2011 was known as the year of tablet PC popularity. In the fierce battle between the Apple iPad and the Android camp, this huge potential market is gradually maturing, and forms two distinct types of entertainment and commercial products. Now, a new era of the rise of a commercial tablet has quietly unveiled -
Market surges can hardly conceal homogeneity. In the past year, manufacturers and users have paid more attention to tablet computers than other IT products. According to the latest data released by NPD·Displaysearch, the total shipments of global tablet PCs in 2011 reached 72,700,000 units, an annual growth rate of 256%. Not only its own rapid development speed, but also brought 25.5% to the entire mobile PC industry. growth of.
Under the appearance of “extremely rich productsâ€, most manufacturers seem to have entered a vicious circle of “say good or badâ€. The reason is naturally the monotonous homogeneity of brands and products and the monotony of the application model. Faced with overwhelming flat products, whether 7-inch, 8-inch or 10-inch, is a water capacitive screen, the standard Android system, and the main push function is nothing more than look at the web, watch videos, fight zombies, cut fruit ... at a glance Looking forward, there are almost no differences between the products of different manufacturers. Experts in the industry pointed out that the structure of the standardized model and the lowering of barriers to entry allowed the tablet PCs to move toward the MP4-like "homogenization" stage. Both were led by the iPad and focused on entertainment applications. In the eyes of many consumers, the tablet computer simply becomes a substitute for handheld game consoles, which greatly reduces the former's powerful hardware configuration and rich practical functions.
The boom is teetering to find new markets According to the latest research data from Analysys International, in the third quarter of 2011, sales of tablet computers in the domestic market were 1.566 million units, a significant drop from the growth rate of the chain to 8.6%. Among them, Apple's market share, which ranked first, fell by 3.39% to 71.78%, while the second largest share of the market climbed to 5.65%, up by 17.7% from the previous quarter, and Samsung rose by 10.76% to 4.94%. Its market share ranks third. In the top ten, the share of big brands like Asus, Lenovo, and Motorola is less than 5%.
In fact, this data already shows the problem. For most domestic users, the tablet computer is currently only a "toy" that is more emphasis on leisure, not a necessity. It is also due to the fact that product positioning is not clear and the homogeneity is severe, resulting in a slowdown in sales growth. If the tablet computer continues to exist as an entertainment tool, it will become a product between the ultrabook and the large-screen smartphone, and the future will also become awkward.
It is to see this, some well-intentioned tablet makers timely abandon the entertainment of the card tricks, to devote themselves to different modes of application and development space - then, the rise of commercial tablet computers. The earliest domestic manufacturers to enter the commercial sector were the E-person E-notebook computers ranked second in the market—using the “stylus†as the operating medium and the “original handwriting digital writing†as the core technology, positioning the high-end political businessmen and leaving. A pure business line, occupying more than 80% of the market share, making everyone look surprised.
The success of E-man Eben made more manufacturers see the opportunity. A dozen of touch-enabled tablet PCs followed, cutting edge to business applications. First HTC flyer force, followed by Lenovo Thinkpad Tablet followed, followed by HTC Puccini, Samsung GALAXY Note's flourish debut as well as ViewSonic, Malata and other second-tier brand brush strokes follow-up. For a time, "handwritten control handwriting" became synonymous with commercial tablets, and this more targeted market was also outlined with a gradually clearer outline.
Handwriting needs to promote the new tablet innovation For tablet computers, the touch screen has a good interactive interface, can interact with the finger click, the best entertainment, but it also makes it lose its rigorous writing characteristics, in the big work In the process of “document productionâ€, only by tapping the virtual keyboard with a finger can not complete the task smoothly, and the user needs a more direct and smooth stroke input. As a result, the stylus became an input tool for the business tablet standard.
As with "multi-touch" applications in entertainment tablets, "original handwriting" may well become an indispensable element of commercial tablets in the future. Writing a handwritten handwriting requires not only writing, but also smoothness and fluency. It must also be able to reflect the strength of the writing stroke, and it must be in perfect harmony with the traditional writing habits. The writing should be mellow, delicate, and synchronized. The overall requirements are extremely high. Is the domestic consumer's unique understanding of the "writing experience", will determine the success or failure of the tablet in the future. Judging from the latest data on the evaluation of commercial tablets by some websites, the original handwriting digital writing technology of the E person E this T4 combined with the EPOS V4.0 exclusive customized pen operating system can show the best “writing experienceâ€. ".
DisplaySearch pointed out that by 2017, tablet computers are expected to ship 380 million units. Looking at the development of the tablet computer industry in recent years, we can clearly see that a revolution is brewing. The deepening and subdivision of applications, the evolution of handwriting technology, and even the upcoming Win8 platform have all laid down the fortune of tablet PCs in 2012. On the one hand, they are led by iPads, Kindle Fire, etc., and are known for their entertainment. The consumer-oriented flat-panel continues to make rapid progress. On the other hand, E-person E is the representative of the business-oriented office of the use of pen-controlled commercial tablets.
