2013 home appliances industry development five major points of view

In May last year, the State Council executive meeting decided to arrange financial subsidies of 26.5 billion yuan to promote air-conditioners, flat-panel TVs, refrigerators, washing machines, and water heaters that meet energy-saving standards. The promotion period is tentatively set to resign and meet the new year. Various industry organizations are also describing 2013. Home appliance market blueprint. The past 2012 has had a far-reaching impact on the development of the new year. This newspaper has taken stock of the five major annual news events in 2012 and analyzed its profound impact on the entire industry in the future.

26.5 Billion Energy Saving Subsidy Landing 2013 Energy Efficiency Competition Will Be More Intense
Last May, the State Council executive meeting decided to arrange financial subsidies of 26.5 billion yuan to promote air-conditioning, flat-panel televisions, refrigerators, washing machines, and water heaters that meet energy-saving standards. The promotion period is tentatively set for one year.

Unlike the previous energy-saving projects, the subsidy policy covers a wide range of energy-saving subsidies, including color TV sets, refrigerators, air conditioners, washing machines, small appliances, communications, digital computers, etc. In 2011, sales of domestic appliances reached 1.2 trillion yuan. Yuan, which accounts for approximately 6%-7% of total retail sales of consumer goods in China, includes sales of TVs, air conditioners, refrigerators, washing machines, and electric water heaters as much as 500 billion yuan. The home appliances energy-saving subsidies of 26.5 billion yuan will drive the market of 500 billion yuan.

In 2012, the introduction of energy-saving subsidies laid a good foundation for the promotion of energy-saving products in the entire industry. In mid-2012, many companies stopped production of high-energy-consuming products, and some electric water heater manufacturers transformed solar energy water heaters and other energy-saving products. Such adjustment of industrial structure will affect the future development of enterprises and industries. In 2013, this trend continued, and major companies expressed their intention to continue the strategy for 2012 and increase the promotion of energy-saving products.

The policy of going to the countryside was boycotted.

According to the State Council's implementation plan for home appliances to the countryside, the November 2012 home appliances to rural areas policy will all expire. As of the end of June 2011, the National Home Appliances trade-in policy has boosted consumption of home appliances by more than two hundred billion yuan. It can be seen that the policy of home appliances to the countryside contributes very much to the promotion of home appliances in the market. The policy of home appliances to the countryside played a positive role in the sales of some regional old brands and new generation brands. Omar successfully landed on the capital market with the aid of the countryside.

However, there are two aspects of the policy. Major home appliance companies have stated that the policy of home appliances to the countryside has disrupted the pace of production and sales of enterprises, and the market has returned to the planned economy. At the end of last year, rumors alleged that a new round of subsidy policies might be introduced in 2013. When the news came out, household appliance manufacturers expressed their resistance. Many companies also stated that they would like to go to the household appliances associations and expressed great dissatisfaction with the introduction of the policies.

According to the analysis, as the home appliance industry with the highest degree of marketization in China, it does not need too much policy intervention, and the first round of policies to promote domestic demand such as home appliances to the countryside and trade-in replacements has overdrawn the room for growth of the home appliance industry in the next few years. In 2012, the attitude of appliance giants will also affect the formulation of a new round of subsidy policies in 2013. It is expected that the policies will not be smoothly introduced.

E-Commerce War Deepens into People's Heart 2013 Accelerates Development of New Sales Model
In 2012, it is undoubtedly a crucial year for the development of the e-commerce industry. In August 2012, an e-commerce decisive battle initiated by Jingdong Mall CEO Liu Qiangdong took the lead and Suning's e-commerce and Dangdang quickly followed suit.

Many domestic companies have changed their attitudes towards e-commerce from cold to hot. The relevant person in charge of U.S. said that e-commerce promotions have really boosted the sales of home appliances. It seems that e-commerce has become an important sales channel. Will pay close attention to e-commerce development. Changhong also believes that e-commerce is no longer a hype, not only creating a crowd effect, but also stimulating impulse consumption.

The e-commerce war in 2012 is a foreshadowing. In the new year, under the overweight of major companies, e-commerce will go hand in hand with stores and specialty stores.

Japanese-funded Enterprises Lost in 2013 and Chinese and Korean Enterprises Play Leading Role

In 2012, these Japanese manufacturing giants such as Sony and Panasonic could be described as disaster years. Sharp suffered a huge loss once in a century, and Matsushita’s loss also hit a new high in Japan. Sony has lost money for four consecutive years.

In the “Eleventh” Golden Week of 2012, due to the impact of the Diaoyu Islands incident, the sales volume of Japanese capital fell sharply, resulting in black and white market share lagging behind that of South Korean companies and local Chinese companies.

In this context, Skyworth, TCL and other companies have shouted out to seize the market share left by the Japanese withdrawal and occupy the high-end market slogans.

According to the analysis, the plight of Japan-owned home appliance giants such as Sony and Panasonic is a true portrayal of Japanese electronics companies. It has become an indisputable fact that Japanese electronics companies have gradually shrunk in China. Under the exertion of local Chinese companies, the future market will become a major force for Chinese and Korean companies.

999 yuan drum washing machine availability 2013 white power price war frequency

At the end of 2012, “price butcher” Galanz launched a 999 yuan drum washing machine in the industry. And that the Chinese market, high drum washing machine prices, 999 yuan certainly not a loss.

At that time, Galanz spearheaded the high-priced drum washing machine products with more than RMB 3,000. Many companies were secretly responding to Galanz to call it hype, and 999 yuan was definitely a loss-making business.

Nevertheless, since such low-priced products appear in the industry, it will produce a "catfish effect" that will prompt competitors to follow suit. It is expected that the price of white electricity will rise in the market in 2013.