With the power of the unprepared to push the popular TV Siu Chi shares how to administer this game?

On September 23, Shenzhen Zhaochi Co., Ltd. (hereinafter referred to as “Siu Chi”), together with Oriental Pearl, Haier and Gome, set up a bureau for the ultra-dimensional ecological chain for TV.

Chairman of Zhao Chi Co., Ltd. Gu Wei

At the conference of the Kerry Hotel, we saw that while the protagonist is popular with TV, more highlights have been revealed in Zhao Chi’s exploration of the transformation of the Internet as a traditional TV manufacturer. The popular network former controlling party is Oriental Pearl New Media Co., Ltd. (hereinafter referred to as “the Oriental Pearl”). On September 9th, Oriental Pearl issued an announcement that it has completed the transfer of 63% of the shareholding rights of Mega Shares. Siu Chi shares become the largest shareholder.

Siu Chi's Internet Transformation

Siu Chi Co., Ltd. was established in 2005 and started as a DVD. In 2008, it entered the LED TV industry and was listed on the Main Board in 2010. Soon after Megachi was listed, the Chinese television industry gave birth to a new concept of Internet TV, and the industry entered a transition period. In the past two years, when Internet TV was buoyed by Xiaomi and LeTV, veteran TV manufacturers such as Skyworth, Changhong, TCL, Hisense, and Lenovo felt that the transition was imminent and they had successively launched Internet strategies.

Therefore, it is not difficult to see that popular TV is also a transformation of Mega. Businessmen, taboo with the flow. Gu Wei, who is adept at admiring, will not be unaware of it. However, the transition is an inevitable move. Therefore, before taking action, it is necessary to think clearly about how to handle this game. For the Internet TV industry, Gu Wei thinks:

1. Trend: TV will all become smart TV and Internet TV in the next few years.

2. Market space level: Although Xiaomi Leshi has gone through four years of hard work, its sales volume and TV industry output have a wide gap.

3. Key points for competition: The competition of Internet TV lies in offline channels.

4. Internet TV Core: Hardware + License + Content + Channel Mode

Based on the above considerations, Mega has joined the Oriental Pearl, Haier, and Gome to use its unique resources and advantages in licenses, content, and channels to gain access to Internet-based genes and enter the Internet TV industry. Although all parties have obvious resource advantages, how can they be effectively integrated and directly determine the success of popular TV. Gu Wei said that Zhao Chi has adopted a dual ownership structure to allow all parties to form a community of interests and to ensure the depth of cooperation in all aspects. Within three years, TV is expected to reach 12 million units.

How to create a popular TV?

Founder and CEO of popular network Luo Jiangchun

Luo Jiangchun, founder and CEO of popular network, said that popular TV will be officially unveiled in November. For popular TV positioning and product features, Luo Jiangchun did not want to disclose too much. Agent Jun is curious that even if Internet TV has become a trend, the user's habits have not been established like a mobile phone, and the utilization rate of the TV “Internet” level is not high. How does the popular team understand this? Luo Jiangchun stated that the low usage of Internet TV is because it is not designed for the family in the true sense. Internet companies have designed Internet TV as a big computer, and think that young people will take it for granted. Ordinary people sit in front of the TV and for the first time it takes about ten minutes to find the program that he will accept.

Therefore, the popularity of TV will return to the family, the product concept is minimalist, so that from the top to the parents and elders can be used by children. However, this still does not satisfy Agent Jun's curiosity about TV. Kang Chi, president of Mega Holdings Co., Ltd., added that just like a mobile phone, each person’s system has different applications because of different needs. So popular TV will have a kind of function, thousands of people, in the use of the process summary, popular TV is useful to me, but also useful to you. According to this understanding, isn't it popular that TV sets an account model and allows users to log in to their respective accounts?

The answer will only be announced after the popular TV release in November.