Since the second half of 2011, the personnel adjustments of home appliance companies such as Midea, Meiling, Chigo and Galanz have caused a lot of shock in the industry. Mei Jiang's former president of the International Business Department Min Jiang left; Shi Gaoyuan, executive vice president Zheng Zuyi took over from Li Xinghao as chairman; Liang Shixian, former chief executive officer of Galanz, was appointed as president; Zhou Xiaotian, chairman of Hisense Kelon, resigned; Chairman of Huayi Compressor Co., Ltd. Liu Tibin serves as chairman of Meiling Electric.
The successive changes in the home appliance companies reflect the current difficulties faced by the industry. In the face of unspeakable optimism in 2012, the requirements for industrial transformation and upgrading are even more pressing. Strategic adjustment has become a problem that companies must face, and coaching change is only the first step for companies to seek development.
Frequent personnel changes
Since 2011, the personnel management of household appliance companies has been adjusted as many as a dozen times.
At present, most of the industry’s judgments on the home appliance industry are more cautious. Zhang Yanbin, Dean of the Ovid Consulting and Research Institute, told the “China Electronics News†reporter that in 2011, China’s air-conditioner retail volume grew by 18.5% year-on-year; in February 2012, the entire white electricity export chain had rebounded. Therefore, he believes that the overall situation of the industry is still relatively optimistic, and the rising trend of the wave is also in line with the normal development law. Nevertheless, after two years of rapid growth, the overall growth of the home appliance industry is an indisputable fact.
The company's personnel adjustment at this time is also a frustrating move. Home appliance industry expert Hong Shibin told the China Electronics News reporter that, on the one hand, this is a normal flow of people. At the same time, if companies want to seek breakthroughs, they often hope to obtain new development ideas through the adjustment of management personnel.
The reporter learned from the interview that since 2011, the personnel management of household appliance companies has been adjusted more than a dozen times, of which white electricity companies have a large proportion, and some industry leaders are among them. On January 17, the United States disclosed the news of the departure of former president of the International Business Department Min Jiang, which also means that the United States’ future international strategy may change. It is understood that He Xiangjian, chairman of the United States, has been laying out new global ideas and will continue to make efforts in foreign businesses.
At the same time, for some companies, the fate of personnel adjustment is not optimistic. In mid-2011, Wang Jianhua, senior general manager of Xinfei Refrigerator, suddenly announced that he had left the company. Since the end of 2010, five new executives had already left. It can be said that from one of the “four golden flowers†​​of the Chinese refrigerator industry to the fate of delisting at present, the personnel changes in the new-flight refrigerator will also follow suit.
In fact, with the withdrawal of home appliance policies and the intensification of competition in the industry, mergers and acquisitions of home appliance companies are inevitable, and the industry will also usher in a new round of reshuffling. One person in the industry expects that there will be at most five strong brands in the white power industry in the future.
Open "strategic adjustment period"
Changes in white personnel also marked the start of the "strategic adjustment period" of the company.
In this round of personnel adjustments for white-power companies, the trend of Chigo attracted special attention. The opinion of the industry is that Li Xinghao handed over the baton to Zheng Zuyi who is a technical background. He explained that Chigo had taken an important step in “de-familyization,†and it also meant that Chigo's top demand in 2012 was technology rather than market.
In recent years, benefiting from favorable policies such as home appliances going to the countryside and energy-saving products and benefiting people's projects, Chigo has gained a lot from it. According to the 2009 annual report of Chigo's annual performance, the amount of financial assistance the company received this year was as high as 233.6 million yuan, accounting for 74% of the annual net profit. However, with the withdrawal of policies, Chigo has also become one of the most affected companies. According to industry experts, most of Chigo's air-conditioning products are positioned at mid-to-low end, and the overall bargaining power in the primary market is low; at the same time, Chigo is still blank in the layout of upstream components, facing the industry slowdown and peers With fierce competition, the strategic adjustment of Chigo is already imperative.
