Hisense Laser TV's double-digit OLED growth in March

Under the surging market pattern of the TV market, who is the flagship product of the ultra-large screen era in laser televisions and OLED TVs, who can represent the next generation of display technology? The recent market performance has made a very strong trend judgment. According to statistics from China Yikang, in the first three weeks of March this year, the sales volume and sales growth of Hisense laser TVs were respectively 850% and 744.9%, which were 14.9 times and 13.7 times that of OLED sales and sales, respectively. Hisense laser TV has clearly ushered in a more optimistic market outlook, and the tone of TV's change may become an unchangeable fact this year.

At present, the laser and OLED technology will be the mainstream of the next generation of display technology and have become a hot topic in the color TV market. According to Dr. Luo Zhongsheng of Nanosys, it is found that OLEDs and LED LCD TVs have great differences in their service life. OLEDs only have about 1/3 of the life of LCD TVs. This is because OLED TVs and LCD TVs use different materials. The lifetime of OLED blue light is about 10,000 hours, and the lifetime of LED blue light is at least 30,000 to 50,000 hours, which results in a huge difference in the service life of the two products.

Dr. Luo Zhongsheng proposed that because OLEDs are high-molecular organic materials, the energy of blue photons is high, which can easily cause the decay of materials, and the short life of blue light becomes a short board that cannot be avoided; and LED TVs are inorganic materials, which are inherently inferior. OLEDs have a much longer life.
In contrast, Hisense insisted on the technology of laser TV. After 10 years of technology research and development, the TV host can project 88-120 inches in an ultra-short distance, and in 2016 it will increase the resolution to 4K. This year, it will lead the laser. TV technology has entered the 4K era in an all-round way, creating an absolute home market in the large-screen TV market of more than 80 inches. More importantly, laser televisions have enormous cost and price advantages. The price of 100-inch products is only one-tenth that of LCD TVs with the same size foreign brands. The price of 88-inch products is only one-half of that of similar size LCD TVs. One-third, more market penetration. Judging from the current market performance, Hisense Laser TV will lead the high-end large-screen TVs to go beyond the “winter” of the home appliance industry and start a comprehensive popularization model.

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