Can such a beautiful "girl" not marry?

Looking at several major exhibitions in the lighting industry in recent years, all kinds of smart LED lighting products occupy almost all lighting companies' booths. Discussions on whether smart lighting can enter the market are also heating up.

However, the best-selling products in the market are not the best high-tech smart lighting products with the highest performance and highest technology content, but some ordinary products that are of good quality and even look familiar to you.

So why do smart lighting products come up? Personal analysis has the following reasons:

1. The demand for intelligent lighting in the lighting market has not yet formed

The current best-selling LED lighting products include light bulbs, T8 lamps, T5 integrated brackets, ceiling lamps, downlights, etc. They seem to have no technical content, but they can be rapidly updated in terms of function or specifications, and therefore market acceptance is very high. high. A brand-new market must consider whether consumers' cognition can keep up during the cultivation period. Leading ahead is not necessarily a good thing. Any new product in the new sense will face the cruel test of time and market.

2. Ordinary consumers have the sense of instinct to avoid risks

Consumers have used the old products purchased in the past to create a fixed set of thinking and even habits and emotions. They also worry that they have purchased smart lighting products and become “white mice”. Once they have problems, they can only find the original factory to solve them, and their versatility is not strong. Himself bring uncertain losses and risks.

3, enterprises are "self-righteous"

Their own children are the most beautiful, and many companies, especially product planning and R&D personnel, believe that the smart lighting products they developed are epoch-making, technologically advanced, and powerful. As a result, after the interview, consumers are found not to buy. The reason for this phenomenon is that the market research in the early stage of development did not capture the real needs of consumers. The development of products is always new and old, and it only pursues "innovation" without considering the wishes of consumers.

4, non-"rigid demand"

The current smart lighting products are not necessary for daily life. It is only a product that enhances the quality of life and even increases the “sexy” life of the product. This “elastic demand” cannot naturally bring about high sales. If you can integrate into the consumer's daily life like a smart phone, you may get real popularity.

How to develop LED smart lighting products in the future?

Personally think that intelligent lighting is indeed an inevitable direction of development in the future, but in the current initial stage, marketing can not be carried out in accordance with the traditional lighting model, drastic distribution promotion is likely to become the market "martyrs".

To carry out in-depth and effective promotion for a specific consumer group, to conduct experiments with points, for example, Philips's Hue smart light bulb was first introduced in Apple's specialty store. As a world-class lighting company, it knows well that the first customers' positioning is: Courage to accept new things, like high-tech, insensitive to price, control experience requires more than the actual lighting function of the crowd. At the same time, it requires repeated certification for stability and reliability in product design, increasing publicity to reduce consumers' concerns about buying risk. The core of smart lighting products is smart sensing and on-demand lighting. Only the functional changes of the dimming and discoloration are the smart lighting, and the complex operation is by no means the smart lighting. The “people-oriented” is the core. (Text / History Ford Optoelectronics Cai Ming)