Open the brain hole: Apple acquired Tesla, Cook let Xian Musk


Netease Technology News April 11 news According to foreign media (Futurism) reports, Elon Musk (Elon Musk) is an indispensable innovation in this era. Colonial Mars, electric traffic, and solar-powered cities... It is almost necessary to bring humankind into a new era on its own. However, there is a gap between reality and dream. Tesla is always plagued by financial problems. On the contrary, Apple is a rich country that has been like a day for a few years. We continue to introduce new products that make people pockets so that they can maintain stable sales. Musk is a bit radical and Apple is becoming more conservative.

This is why Apple should buy Tesla and let Muskler be the CEO of Apple. This is exactly complementary: Apple lacks innovation and growth, and Tesla lacks cash and financial stability.

From iPhone, iPad and Apple Watch to Apple Watch, Apple is very good at creating expensive electronic products. The consumer's madness sent Apple a lot of money. After earning enough, Apple's troubles at this stage are how to better invest in the money. Apple was criticized for lack of innovation and creativity for a long time.

The sound of bad-mouthed Apple innovations is often seen in newspapers. As long as Google (Baidu) says "Apple is no longer innovative" (Apple is no longer innovative), only on the first page, you will see:

(The British "Observer": The end of the Apple era, Apple became a new Microsoft company)

British "Observer": Last week, Apple released the iPhone 7. Or, because of the company’s Twitter account’s unexpectedly leaked promotional video, Cooke had to swear that it was a well-known waterproof feature. The iPhone 7's noteworthy upgrade is the black color scheme, waterproofing, and the elimination of the headphone jack. In addition, there are no more stunning places.

(The Conversation: Apple loses in the innovation contest and can no longer attract users)

The Conversation: Apple not only lacks hardware innovation, but also software and online services. This may indicate the company's final decline.

(Dezeen: Apple innovation Jiang Lang only)

Dezeen: Did Apple do it? The readers were dissatisfied with the recent product launch of the technology giant and felt that the company was no longer in the past.

(Forbes: Apple's core problem is that it can no longer be innovative)

Forbes: The beautiful sales data of previous years have obscured the increasingly obvious problem of Cupertino (where Apple's headquarters is located): Apple has just finished.

(CNBC: Experts say that Apple lacks innovation and plagiarism)

CNBC: Apple can no longer bring about innovation that changes the world. The iPhone was a product nine years ago, and since then it has been relying on screen size and shell replacement to fool users. On the other hand, Apple began to imitate Netfles to open up new revenues.

Although the high level of customer experience and product ecology can offset the deficiencies in innovation, it is not enough to satisfy existing consumers. Perhaps the most convincing evidence of Apple's decline is that Apple lost to other companies in its own competition. JD Power's 2017 satisfaction survey on the US market for tablet computers shows that consumers are more satisfied with the Microsoft Surface than with the iPad.

Tesla: Broad Dreams Need Reality Paying

At the same time, Tesla is undergoing amazing innovations that have changed our society in many industries. And all of this is centered on future-oriented clean energy and better design. Musk's company manufactures automobiles, energy storage systems, and solar roofs, and the future does not seem to stop there. Almost every few months, the tech madman and star entrepreneur will bring a major new R&D report. Tesla values ​​the idea of ​​innovation—though not all is feasible—and only part of it can already attract investors to snap up the stock.

Musk’s company is also growing at an alarming rate, but it is very unstable, and stock prices often swing between soaring and falling. When Google searches for "Tesla losing money", you get the following results:

(Why did investors still like Musk when Tesla lost money?)

Forbes spoke of the fact that Tesla was losing money but his chief executive was very popular.

(Why can a loss of Tes can surpass Ford?)

CNBC: In the eyes of Wall Street, Tesla and Ford are not the same companies. The former represents the future of automobiles. Tesla wants to become Apple in the automotive industry.

(Mask: Tesla is not a loss business)

MarketWatch: Even ordinary investors can distinguish between profitable and unprofitable companies, and Tesla clearly belongs to the latter.

(Reuters: Tesla burns money and puts $4,000 in each car)

Reuters: Tesla lost more than $4,000 per model S. In the last quarter of the lavish luxury car, it burned $359 million.

However, there are also disputes over whether Tesla is losing money to sell cars:

If Tesla is losing money, why is it still so high? A few days ago, Musk came forward to respond to the question "Tesla was overvalued," saying that its value is not only from cash flow, but also benefited from the innovation consumers see in their products.

In other words, what consumers see is the future of Tesla. People believe it will maintain its value and grow further. However, future bets will not help Tesla to achieve stability at this stage.

Brain hole opened: Apple married Tesla

Apple apparently has realized that it is getting worse. Last year, Samsung's Note 7 failed to make Apple ease slightly, but good luck will not continue. The South Korean giants recovered various damaged reputations through various efforts and opened the new year’s top-level smart phone duels with the Galaxy S8. In the face of a deadly rival, Apple could no longer be as calm as it used to be, and had to come up with all sorts of "latest" technology.

If Apple bought Tesla, Apple could get the kind of talent they wanted and re-establish the role of technology leader.

Tesla and Musk understand that the future needs a diverse product line. Similarly, Apple also urgently needs to break the limitations of its own mobile phones and computer products.

Strong and strong alliances allow both parties to take what they need. The last question: Why did Muskeda serve as the helm of the new technology giant? Because Tim Cook is a prudent and strategic asset manager, he is good at achieving steady growth while maintaining the status quo. He is not a leader in innovation-oriented companies. Given Musk's madman personality, perhaps the only thing that allowed him to accept the offer was Cook's role as the top leader of the initiative.

If Apple's board of directors really made this decision and allowed Cook to free up his CEO position, Apple's acquisition of Tesla might not be a success. This is an interesting idea that will benefit both companies. Open the brain hole anyway, wait and see or forget. (Sun Wenwen)

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