Wire and cable industry upgrade focuses on soft power

At present, China is the world's largest wire and cable producer, ranking first in the world with an annual output value of about 700 billion yuan. The wire and cable industry has developed rapidly and its supporting role to the industrial economy has become increasingly evident. According to related data, in the past decade or so, the output value of the wire and cable industry has grown at an annual rate of more than 15%. Due to the financial crisis, the rapid growth of wires and cables has slowed down. Some emerging industries, such as polysilicon, have overheated investments and are repeating to the cable industry. The construction also sounded the alarm and the transformation and upgrading of the industry are imperative. Then, what is the transformation and upgrading of the wire and cable industry? The emphasis on the improvement of "soft power" is the key. "Soft power" has become the soul of the competitiveness of enterprises and the true core competitiveness of enterprises.

The standard is the industry short board standard, which is not only the comprehensive performance of product technology, but also the technical means of the competition strategy. When we competed against the world’s manufacturing powerhouses, when our eyes began to invest in the global economy, when domestic manufacturing capacity appeared to have a structural surplus and many large-scale enterprises began to enter foreign markets, we discovered that in addition to the foreign economic system, In addition to a series of trade protection barriers, technical barriers are often set through the formulation of technical standards. Technical barriers also allow us to pay enough production costs and marketing costs. After all, what we earn is still the hard work of the labor force.

To enter the US market to pass UL certification, go to Europe, to meet the EU standards; even a European industry standards body will need to revise the standard every two years, and then launch a new version, the purpose is very clear, that is, let you develop around them The standard turn. This is the stone of other hills.

Unlike China, Western countries are a completely privately-owned country. The predecessor of the "IEC" standard was originally born on the site of a single enterprise. Only their earlier strategic awareness of market competition and international competition. The awakening of consciousness is one of the important factors of ethnic differences and regional differences. We do not oppose the multinational companies’ competition in China, but we must also learn the technical strategies that they compete with. If China's own major international tendering project, also set technical provisions in line with "GB", the future market competitive advantage will be clearly reflected.

The crux of the problem is that our standards are far from keeping up with changes in emerging industries and emerging markets. There are a lot of front-line products such as wind power, nuclear power, photoelectric composites, and smart grids that have industrial development prospects, and there is no early intervention of the “GB” standard. The relationship between the market and the company is like water and fish. Although we are also familiar with the possibility of market changes, we do not need to complain about whether “GB” can keep up with the pace of China’s economic development. For the huge market of wires and cables, we also have a good chance for China’s cable economy to integrate into the global market. We need more awareness of standard competition and a sense of responsibility of the nation.

Paying attention to independent innovation to strengthen patent awareness and patent awareness is a concrete manifestation of soft power. China is still in the midst of industrialization and faces new challenges in its ability to innovate.

At present, domestic companies have relatively few invention patents with high gold content and more utility model patents; patents that can be applied by multinational corporations are generally invention patents, and it can be seen that there is a gap between domestic companies and multinational corporations. In addition, the data show that if calculated according to per capita, the number of patents in China is only about 14% of developed countries. This shows that it is necessary for us to improve the patent application.

Under normal circumstances, the leading companies in the industry rank at the top of the list. Patent data has also risen at a faster rate, and its technological advantages have also become apparent. On the contrary, in the course of business, enterprises that do not attach importance to the protection of intellectual property rights will encounter many difficulties in protecting their rights. It is worth noting that companies must combine the current status quo of cable industry products, broaden the open science and technology perspective, pay attention to the innovative sources of the world's wire and cable industry's independent technology, integrate information resources, and spare no effort to promote technological innovation, so as to have more autonomous patents Technology, patented products.

At the same time, the patented technology is organically combined with production to increase the conversion rate of patented achievements. The patented technology ultimately needs to be transformed into productivity, which effectively enhances the competitiveness of the company.

Combining Production, Learning, and Research with Strengthening the Development of Talent Team Wire and cable enterprises are supported by development of science and technology. Talent is the key to strengthening the building of innovative talents. Only by using science and technology as a core impetus and an important starting point can we effectively transform the mode of economic development and win the initiative for future development. If technological innovation is the life of enterprise development, talent is the driving force behind technological innovation.

