The annual "Double 11" feast has just ended, and there is good news from the home appliance giant Skyworth Group. On the day of "Double 11", Skyworth & Coocaa achieved network-wide sales of over 100 million yuan in just 4 minutes, ranking first in the industry with a year-on-year increase of 82%. This is another comprehensive demonstration of Skyworth's technological innovation and comprehensive strength in the field of smart home appliances.
If 2017 was the year that Skyworth actively explored and accumulated strength in productized intelligence, then 2018 was the year that Skyworth broke out in the field of intelligence. At the beginning of September 2018, the Berlin International Consumer Electronics Fair (IFA), one of the three largest consumer electronics exhibitions in the world, kicked off, and major domestic and foreign manufacturers competed for each other. Among them, AI became a major focus. Skyworth Group brought a series of new TV and smart home products to the 2018 IFA, and announced that its AI brand strategy has been upgraded again. At the same time, it officially released the new overseas brand METZ blue. This marks that AI has become a new engine for Skyworth Group's innovation and development.
Early investment, early layout
Artificial intelligence (AI) is not only an advanced technology, but also a new way of life. Its tentacles have extended to all fields of people's work and life. Skyworth, which redefines intelligent life with AI, applies artificial intelligence technologies and systems such as voice recognition, face recognition, intelligent information processing, and information retrieval as the core to smart home appliances, smart boxes, smart audio, mobile smart control products, etc. In the terminal ecosystem, relying on AI technology to bring consumers a new high-end quality life experience.
As the saying goes, freezing three feet is not a day's cold. The reason why Skyworth Group can lead a position in AI today stems from its forward-looking strategic vision, early investment and early deployment.
At the China Home Appliances and Consumer Electronics Expo held in March 2017, Skyworth Group released a smart new ecological strategy with the theme of "AI Symbiosis and Smart Fusion", and comprehensively demonstrated its new layout and new achievements in intelligence . In the exhibition area of ​​more than 100 square meters, Skyworth Group displayed nearly 100 products of all categories including smart home appliances and smart refrigerators, creating a rich smart life scene. People can experience the changes brought about by AI in scenarios such as smart living rooms, smart kitchens, smart bedrooms, and smart spaces.
Looking back at the development history of AI for more than 60 years, it is now the third wave of AI. The reason why people have high hopes for this AI wave is that the right time, place and conditions can make AI truly implement, improve productivity, and at the same time make people's smart life a qualitative leap. Skyworth Group seized this opportunity and found a breakthrough in the field of consumer products where AI was the first to take off.
Since 2017, Skyworth Group has clarified that AI is the development direction, with computer vision, deep learning, natural language interaction, etc. as key breakthroughs in AI research directions. strength of support.
The rise of AI has opened a new door for Skyworth Group. Based on the business of white goods such as smart TVs, refrigerators, washing machines, etc., Skyworth Group actively adjusted its business structure and strategic layout. Relying on AI, it began to explore new fields such as advertising machines, lighting, and security, and Phased results have been achieved, projects such as light passenger laundry, smart fingerprint locks and smart communities have been implemented one by one, creating a new business model and expanding the market space.
At present, Skyworth Group is actively exploring the maturity, project feasibility and industrial upgrading expectations of artificial intelligence-related technologies. On the basis of independent research and development, Skyworth Group has also established extensive strategic partnerships with well-known investment institutions and innovative companies in the AI ​​field, and has also incubated a number of AI industry projects within the group. As an important starting point for Skyworth Group's business transformation and upgrading, AI is an effective catalyst that will push Skyworth Group into the fast lane of development.
Technology + Ecology
AI is a touchstone. It tests the foresight of corporate strategy, the ability of technological innovation and the execution of application implementation. After making it clear that AI is the future business development direction, Skyworth Group continues to increase investment in technology and research and development, not only introducing AI technology into the research and development of existing products, but also establishing the "Skyworth Intelligent System Technology Research Institute" to introduce and integrate Global intelligent system technology to maintain technological leadership.
Forge ahead without forgetting the original intention. For Skyworth, technology-driven is not a slogan, but must be implemented in practical actions. The company's executives attach great importance to technological innovation. After years of accumulation, Skyworth has now become the color TV company that attaches the most importance to image quality chips in the industry. After spending millions of dollars to build the "chameleon" AI picture quality chip and OLED screen, Skyworth has the world's top high picture quality capability, thus leading the entire industry in the core indicator of picture quality. In addition, Skyworth has also launched two key technologies of 3D panoramic sound and full-time AI, leading the color TV industry to return to the technology-driven nature, and at the same time making Skyworth stand at the commanding heights of technology and market.
