LED lighting industry: Is the channel king or content king?

Whether the channel is king or the content is king is a topic that every industry and every industry must argue. Of course, if both are prepared, there will be no such scenes that there is no result in this kind of competition. However, many companies often have more than enough strength and limited ability, making it difficult to complete both channels and content. In the LED industry, this problem is also faced. Many LED entrepreneurs are stunned by whether the channel is king or content is king.

Philip Kotler, the American marketing authority, once defined the marketing channel. Simply put, the marketing channel is the specific channel or path for the transfer of goods and services from producer to consumer. We can think that the essence of channel is king is marketing. How to make consumers purchase your products will be the focus of marketing channels.

Observing the market, we can find that in the short term, channels can play a key or even decisive role in the development of enterprises. Especially in this era of developed Internet, e-commerce has risen rapidly, and network sales channels have greatly promoted the development of LED enterprises. Therefore, many LED companies in the market pursue the channel as the king's purpose.

Putting all the emphasis on marketing channels can only make the company develop rapidly in the short term. However, whether LED companies can develop rapidly is based on whether the quality of their products is excellent and services are perfect. Marketing is just a way for companies to sell their products to consumers. The final evaluation of consumers is based on the product itself. The LED brands that are ultimately favored by consumers in the market are almost always stabilizing market share with high-quality products and perfect services, instead of emphasizing effective channel models to help enterprises achieve long-term stable development.

Power Cord

A power cord, line cord, or mains cable is an electrical cable that temporarily connects an appliance to the mains electricity supply via a wall socket or extension cord. The terms are generally used for cables using a power plug to connect to a single-phase alternating current power source at the local line voltage-(generally 100 to 240 volts, depending on the location). The terms power cable, mains lead, flex or kettle lead are also used. A lamp cord (also known as a zip cord) is a light-weight, ungrounded, single-insulated two-wire cord used for small loads such as a table or floor lamp.

Power Cord,Home Appliance Power Cord,Power Cable Cord

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