At present, there is a shortage of technical and comprehensive talents with good overall quality in the cable industry. The reason is that many companies want to use talent to bring it to use, but rarely pay attention to the training of talent, the brain drain has seriously affected the wire and cable industry to enter the international market. For the newly graduated cable professional students, they learned a lot of theoretical knowledge. Since there are not many actual contacts, after entering the factory, they often look confused and unable to deal with practical problems. Many wrong analysis and judgments may appear. The meeting artificially caused a certain loss to the company. At this time, the company felt that the person's ability was not strong enough, he no longer gave him room for improvement, and no longer served as a training target to let go of important positions, which was detrimental to the growth of talents; There are also many technical personnel who do not have the freedom to perform their duties on their positions. Leaders interfere too much, and the enthusiasm and creativity of technological innovation have significantly weakened. There are many similar situations in the industry. There are often faults in technical talents. In particular, academic leaders with high technological R&D capabilities and few scientific research managers with scientific research and development capabilities and strong organizational and coordination capabilities are few.

In the course of business operations, it has been discovered that the disconnect between scientific research and production is a common problem for enterprises. The fundamental reason is that the interests of scientific research and production are inconsistent, which leads to a lack of common language between R&D companies and companies. They often have feelings of “playing against the harlequin” and are in fact the test of comprehensive talent communication skills. If everyone is well-informed, the goal is the same, and new products are developed. It can be seen that the talented person's ability is exerted in various details. How important is the comprehensive quality of talents.

Aiming at the market, it is particularly important to step up the construction of the cooperation system for production, education and research, and accelerate the industrialization of major projects. Enterprises must cooperate with well-known industry research institutes, research institutes, and other institutions to adopt a deep integration mechanism and establish a scientific and technological resource sharing mechanism. In this way, research institutes and enterprises will exert their respective advantages and cooperate with each other to build core R&D teams and fully absorb and utilize them. International innovation resources have made product technology more advantageous in the international arena, added new impetus to corporate science and technology development, made new strides in adjusting industrial structure, and promoted China's wire and cable science and technology undertakings to catch up and surpass world advanced levels.

Advocating green environmental protection cable material recycling advocates the concept of “green production”. The green concept is not only rooted in the minds of the majority of entrepreneurs, but also put into action, strict green production standards, integrates green, environmental, and safety concepts into product development. In all aspects of production, marketing, and marketing; resources are limited, but also the development of circular economy to contribute to building a conservation-oriented society.

In the wire and cable industry, there are 5 million tons of waste produced each year in the world. There is also a long-term storage of cable products, and 10% of the piled amount will be turned into waste, which not only pollutes the environment but also greatly wastes natural resources. The high-growth GDP that human beings are proud of is also “greatly discounted” due to environmental pollution and climate change. Countries have called for the “green GDP” development model and statistical methods. At present, recycling of cable materials, such as copper, The recycling rate of aluminum is more than 95%, and the reuse rate of polyvinyl chloride and polyethylene is only 3%.

A few years ago, the wire and cable industry used the theme of “resource-saving, environment-friendly, and contributing to the society” as its theme, and demonstrated it from the aspects of circular economy, energy-saving and consumption-reduction, and green product design. Through the company's own efforts over the past two years, it has achieved certain results in terms of resource conservation. Low-smoke and halogen-free environment-friendly cables have been widely used, but the road to go is still long afterwards.

We must focus on technological innovation pay more attention to the sustainable use of raw materials, reduce environmental pollution, in order to effectively improve the utilization of resources, reduce costs; making China's recycling of renewable resources, healthy development, and promote the development of low-carbon economy. It can be predicted that which company will do well in this area will become the leader of the wire and cable industry.

Transformation and Private Enterprises' Social Responsibility From a global perspective, corporate values ​​have undergone three stages of development: maximum profit values, management and management values, and corporate social values. Today, the traditional values ​​of profit maximization are gradually being replaced by modern corporate values ​​that are in harmony with corporate society. Actively take on social responsibilities, from simply focusing on prosperity and economic growth to focusing on the overall harmony and prosperity of society.

A company’s social responsibility plays a role not only in charity, but also in its ability to provide society with better products and services, reduce energy consumption, protect the environment, expand employment opportunities, and build a harmonious society. The relationship between entrepreneurs and society is just like the connection between China and the world, from the realization of the dream of wealth to the enterprise leading the social trend, it will be universally recognized by the society. The establishment of an entrepreneurial public image is conducive to establishing and promoting the company’s cultural concepts and core values, and is conducive to attracting talents and promoting the sustainable development of enterprises. Social responsibility is also the company's "soft power."