On that day, I had no choice but to go on the road, for the restless heart, for the survival of self-respect, for the proof of self. The bitterness of the road has melted into my eyes, and the plight of the soul has turned into my firmness. On the road, use the voice of my heart; on the road, only for those who are with me; on the road, it is the journey of my life; on the road, only for those who warm me.
- CCTV's "Win in China" theme song "On the Road"
Li Junjie's biography
Brief introduction: Li Junjie, born in 1983, 24 years old, from Tongchuan City, Shaanxi Province, a peasant family, graduated from a police school, self-study undergraduate. Now he is the chairman of Jiangmen City Life Change Lighting Co., Ltd., the creator of Minnie Lighting Brand, the vice president of Shaanxi Chamber of Commerce in Guangdong Province, and the vice president of Zhongshan Branch of Shaanxi Chamber of Commerce in Guangdong Province.
Career: I graduated from the police academy in 1999. At the age of 16, he resolutely went south. Walked through the marketing professional manager, dealer, self-run industrial trilogy.
My own testimony: I can go step by step to today, mainly from constant struggle and pursuit, from savvy and diligence. It is from the teacher Chen Anzhi said, “One person’s success requires 30% knowledge and 70% of contacts. ".
Future planning: The near-term goal is to truly build Minnie Lighting into an OEM manufacturing kingdom; the long-term goal is to build the Minnie Lighting brand into a well-known brand in the lighting industry through continuous accumulation and precipitation.
Focus on: 24-year-old chairman, 9-year-old Shang Hai ups and downs, the background of farmers starting from scratch.
Li Junjie's point of view
Viewpoint 1: Experts
Reporter: Mr. Li, many people are now discussing how can Minnie Lighting rise rapidly from a mystery in just over two years? Some people think that this is mainly because you used to be a marketing person, you What do you think of this statement?
Li Junjie: Minnie Lighting has been established since 2005 and moved to Jiangmen in 2007. It has been deeply concerned by the industry and is very grateful. Most people think that manufacturers in the lighting and lighting industry can succeed, and there are two kinds of people. Of course, here is the case of removing the investment from foreigners with very strong economic strength. One type is the technical personnel to be a production-oriented enterprise. Because they have technical strength; the other is to be a marketing person, because they understand the city often, but despite this, I still do not agree with this point of view. After all, whether you are a marketing professional or a technical background, you may be a good technical expert, or a good marketing expert, but you are only a unilateral expert after all, which does not mean that you can succeed. In the past, you would consider yourself a marketing expert or a technical expert. When you start your own business and become a boss, you will understand that you can only be an expert. Because you used to work in a single field, you will not only face marketing and technology after you become a boss, but also face various aspects such as capital, quality, finance, business management, political public relations, etc. It is not easy for a person to do a good job. So you can do a lot of things, will you do well? So after you become a boss, you should be an expert and you can't be an expert. Experts are asking you to understand each department, manage them and worry about everything, and be the head of the whole company; and the expert's job is to let the people in the department do it for you. This way the entire company has a good development. I have a deep understanding of this, of course, this is just my personal opinion.
Viewpoint 2: Growth and success
Reporter: Mr. Li, everyone said that you have done a very successful job. How do you think?
Li Junjie: Success is relative. In fact, I can only say that Minnie Lighting is growing and moving forward in the process of exploration. Growth is a success, just as the contrast in physics must have a reference. I think that a lot of things I still need to learn, but also need to experience. Moreover, our company is still in the process of survival and development, and the road is still very difficult. We also need to learn from the outstanding enterprises in the industry. The reason why I can go step by step today is mainly due to continuous struggle and pursuit, which stems from savvy, diligence and good personal connections. According to the development history of the company, Minnie Lighting has just started, and there are still many places to be perfected. I can only say that my popularity in the industry is better. There are many friends who are willing to help me. They are watching me grow step by step and give me encouragement. Success is never limit, and struggle and pursuit are the meaning of life.
Viewpoint 3: Mature age
Reporter: Mr. Li, many people in the industry are very curious about you. You think that you are too young, young to make them jealous, and your maturity seems to be disproportionate to your age. What do you have to say?
Li Junjie: Thank you for your high evaluation. In fact, this has a lot to do with my experience and growth. Everyone has always believed that my 24-year-old life can have any experience. My point is that the children of the poor are headed home. Because of the family environment, I was very independent from an early age. When I was young, I thought that when I grow up, I must change myself and change the family environment. In order to earn money early, after graduating from junior high school, I gave up the dream of going to high school to go to college. I went to the police school. After I worked, I completed the undergraduate course. After graduating from the police academy in 1999, in the past 9 years, I have gone through a tortuous road from marketing professional managers to dealers to self-employed enterprises. Many of these hardships and sufferings, including many catastrophic blows, are hard to imagine for many people, and it is these hardships that have made me everything today. At the same time, at any stage, I will never give up learning and accumulation. So, it seems that it is very mature now, and it seems that it is not surprising with age.