"Technology + ecology" is a magic weapon for Skyworth Group to make rapid progress in AI. While basing itself on independent innovation, Skyworth Group also has strategic cooperation with Baidu to introduce Baidu's face recognition, image recognition, big data and other new technologies into Skyworth's Coocaa system to speed up its deployment in smart products and other fields.
In March 2018, Baidu strategically invested in Coocaa, the Internet TV operation brand of Skyworth. Baidu AI operating system DuerOS will be fully integrated with Coocaa system. The two parties will also carry out a series of in-depth cooperation in the field of AI to jointly provide consumers with smart home entry-level products and services.
Today, the cooperation between Innovation Group and Baidu is progressing smoothly. At the technical level, Baidu's conversational AI operating system DuerOS is fully integrated with the Cooca system. Baidu's cutting-edge technologies such as face recognition and image recognition have been integrated into the Cooca system. The technical cooperation between the two parties will be extended to many areas of smart homes. In terms of products, Skyworth Group will release the Q5, Q6 and Q7 series of super AI TVs jointly developed by the two parties and equipped with CoocaaOS and DuerOS dual engines. At the same time, smart TVs equipped with the Cooca system, such as Skyworth and Coocaa, will also be gradually upgraded to dual-smart engines this year. The two parties also plan to jointly launch a smart home control terminal to seize a new entrance to the smart home.
In Skyworth Group, AI will form a situation where a hundred flowers bloom. In addition to the above-mentioned independent research and development and joint innovation with partners, STRONG, a European subsidiary of Skyworth Digital, has also achieved full coverage in the four major product areas of smart boxes, broadband access, smart projection, and smart TV. Its latest products are in 2018. It was highly sought after after its debut at the IFA exhibition.
A new life for AI interaction
Skyworth Group took advantage of the launch of the new brand METZ blue to upgrade its original AI strategy. METZ blue defines "AI TV" as the future strategy of the Skyworth brand, that is, by focusing on artificial intelligence, creating a smart home system and realizing the interconnection of home appliances. Skyworth mainly uses smart TVs, supplemented by robots and smartphones, to achieve a perfect experience of seamless switching between multiple screens of interaction and services.
AI is not a cold technology, but can achieve warm communication, interaction and experience. METZ blue has achieved comprehensive intelligence not only in content, but also in product appearance, image quality, sound quality, and systems. The METZ blue product line covers OLED for extreme audio and video, ecologically rich Android TV and lightweight smart TV, pushing smart TV to a new level. Therefore, a variety of Skyworth TVs won the "AI Interactive Innovation Gold Award" issued by the 2018 IFA.
Drive product upgrades with AI technology innovation, and continuously improve application experience with product upgrades. Skyworth's AI strategy has achieved a virtuous circle and established a good image of innovation and hard work in the industry. From CES in the United States to AWE in Shanghai, and then to IFA in Germany, Skyworth Group has frequently appeared at the top international consumer electronics exhibitions in recent years, demonstrating the ability and charm of China's intelligent manufacturing, as well as its own technical capabilities and business strength. With the new "AI TV" strategy as the accelerator, Skyworth Group will continue to deepen the technological innovation led by AI, and promote the comprehensive layout of smart home and the internationalization process of the group.
Today, Skyworth's smart home system has begun to take shape, spanning multiple industries such as security, ice washing, air conditioning, lighting, TV, mobile phones, kitchen appliances, digital set-top boxes, smart door locks, and conference systems. This is a solid step taken by Skyworth in the intelligent transformation of the whole industry. Taking AI as an opportunity, Skyworth Group is stepping up the implementation of intelligent, refined and international strategic layout, sprinting towards the marketing target of 100 billion yuan, and practicing the digital transformation and upgrading of the enterprise.
On November 17-18, Skyworth will appear in the "2018 China Intelligent Industry Summit Forum (CIIS)" hosted by the Chinese Society of Artificial Intelligence with a brand-new AI look, showcasing advanced intelligent technologies and leading future intelligent life.
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