Hopefully, Zhigao, who has integrated the industrial chain to get out of the predicament, has not seen any actual action. In the release of the 2011 interim report, Zheng Zuyi once stated that Chigo will accelerate the advancement of the frequency conversion market, but there is no mention of upstream technology. Compared with air-conditioning companies that have already established a foothold in the frequency conversion market and penetrated upstream, Chigo clearly needs to accelerate its pace.
From the focus of the United States on overseas markets, to Meiling's attempt to play a full-industry-chain advantage of coordinated operations, and to Zhigao’s upstream core components, it can be said that White Power’s strategic adjustment in response to the “winter†has begun. Under the current situation, whether a talented person, a market, or a technology, any shortcoming of a company will hinder the achievement of the overall goal, and in order to survive the industry "winter", a professional management team is indispensable.
Coaching is just the first step
Personnel changes are only the first step. How to survive the "winter" will test the wisdom of the company.
Although the “headman†is crucial to the development of the company, an industry expert also admitted to the “China Electronics News†reporter that at present, personnel adjustment is only the beginning for white power companies. The real effect is hard to achieve in the short term. appear.
In fact, for white companies, if they want to seize market share under the present circumstances and smoothly survive the industry's "winter", they also need to continuously improve their ability to withstand risks from four aspects.
The first is to force upstream core components. In the air-conditioning inverter compressor, washing machine inverter motor, refrigerator energy-efficient compressors to increase investment and R & D efforts to improve product cost. This will not only effectively reduce procurement costs, increase product gross margins, and achieve economies of scale, but it will also provide strong support for the development, design, and production of downstream machines. At present, Midea and other companies are relying on the strength of the upstream core components to do a good job in the air-conditioning market. The second is to improve product quality and reliability. The above-mentioned personage inside course of study thinks, although our country has already become the big country of home appliances, but the technological level and quality of the product and the developed country still have certain disparity. High air-conditioning failure rate, noise and vibration of washing machines can not be effectively resolved and other issues still plagued domestic home appliance companies. Third, companies need to formulate a long-term and macro development strategy in response to the current development trend. Experts said that changes in corporate management and random, large-scale layoffs and recruitment are not only not conducive to maintaining the stability of the overall team, and even will have a negative impact on the implementation of the company's strategy. Fourth, enterprises should closely follow national policies and work hard on products that are energy-saving, efficient, and environmentally friendly.
The successive changes in the home appliance companies reflect the current difficulties faced by the industry. In the face of unspeakable optimism in 2012, the requirements for industrial transformation and upgrading are even more pressing. Strategic adjustment has become a problem that companies must face, and coaching change is only the first step for companies to seek development.
Frequent personnel changes
Since 2011, the personnel management of household appliance companies has been adjusted as many as a dozen times.
At present, most of the industry’s judgments on the home appliance industry are more cautious. Zhang Yanbin, Dean of the Ovid Consulting and Research Institute, told the “China Electronics News†reporter that in 2011, China’s air-conditioner retail volume grew by 18.5% year-on-year; in February 2012, the entire white electricity export chain had rebounded. Therefore, he believes that the overall situation of the industry is still relatively optimistic, and the rising trend of the wave is also in line with the normal development law. Nevertheless, after two years of rapid growth, the overall growth of the home appliance industry is an indisputable fact.
The company's personnel adjustment at this time is also a frustrating move. Home appliance industry expert Hong Shibin told the China Electronics News reporter that, on the one hand, this is a normal flow of people. At the same time, if companies want to seek breakthroughs, they often hope to obtain new development ideas through the adjustment of management personnel.
The reporter learned from the interview that since 2011, the personnel management of household appliance companies has been adjusted more than a dozen times, of which white electricity companies have a large proportion, and some industry leaders are among them. On January 17, the United States disclosed the news of the departure of former president of the International Business Department Min Jiang, which also means that the United States’ future international strategy may change. It is understood that He Xiangjian, chairman of the United States, has been laying out new global ideas and will continue to make efforts in foreign businesses.
