Near the end of the year, the mobile communication industry and the household appliance industry received a big message: At the China Mobile Global Partnership Conference on November 24, China Mobile CMCC officially launched its own brand of 4K smart TVs following the launch of its own-brand mobile phones. The T1 series of products released this time have three models, namely 43/49/55 three sizes, covering the mainstream models of the current 4K smart TV market.
What does China Mobile enter the television industry?
This means that China Mobile will formally deploy the smart home market and become the first operator to launch a branded healthy 4K TV. Under the current development trend of triple play, China Mobile has become the first operator to enter the smart TV industry, which has a crucial boosting role in its efforts to seize the smart home market and accelerate the deployment of smart homes.
Some industry insiders joked that the operator did television and China Mobile became the first to eat crabs. China Mobile will become the operator of ZUI who understands the mobile and telecommunication brands in the TV and TV industry.
Why did China Mobile launch TV?
Many people will wonder why China Mobile launched TV. In this era of big data, data shows everything.
Up to now, the total number of users of China Mobile has reached 880 million. What is the concept of 880 million? As of the end of 2016, the total population of mainland China is about 1,382.27 million. In other words, China Mobile’s market share has reached 64%, and more than 6 individuals use the business of China Mobile for every 10 people.
Another important data is also closely related to Internet TV: At present, China’s domestic broadband business is still led by China Telecom. The number of its fixed-line broadband subscribers has reached 128 million (92% of which are occupied by broadband users of optical fiber broadband). While the number of users with 100Mbps and above has reached 37%, the number of users of China Mobile has seen an explosive growth. At present, the number of broadband users has reached 93.004 million, which has already surpassed Unicom (769.21 million) to become the second.
In addition, China Mobile has also deployed NB-IoT (narrow-band Internet of Things) at an additional level. The number of IoT connections of the Group has exceeded 200 million, and in 2018, the number of IoT connections will increase by 120 million, and the total number of connections will exceed 320 million.
The above data fully shows that China Mobile has a huge potential group of Internet smart TVs to be tapped. Another point is
With the rise of smart TVs, from cities to rural areas, from personal needs to family needs, China's smart TV population continues to grow. According to statistics, the number of smart TVs in China reached 112 million in 2015, and the number of smart TVs in China reached 146 million in 2016. It is expected that the number of smart TVs in China will exceed 200 million in 2018. The huge market share provides China Mobile with room for future development.
The China Mobile entered the television industry and adopted a high-ranking strategy, skipping 2K products and launching 4K and wide-view TVs.
This is because from 2017, mobile phone products have entered the era of full screen. For television products, 4K has also become standard. Data from JD.com shows that 70% of JD.com’s self-operated TV TOP10 best-selling products are 4K TVs; of JD.com’s own 4K TV TOP10 best-selling products, 60% are wide-viewing (viewing angle 178°) TVs. 4K, wide viewing angle has gradually become the mainstream configuration for consumers to buy.
What are the advantages of China Mobile's TV?
In addition, in China Mobile’s view, a major advantage not possessed by other TV brands is channel advantage. China Mobile’s channel is relatively simple and flat, which means that at the same product cost, China Mobile’s product price is better. , More cost-effective.
Moreover, China Mobile found in the investigation that provincial mobile business offices, innovative buildings, and various internal and external exhibitions and other scenarios all had demands for remote large-screen control functions for televisions.
In addition, mobile phones are the most sticky intelligent hardware for daily use, and users have the need to project a mobile phone screen at home into a large screen at home, as well as the need for remote control of home televisions through mobile phones. Through the DLNA can achieve the same screen playback; through the mobile phone support infrared function can be achieved for the TV remote control operation.
Therefore, China Mobile, which is known for its mobile communications operations, has entered the television industry as an inevitable result.
How about China Mobile TV products?
After finishing the background, everyone must be very curious about the appearance and performance of the TV launched by China Mobile. Aiken's home network received the most important one of the three dimensions: China Mobile CMCC 4K smart TV T1X55 for evaluation.
Part One: Unpacking
Due to the fact that it has not been officially launched shortly after its release, the package of this China Mobile CMCC 4K smart TV T1X55 is very simple and without any design. In addition to the host's accident in the packaging, there is a remote controller, two left and right feet and screw accessories.
From the perspective of the appearance of the remote control, it is still the appearance of a traditional television, and it is a design that is obtained immediately.
