When you watch TV at home, you may suddenly find out: "Asian flying man" Liu Xiang has left the track and "flyed" to your side like a gust of wind; the monk of Shaolin Temple is not practicing martial arts in the millennium ancient temple, but in your home. In the living room; the huge mammoth is resurrected from ancient times, step by step toward you... This is the immersive experience that 3D TV brings to people.
"China's 3D TV industry has developed rapidly and has attracted the attention of people inside and outside the industry. 3D is undoubtedly the future direction of TV development." Lu Jianbo, deputy secretary general of the China Electronics Chamber of Commerce, believes that 3D functions will become the standard for future color TVs.
3D market quickly zooms in
The development of the global 3D industry exceeds the imagination of all forecasters. According to statistics, in 2010, global 3D TV shipments reached 2.5 million units, and in 2013 it will reach an astonishing 27 million units. The market is rapidly expanding, and relevant 3D industry standards are The world has launched one after another, and the production of 3D video content has shown a booming trend.
In the domestic market, the 3D boom began to rise rapidly from the National Day of 2010. The major manufacturers have rapidly increased their shipments of 3D TVs in order to meet the needs of 3D TVs and their own differentiated competition.
According to the market research organization Aowei Consulting monitoring data, as of November 2010, the number of 3D products listed on the retail market has reached 48. After October 2010, 3D TVs sold more than 2,000 units per week, and brands such as Samsung, Sony, Changhong and Skyworth took the lead.
In 2011, many research institutions and enterprises predicted that the sales volume of 3D TVs will reach 30%, and the market scale is expected to exceed 5 million units. The cost of 3D TVs will play a key role.
3D national team running forward
China is not only the world's largest flat-panel TV market, but also the world's largest color TV manufacturing base. From flat-panel TVs to Internet TVs to 3D TVs, every time a technology upgrade is made, domestic color TV companies are always keeping up.
In March 2010, TCL, Skyworth and other companies began to launch 3D TV; then in September, Hisense launched LED-backlit TV with integrated network multimedia technology and 3D display technology; Konka launched 4 series and more than 20 intelligent 3D TVs in one fell swoop .
Yang Dongwen, vice president of Skyworth Group, told reporters that in 2011, Skyworth 3D TV shipments will account for 30% of all color TV shipments, and Konka’s figure will reach more than 50%. In addition, with the plans of TCL, Changhong and Hisense this year, the 3D TVs launched by domestic brands will exceed 5 million units in 2011. In comparison, the global sales of 3D TVs in 2010 was only 3 million units.
3D TV is an important direction for the transformation and upgrading of China's color TV industry. In addition to color TV companies have joined, the upstream and downstream enterprises in the industry chain continue to exert their strength. In terms of 3D TV core chips, Hisense, TCL, Shanghai Huaya and other enterprises have achieved certain results. Tianjin University, Tsinghua University, Peking University, Nanjing University, Zhejiang University and other universities have carried out research on 3D stereoscopic display. It is understood that there are dozens of enterprises in China that carry out 3D technology research and product research and development, and have a number of independent intellectual property rights in 3D codec algorithms, chips, systems, applications, testing and other technologies. At present, the gap between domestic 3D technology level and foreign countries is getting smaller and smaller, and there are even places that are ahead of foreign countries.
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