surpassed the traditional intuitive feeling and atmosphere creation. Lighting, the closest natural element to human beings, has passed the advanced intelligent interconnection technology and professional design concepts and techniques of Philips Lighting. It can shape the best platform for the development of people, people and design, and people and society."
The new integrated cultural platform design interconnection is an important achievement of the pioneering international cooperation between China Merchants Shekou and the National Victoria and Albert Museum (V&A). The Sea World Art and Culture Center, operated by Design Interconnect, is located in the Sea World Area of ​​Shekou, Shenzhen. Its open and connected space can hold different cultural activities, and at the same time, the diverse landforms and convenient transportation locations of Shekou are presented to the viewers.
As a global lighting leader, Philips Lighting has always focused on the development of lighting art and lighting designers. Since 2013, Philips Lighting has launched the “Elite Designer Growth Planâ€, a cross-professional international communication platform created by Philips Lighting, which is based on domestic elite designers, launches online training programs, and conducts cross-disciplinary exchange activities throughout the year. . Through this collaboration with Design Interconnect, Philips Lighting focuses on the latest technologies and application trends in lighting, architecture and interior design, leading the light of Chinese lighting design.
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