On January 11th, the “2016 Detroit Auto Show†quietly opened, and it was quieter than the just-concluded “2016 US Consumer Electronics Show (CES)â€.
“A century ago, Henry Ford might not have imagined that a car would one day be defined as a consumer electronics product. But now, everything at CES tells us that this is a true fact.†On the eve of the opening of the 2016 CES conference, The commentary of USA Today shows the general trend of the current auto industry to embrace the Internet.
A set of data can show how much car companies pay attention to this year's CES show. There are more than 460 manufacturers in the automotive-related fields, including traditional car manufacturers, Internet companies, chip companies, and parts companies in the industrial chain. The products and technologies brought by these manufacturers occupy 25% of the 2016 CES seats. The CES show turned into a car show.
There are two reasons for car companies to actively participate in the CES exhibition: First, the IT giants such as Google and Apple in the past two years have been active in the automotive field, and they have a lot of enthusiasm, which is very exciting for traditional car companies. Second, the Internet and cars. Increasing integration, emerging consumer groups are obsessed with network electronic products, bringing new business opportunities to automotive + technology, and car companies are not willing to give this opportunity to Internet companies.
As a result, the CES exhibition has become the main battlefield between the car companies and the Internet companies. The two sides are all around the three areas of autonomous driving, the Internet of Things and electric vehicles, trying to control the right of the future car.
Autopilot becomes the main stadium
This is the most eye-catching of car companies at the CES show. In addition to the number of exhibitors in the past years, mainstream multinational auto companies such as BMW, Audi, Mercedes-Benz, Ford and Volkswagen have planned a heavyweight conference at this year's CES show to showcase the future technology to the Internet company in the concept car. Shouting."
Autopilot is the most frequently used word at this year's CES show. In fact, since Google announced that it was unmanned and tried to commercialize it, autonomous driving became the main venue for traditional car companies and technology giants. Almost overnight, luxury car companies represented by BMW and Volvo took the lead in standardizing automatic parking and automatic warnings on production models. Because compared with ordinary car brands, the luxury car brand's premium ability and technical reserve capacity make it believe that its potential customers have the strength to take the lead in technology to change the car.
However, the highlight of this CES show is that ordinary car brands represented by Volkswagen, Ford and Toyota have also announced that they will increase their investment in autonomous driving technology.
Ford said it will triple its current Fusion Hybrid Autopilot test fleet to become the largest automaker with the most fully automated vehicles. At the same time, Ford will also adopt the latest generation of sensor technology to further accelerate its autonomous vehicle development plan.
Toyota started with the map, claiming that it will reduce the accuracy of its map to 5 cm to fully surpass Google Maps. The basis for the use of self-driving cars is to have accurate maps. Google Maps was once recognized as the most accurate, so some car companies want to cooperate with them. However, Toyota obviously wants to “shoulders†and keep the key technologies of autonomous driving in their hands.
Toyota believes that compared with technology companies such as Google, one of the advantages of traditional car companies is that they can quickly apply basic research to their products. The annual sales of tens of millions of cars worldwide are the transformation of their off-the-shelf technology, and Google does not. Hardware condition.
The advantage of the car enterprise in hardware makes it possible to realize the path of autonomous driving technology and the technology companies such as Google. The former prefers "semi-automatic driving", does not give the driving rights to the sensors and software, and can switch to the manual driving mode at any time; the latter completely abandons the steering wheel, brakes and throttle, and runs the car with various sensors and software.
This determines that the car company is a gradual process on the road of mass production of autonomous driving technology. By gradually mass-producing the latest smart technologies, they are making more and more voices in the field of automatic driving, and they have overshadowed technology companies from the right to speak. This CES show is the best example.
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