With the rapid development of the LED industry, the competition in the industry has become increasingly fierce. Zhou Lihong, general manager of Mulinsen Marketing Center, believes that the current LED packaging industry has entered the era of capital and scale, and it is imperative to increase industrial concentration.
According to Lin Jiliang, executive general manager of Mulinsen, the company basically reached an important stage in the long-term layout in 2012-2015. The country has achieved outstanding results in terms of brand awareness, channel visibility, product richness and quality reputation; foreign markets have also achieved construction in the Americas, Southeast Asia, India, Middle East, Central Asia and Africa markets.
On the other hand, the company has also been active in expansion. On October 13, the company disclosed a plan to increase the number of non-public offerings of A3 shares of no more than 83.5 million shares, raising funds of no more than 2.316 billion yuan, for Xiaolan SMDLED package expansion project, Ji'an SMDLED package first phase construction project, Xinyu LED application lighting construction project. On November 7, the company announced that it intends to participate in the bidding for some of the lighting business assets of OSRAM Licht AG (Osram), and authorized Sun Qinghuan to represent the company to discuss the acquisition and sign the relevant documents.
“Our industry has entered the integration period, and more and more needs to be developed in a large scale. The high degree of dispersion has brought about the weakening of the competitiveness of enterprises. By improving their scale or concentration, they can accelerate industrial progress and lead the healthy development of the industry. Because the technology is still catching up with international brands, patents are still blocked. We can occupy a certain market share in quantity and price, and save power for future development and progress." Zhou Lihong said.
According to statistics, Mulinsen ranked 9th among the top 10 LED companies in the world in 2014, ranked 3rd in the domestic packaging company's revenue ranking, and ranked 2nd in the 2014 Lighting Top 100 list.
Zhou Lihong pointed out: "Although 2015 is a test for the industry, the demand for global LED lighting products continues to grow. With the deepening of the Belt and Road, coupled with the depreciation of the renminbi, the manufacturing share of products will still return to the domestic market. A big premise is enough to digest and give play to our scale advantage. With the policy regulation and natural elimination rules, and even a reshuffle brought about by the economic downturn, the share of the industry is squeezed out, giving the expansion of the big factory. Increased rationality."
On November 26th, Mulinsen’s application for admission to the CSRC was accepted, which means that the company is taking a step forward on the road of scale expansion.
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