From the outside, the mainframe design of China Mobile CMCC 4K smart TV T1X55 is the same as most TV brands. In the bottom middle part of the frame, there is the nameplate of China Mobile China Mobile. Although an economical plastic material was used for the supporting foot material, a similar drawing process was applied to the outer frame to improve the appearance of the product.
From the perspective of product thickness, for the cost performance of the main product, this China Mobile CMCC 4K smart TV T1X55 does not follow the mainstream of the industry, "more and more thin, thinner and more expensive" thinking, after all, for the pursuit of cost-effective consumers, The TV is thin, but the money spent on TV is spent.
On the right side of the right side of the main unit, the right side of the right foot is a power indicator similar to the shape of a crystal block. When it is on standby, it lights up red and turns on after the power is turned on.
On the interface, there are 2 HDMI interfaces and 2 USBs (one is 3.0 and the other is 2.0). In addition, in addition to the traditional AV audio and video interface, there is a coaxial APDIF interface for music lovers (APDIF is the English Sony/Philips Digital Interface Face, is the acronym for SONY, PHILIPS home digital audio interface, can transmit LPCM stream And surround sound compression audio signals such as Dolby Digital and DTS). As a whole, the configuration of the interface is quite rich.
From the hardware configuration point of view, China Mobile CMCC 4K smart TV T1X55 configuration has basically reached the mainstream level of the industry, to meet the daily needs of consumers.
Part II: Health Eye Care
The white paper “National Vision Health†published on June 5th, 2016 shows that among the total population over 5 years of age in China, the number of patients suffering from refractive errors was around 500 million in 2012, of which more than 90% of refractive errors were not myopia. About 450 million. Primary school myopia rate has reached as high as 46%. Without effective policy intervention, by 2020, the prevalence of myopia in the population over 5 years of age in China will increase to around 51%, and the number of patients suffering from illness will reach 700 million.
The rapid growth of myopic patients over the past few years is not related to the increasing dependence of humans on the screen. Obviously there is a relationship, but people will inevitably need to use the portable technology brought about by progress. If you cannot refuse, you will need to see how you can make better use of it. Therefore, it is necessary to prevent Blu-ray from becoming more and more burdensome on the screen, especially for children and adolescents who are developing.
About Blu-ray can be simple science. The white light we see in our daily lives is actually composed of visible light such as red, yellow and blue. The red wavelength is 600-700nm, the yellow wavelength is 500-600nm, and the blue wavelength is 400-500nm. The shorter the wavelength, the higher the energy and the stronger the penetration. So we often feel dazzling is the short wavelength, high-band blue light. It can even penetrate the cornea and the lens to reach the retina. In addition, in various LED light-emitting display devices in the daytime, white LEDs need to be turned white by blue LED+phosphor, which has become a hard-hit area for blue light. In order to make the display device "look very bright", the manufacturer lets the LED emit more blue light. Because the more blue light is emitted, the higher the color temperature is, the brighter it is, and the cold light LED is the best choice. It not only saves costs, but also looks "light."
But not all of the blue light will reach the retina, and only about an energy peak centered at 450 nm, where the blue light is harmful blue light. High-frequency blue light reaches the cornea directly, so when you stare at the screen for a long time, you will experience fatigue, dryness, and tingling. It is a signal of eye self-protection. In addition, Blu-ray will indirectly cause harm to human health. Give an example of a life scene:
When you are sleepy late and you are thinking of falling asleep, you still have to habitually pick up your mobile phone and brush your microblog and circle of friends. You will find that your sleepy intentions are diminishing, and it is even difficult to fall asleep. That's because there is a kind of cell in our retina that is very sensitive to blue light. If it comes into contact with a lot of blue light, it will be like the signal that the brain is transmitting now. In addition, blue light also inhibits the secretion of melatonin, which affects the quality of sleep. So lack of sleep, eye fatigue will also increase, but also produces a large number of various problems, which is equivalent to the indirect effects of blue light.
How to effectively prevent blue light? Probably divided into three directions, debug color temperature, adjust the backlight, replace the luminescent material. The "screen" of modern life takes up too much of our time, and anti-blue light has become a remedy. But in fact, better protection of eyes is scientific eyes and reasonable rest. But for children who cannot resist temptation, workers who need to face the screen for a long time, and hobbyists who are hobbyists, anti-Blu-ray is really necessary.
It is worth mentioning that this China Mobile CMCC 4K smart TV T1X55 is a two-level energy efficiency, with a blue eye protection mode, it uses the first two modes, in the picture mode to provide open eye mode function, through the software automatically Controlling the color temperature and backlight mode of the adjustment screen is similar in principle to the night shift mode of the iPhone, without increasing hardware costs. Compared to OLEDs, the cost-effectiveness of the blue eye protection model is significant.
