Shanxi: The crystal lamp market broke out in 2007

Ten years ago, the Shanxi lighting market, less than 10 merchants operating crystal lamps, the continuous expansion of new markets in 2006, coupled with the rational planning and smooth upgrade of lighting stores, many businesses have begun to grab the crystal lamp this lucrative "fertilizer Meat, so that almost 80% of merchants have sold crystal lamps. The improvement of the family decoration grade, the market demand for household crystal lamp products has grown tremendously this year. At the same time as the store decoration upgrades, there will also be several luxurious crystal lamps, whether modern or traditional. They all hope to make a profit on this profitable product.

According to professional analysis, with the continuous improvement of different crystal color combinations and manufacturing processes in 2007, it will be a year of comprehensive explosion of the home crystal lamp market. In Taiyuan, Crystal Palace began operating crystal lamps as early as 1997. Now it ranks first in the crystal market in Shanxi with the advantages of three stores. The Seiko lighting, gold lighting and Yellow River lighting, which are closely followed, hope to have a market in the crystal lamp market. In terms of brand, Kaiyuan, Xinwenxing, Jinda, Weishahua, Jushang and Dafeng are also testing the water in the form of monopoly, but more are scattered operations, and Huayi is also planning to Shanxi opened the country's largest crystal lamp store. What kind of drama is there in the crystal market in Shanxi? Who are they in the market? Let us evaluate the merchants and consumers!

Traditional VS modern

Is it the best selling of modern crystal lamps or the sales of traditional crystal lamps? Which type of product is more profitable? Which products are more concerned about the dealers in the market?

According to Liu Zhengxiao, the manager of Huangjia Lighting, modern crystal lamps and traditional crystal lamps are designed for different types of consumer groups. The choice of modern crystal lamps is generally partial decoration, and the family area is relatively large; while the villa-style or duplex buildings are chosen by customers. Most of the traditional crystal lamps. Among them, an important reason for choosing modern minimalist crystal lamps is that the current simple style of home decoration in Shanxi is popular. In his store, he entered a number of home-style modern crystal lamps for retail customers (the brand has Ou Lang, etc.), and one of the crystal chandeliers was priced at 550 yuan. A customer immediately took it away on the spot.

There are indications that modern crystal lamps are constantly threatening the retail market of traditional crystal lamps. The traditional crystal lamp market represented by Zhenxiong, Xingchen, Xinwenxing and Dongfang is constantly being promoted by Weishahua and Qiqi. Modern crystal lamp brands such as Aihua are encroaching. The decline of the traditional crystal lamp market has brought tremendous pressure on many stores that operate traditional crystal lamps. On the other hand, with the increasing popularity of “Luandu Ancient Town”, when Shanxi consumers buy expensive crystal lamps, they will also give priority to “manufacturing in ancient towns”.

Monopoly VS retail

Miao Nai, general manager of Haitian Lighting, said that as early as three or four years ago, most merchants believed that the crystal lamp did not need to operate in the form of a store. On the one hand, because the storefront of the crystal lamp was required to have a large inventory capacity, the dealer could not bear it; On the one hand, consumers are not very aware of the crystal lamp brand, and generally only care about the style and price. Nowadays, is the crystal lamp in a monopoly form or a loose sales? Which crystal lamp is more suitable for a specialty store?

When the reporter saw the general manager Wang Yongsheng in the newly renovated Sanyi personalized lighting store, he was planning to plan a large area of ​​the crystal lamp area, but he was not willing to specialize in a brand. He admits that the crystal lamp used in the home is about 800mm in diameter, and the retail price is generally around 2,000 yuan / baht. Most families can accept it, but in the crystal lamp store, this price is absolutely difficult to find. At present, there are not many crystal lamp brands in the industry that have a wide reputation in the terminal market. The market capacity is so large. It is impossible for everyone to grab a brand. The average consumer or designer only pays more attention to the style and price. The crystal lamp has to be a big fan of the monopoly mode and it has to be brewed for a few more years.


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