Market surges can hardly conceal homogeneity. In the past year, manufacturers and users have paid more attention to tablet computers than other IT products. According to the latest data released by NPD·Displaysearch, the total shipments of global tablet PCs in 2011 reached 72,700,000 units, an annual growth rate of 256%. Not only its own rapid development speed, but also brought 25.5% to the entire mobile PC industry. growth of.
Under the appearance of “extremely rich productsâ€, most manufacturers seem to have entered a vicious circle of “say good or badâ€. The reason is naturally the monotonous homogeneity of brands and products and the monotony of the application model. Faced with overwhelming flat products, whether 7-inch, 8-inch or 10-inch, is a water capacitive screen, the standard Android system, and the main push function is nothing more than look at the web, watch videos, fight zombies, cut fruit ... at a glance Looking forward, there are almost no differences between the products of different manufacturers. Experts in the industry pointed out that the structure of the standardized model and the lowering of barriers to entry allowed the tablet PCs to move toward the MP4-like "homogenization" stage. Both were led by the iPad and focused on entertainment applications. In the eyes of many consumers, the tablet computer simply becomes a substitute for handheld game consoles, which greatly reduces the former's powerful hardware configuration and rich practical functions.
The boom is teetering to find new markets According to the latest research data from Analysys International, in the third quarter of 2011, sales of tablet computers in the domestic market were 1.566 million units, a significant drop from the growth rate of the chain to 8.6%. Among them, Apple's market share, which ranked first, fell by 3.39% to 71.78%, while the second largest share of the market climbed to 5.65%, up by 17.7% from the previous quarter, and Samsung rose by 10.76% to 4.94%. Its market share ranks third. In the top ten, the share of big brands like Asus, Lenovo, and Motorola is less than 5%.
In fact, this data already shows the problem. For most domestic users, the tablet computer is currently only a "toy" that is more emphasis on leisure, not a necessity. It is also due to the fact that product positioning is not clear and the homogeneity is severe, resulting in a slowdown in sales growth. If the tablet computer continues to exist as an entertainment tool, it will become a product between the ultrabook and the large-screen smartphone, and the future will also become awkward.
It is to see this, some well-intentioned tablet makers timely abandon the entertainment of the card tricks, to devote themselves to different modes of application and development space - then, the rise of commercial tablet computers. The earliest domestic manufacturers to enter the commercial sector were the E-person E-notebook computers ranked second in the market—using the “stylus†as the operating medium and the “original handwriting digital writing†as the core technology, positioning the high-end political businessmen and leaving. A pure business line, occupying more than 80% of the market share, making everyone look surprised.
The success of E-man Eben made more manufacturers see the opportunity. A dozen of touch-enabled tablet PCs followed, cutting edge to business applications. First HTC flyer force, followed by Lenovo Thinkpad Tablet followed, followed by HTC Puccini, Samsung GALAXY Note's flourish debut as well as ViewSonic, Malata and other second-tier brand brush strokes follow-up. For a time, "handwritten control handwriting" became synonymous with commercial tablets, and this more targeted market was also outlined with a gradually clearer outline.
Handwriting needs to promote the new tablet innovation For tablet computers, the touch screen has a good interactive interface, can interact with the finger click, the best entertainment, but it also makes it lose its rigorous writing characteristics, in the big work In the process of “document productionâ€, only by tapping the virtual keyboard with a finger can not complete the task smoothly, and the user needs a more direct and smooth stroke input. As a result, the stylus became an input tool for the business tablet standard.
As with "multi-touch" applications in entertainment tablets, "original handwriting" may well become an indispensable element of commercial tablets in the future. Writing a handwritten handwriting requires not only writing, but also smoothness and fluency. It must also be able to reflect the strength of the writing stroke, and it must be in perfect harmony with the traditional writing habits. The writing should be mellow, delicate, and synchronized. The overall requirements are extremely high. Is the domestic consumer's unique understanding of the "writing experience", will determine the success or failure of the tablet in the future. Judging from the latest data on the evaluation of commercial tablets by some websites, the original handwriting digital writing technology of the E person E this T4 combined with the EPOS V4.0 exclusive customized pen operating system can show the best “writing experienceâ€. ".
DisplaySearch pointed out that by 2017, tablet computers are expected to ship 380 million units. Looking at the development of the tablet computer industry in recent years, we can clearly see that a revolution is brewing. The deepening and subdivision of applications, the evolution of handwriting technology, and even the upcoming Win8 platform have all laid down the fortune of tablet PCs in 2012. On the one hand, they are led by iPads, Kindle Fire, etc., and are known for their entertainment. The consumer-oriented flat-panel continues to make rapid progress. On the other hand, E-person E is the representative of the business-oriented office of the use of pen-controlled commercial tablets.
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