The third part: 4K test
China Mobile CMCC 4K smart TV T1X55 as a 4K TV, consumers are more concerned about its performance in the 4K picture quality. The Aiken Power Grid tested it through Qian Yuankai’s 4K map.
Judging from the lunar surface puzzle played by China Mobile CMCC 4K smart TV T1X55, the volcanoes on the moon's surface are clearly visible. Although the text at the upper left of the screen is small, it can be clearly displayed. Moreover, the moon's surface is too dark and light. very clearly.
From the side view of the color performance and viewing angle of this 4K TV broadcasted by China Mobile CMCC 4K smart TV T1X55, the color ball diagram has a rich sense of hierarchy, the color is uniform and soft, and there is no ring-like mutation of levels and colors. The color of the block diagram is relatively saturated, the color does not have the parallel order, and there is no obvious color shift and light and dark changes. The color distribution regions of R, G, B, Y, C, and W all show a triangle.
Judging from the blue, grey, green, purple and red screens of China Mobile CMCC 4K smart TV T1X55, the colors are relatively pure.
Taken together, China Mobile's CMCC 4K smart TV T1X55 performed better in 4K color performance and viewing angle.
According to the 4K TV resolution test chart played by China Mobile CMCC 4K smart TV T1X55, both the small Chinese characters and English subtitles on black and white characters on the test chart are clearly visible, and the structure of the color patches is also clear. Identify.
This shows that China Mobile CMCC 4K smart TV T1X55 4K resolution performance is also very good.
According to the 4K TV tone level test restore picture displayed by China Mobile CMCC 4K smart TV T1X55, the 256-level grayscale color block of the test display grayscale reduction capability is clearly and identifiable; the 21st grayscale gradient picture in the sphere diagram The grey scales can also be distinguished, there is no phenomenon of skipping and concatenation, and the grayscale changes are very smooth and soft; in the bar graph, whether it is 32 or 64, the grayscale of the darkest part of the grayscale is also clearly identifiable. The level of the shadows is also faintly visible, and there are no jumping and ordering phenomena.
It can be seen from this that China Mobile's CMCC 4K smart TV T1X55 performs better at the tone reduction level of the tone level.
As can be seen from the above video screen, China Mobile's CMCC 4K smart TV T1X55 has excellent performance in color and 4K resolution. The texture of feathers such as feathers, facial pores, and leaves are clearly visible on the screen.
Part IV System Testing
The first screen of this China Mobile CMCC 4K smart TV T1X55 is “Internet intelligent cloud TV†after boot. On the clear and concise home page, the use of the remote control is also very smooth, and the function of the remote control button corresponding to the home page is the effect obtained by pressing.
The only downside is that this TV's remote control is a bit old and its operation is not flexible enough. However, if they are used by older people, the traditional remote control's push and get is just what they like and how easy it is to get started.
As the China Mobile CMCC 4K smart TV T1X55 adopts an open system, a large amount of content and other application software have been installed inside the system. In terms of content, the cooperation ideas of China Mobile's open source also brought a lot of high-quality content resources from other platforms. Whether it is video, games, sports or education resources, this China Mobile CMCC 4K smart TV T1X55 is everything.
From the test experience, the content quality and playback fluency are satisfactory. In the non-member state, the advertisement time before the content is played is about 1 minute; if the user does not want to see the advertisement, he can solve it by joining the member, and the member's fee-charging design is also very user-friendly.
The fifth part concludes
Overall, this China Mobile CMCC 4K smart TV T1X55 inherited the previous product development ideas of China Mobile's own brand mobile phone taking the cost-effective route. The use of materials is also an economical and sufficient point of view. In terms of functionality, the company has seized consumer 4K, content, health care and other consumer pain points for product development. Moreover, unlike other brands, besides being more cost-effective under channel advantages, China Mobile, as an operator, is also more flexible and open in content operation, which undoubtedly provides users with more convenience. .
From the perspective of China Mobile's development of a smart home business, this China Mobile CMCC 4K smart TV T1X55 will be launched as a mountain launch, and China Mobile will definitely invest a large sum of money to land it; from the perspective of consumers buying TV, The traditional channel sales and purchase methods are certainly not China Mobile's practice. The business of sending mobile phones and delivering broadband by charging the bills will also appear in the marketing of television products. In the near future, it will not cost a penny and a TV will go home. Become reality. Let us look forward to it.
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