Interpretation of Li Junjie
Turning on Li Junjie's life resume, we found that in addition to horror or horror. His business has been very hard for 9 years, but it is also very fulfilling and very rich. 24 years old, an embarrassing age; the company's chairman, vice president of the Chamber of Commerce, an embarrassing title; especially the background of the peasant family from scratch, but also brought a lot of people's curiosity. Really, fake? Riches? Mystery, yet to be solved one by one.
Interpretation 1: Poor children are headed home
Li Junjie never shunned his own peasant family. He said that when he was in the sixth grade of primary school, he used electricity only at home. If you don't work hard in the later period, you will still live: 30 mu of land, a cow, and your wife and children sitting on the farmer's life. In the police school's study career, Li Junjie's character is just right and hard-working. After leaving the police school and entering the society, he began to do direct sales work in a company that sells calculators, massagers and other products in Guangzhou. During this groping time, he was once deceived by some black-hearted employment agencies; in order to survive, he slept across the road, licked the cans, and ate a dollar of fried rice. "One day is a teacher, life is a teacher." Later, Li Junjie met a boss who changed his life, that is, Chairman of the Board of Directors of Guolong Lighting. Now Chen Dong is not only his teacher but also his close friend, giving him great support and help. In Guolong, Li Junjie made a regional manager in the three northeastern provinces, which made a major change in his life trajectory. He not only learned about the lighting industry, but also learned how to be a person and how to do marketing from Chen Dong. After leaving Guolong, Li Junjie started his career as a manager. He once worked as a marketing director in several companies. When a company started to be a marketing director, there was no salesman at that time, and the boss’s confidence was not great. In order to prove his ability, he went to develop the national market alone. At that time, he was driving at night, running business during the day, from northeast to Shanghai, setting up a month to develop more than 20 dealers nationwide, and returned more than 1 million. Record. After several years of professional marketing career, with the accumulation of experience and funds, Li Junjie started a lighting dealer in Beijing, started his own business and started his own business. During this period, he accumulated more funds and learned more knowledge and experience, so in early 2005, he set up a factory in the ancient town.
Interpretation 2: Pursuit and dream are very important
As the saying goes: the children of poor families are headed home. Once the human potential is stimulated, the energy will be enormous. These rich growth experiences have made Li Junjie out of poverty and the struggle to get rich has become very strong. Therefore, with the pursuit of dreams and dreams, Li Junjie began to run on his own business. In the future planning: the near-term goal, in the true sense, will make Minnie Lighting become the OEM manufacturing kingdom; the long-term goal, through continuous accumulation and precipitation, will make the Minnie Lighting brand become a high-profile independent brand. Through these, we can see that Li Junjie has a very clear idea of ​​the company's future planning. This is also related to what he calls "savvy, hardworking, and personal connections." In Li Junjie's words, "I have worked as a grassroots salesman, worked as a marketing manager, worked as a dealer, and understood what the market needs. What, what brand companies need."
Interpretation 3: The way of thinking determines the way out
In addition to dreams, ideas and actions are especially important. In other words, in addition to speaking and thinking, you still need to do it. During his time as a dealer in Beijing, Li Junjie found that the market prospects for kitchen lights were very good. So, the young man made a bold decision to start the factory to open the mold to make products. In reality, everyone knows that it is far more difficult to be a factory than to be a dealer. However, why does Li Junjie “know that there are tigers in the mountains and prefer to go to Hushanâ€? The way of thinking determines the way out, which is closely related to the perseverance of the character cultivated by Li Junjie when he was studying at the police academy. The accumulation of precipitation in the process has a lot to do with it. Li Junjie dared to give up the superior dealer life, not because the dealer did not do much, but he wanted to challenge himself and create a brand of his own. In the process of setting up a factory, he faced enormous challenges. In the first year, he was stolen by more than 500,000 people when he opened the factory. At that time, he was not honest, kind, loyal, and made friends. He almost closed. Fortunately, many friends have taken money to help, only to pass this level. As Chen Anzhi said, “One person’s success requires 30% knowledge and 70% of contactsâ€. In order to better develop, Li Junjie began to help OEMs in the industry to carry out OEM production and processing; and started the accessory business, in just three years, his company has become a large kitchen and bathroom lamp and ceiling lamp in the lighting industry. OEM production base, many well-known brands in the industry have chosen to cooperate with him. At present, his business is divided into three major businesses: 1, independent brands; 2, OEM production and processing; 3, accessories. In August 2007, the company moved into a new production base in Jiangmen, with a production area of ​​about 10,000 square meters and more than 200 employees. The company is constantly developing and progressing, and it is also realizing its dream step by step.
"The world has its own justice, and it always pays off. It is better to do it than to do it. It is best to do it." On the road, Li Junjie always firmly believes in such a belief.
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