At the same time, for some companies, the fate of personnel adjustment is not optimistic. In mid-2011, Wang Jianhua, senior general manager of Xinfei Refrigerator, suddenly announced that he had left the company. Since the end of 2010, five new executives had already left. It can be said that from one of the “four golden flowers†​​of the Chinese refrigerator industry to the fate of delisting at present, the personnel changes in the new-flight refrigerator will also follow suit.
In fact, with the withdrawal of home appliance policies and the intensification of competition in the industry, mergers and acquisitions of home appliance companies are inevitable, and the industry will also usher in a new round of reshuffling. One person in the industry expects that there will be at most five strong brands in the white power industry in the future.
Open "strategic adjustment period"
Changes in white personnel also marked the start of the "strategic adjustment period" of the company.
In this round of personnel adjustments for white-power companies, the trend of Chigo attracted special attention. The opinion of the industry is that Li Xinghao handed over the baton to Zheng Zuyi who is a technical background. He explained that Chigo had taken an important step in “de-familyization,†and it also meant that Chigo's top demand in 2012 was technology rather than market.
In recent years, benefiting from favorable policies such as home appliances going to the countryside and energy-saving products and benefiting people's projects, Chigo has gained a lot from it. According to the 2009 annual report of Chigo's annual performance, the amount of financial assistance the company received this year was as high as 233.6 million yuan, accounting for 74% of the annual net profit. However, with the withdrawal of policies, Chigo has also become one of the most affected companies. According to industry experts, most of Chigo's air-conditioning products are positioned at mid-to-low end, and the overall bargaining power in the primary market is low; at the same time, Chigo is still blank in the layout of upstream components, facing the industry slowdown and peers With fierce competition, the strategic adjustment of Chigo is already imperative.
Hopefully, Zhigao, who has integrated the industrial chain to get out of the predicament, has not seen any actual action. In the release of the 2011 interim report, Zheng Zuyi once stated that Chigo will accelerate the advancement of the frequency conversion market, but there is no mention of upstream technology. Compared with air-conditioning companies that have already established a foothold in the frequency conversion market and penetrated upstream, Chigo clearly needs to accelerate its pace.
From the focus of the United States on overseas markets, to Meiling's attempt to play a full-industry-chain advantage of coordinated operations, and to Zhigao’s upstream core components, it can be said that White Power’s strategic adjustment in response to the “winter†has begun. Under the current situation, whether a talented person, a market, or a technology, any shortcoming of a company will hinder the achievement of the overall goal, and in order to survive the industry "winter", a professional management team is indispensable.
Coaching is just the first step
Personnel changes are only the first step. How to survive the "winter" will test the wisdom of the company.
Although the “headman†is crucial to the development of the company, an industry expert also admitted to the “China Electronics News†reporter that at present, personnel adjustment is only the beginning for white power companies. The real effect is hard to achieve in the short term. appear.
In fact, for white companies, if they want to seize market share under the present circumstances and smoothly survive the industry's "winter", they also need to continuously improve their ability to withstand risks from four aspects.
The first is to force upstream core components. In the air-conditioning inverter compressor, washing machine inverter motor, refrigerator energy-efficient compressors to increase investment and R & D efforts to improve product cost. This will not only effectively reduce procurement costs, increase product gross margins, and achieve economies of scale, but it will also provide strong support for the development, design, and production of downstream machines. At present, Midea and other companies are relying on the strength of the upstream core components to do a good job in the air-conditioning market. The second is to improve product quality and reliability. The above-mentioned personage inside course of study thinks, although our country has already become the big country of home appliances, but the technological level and quality of the product and the developed country still have certain disparity. High air-conditioning failure rate, noise and vibration of washing machines can not be effectively resolved and other issues still plagued domestic home appliance companies. Third, companies need to formulate a long-term and macro development strategy in response to the current development trend. Experts said that changes in corporate management and random, large-scale layoffs and recruitment are not only not conducive to maintaining the stability of the overall team, and even will have a negative impact on the implementation of the company's strategy. Fourth, enterprises should closely follow national policies and work hard on products that are energy-saving, efficient, and environmentally friendly.
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