On the basis of the existing achievements, Fusite began to plan the development of the domestic market this year, and took measures from various aspects to train the basic skills of domestic sales.
Peng Zhaoyong, the new director of marketing center of Fusite, said that there is still no brand in the field of lanterns that consumers want to buy, that is to say, the concept of branded consumption has not yet formed. This is the opportunity for Fusite to open up the domestic market; The regulation of the real estate market is actually beneficial to the sales of residents' independent houses, which is also a business opportunity for home decoration lighting products. In order to adapt to different market segments, Fusite distinguishes existing products into two brands, FIRST-NO.1 and MY-IDEAS, which are positioned as classicism and neoclassical respectively. The former is oriented to the primary and secondary markets, the latter can be penetrated into the tertiary market, and consumers are positioned in the high-end class among the citizens. The two brands adhere to the European design concept and elements, blending Italian introverted and fashionable design essence, combining the luxury elegance of European classical lighting with the fashionable and avant-garde personality.
Fusite is forming a domestic marketing team, mainly recruiting regional managers. Fusite's treatment of regional managers is significantly higher than the industry average, but the quality requirements are also higher. Peng Zhaoyong said that the regional manager of Fusite should understand the theory, sell it, plan it, and have the ability to develop a market and try to help dealers make money. Therefore, Fusite's recruitment process is very strict, many candidates with certain experience have been eliminated, and Peng Zhaoyong's principle is rather lacking. Peng Zhaoyong emphasized that Fusite's marketing team must have combat effectiveness and stability, which can help Fusite quickly establish the brand image of “Iron Lighting Experts†in the domestic market, and also help the regional managers' own professional development.
In response to channel construction, Fusite proposed a “harmonious society, rich world†multi-millionaire joining plan, the basic content is to develop dealers across the country to establish Fusit's channel network. In this plan, Fusite highlights two key points: through price guarantees, dealers can be profitable enough and ensure that most consumers can afford it, that is, the price level of Fusite must guarantee the profit scale of dealers. It is also necessary to ensure the size of the consumer group, which is a strategy to maximize profits. With regard to the specific dealer joining measures, Fusite is further improving. In addition, Fusite will also cooperate with the home decoration design company to use the other channel to conduct product "underwriting". Peng Zhaoyong said that Fusite will also learn from some "alternative" marketing methods in other industries, such as experience marketing in the home appliance industry and emotional marketing in the daily chemical industry, and even popular TV direct sales in the mobile phone industry. The visualized home lighting solution penetrates the emotional factors into the products, which is more able to impress consumers, stimulate consumers' desire to purchase, and establish a brand in the minds of consumers. Undoubtedly, this is a marketing innovation in the lighting appliance industry, which is likely to bring new trends to the industry.
Fusite is committed to establishing a five-in-one “Fusite Community of Interests†for companies, employees, suppliers, distributors and social responsibilities, actively constructing and adjusting domestic distribution channels, shaping Fusit's professional brand image and building brand expertise. The operating system and star-rated after-sales service network meet the needs of the consumer market with perfect products that exceed international quality standards, and strive to make Fusite a leading brand in the domestic lighting industry in five years.
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