Science and technology reinvents creation method Creative industry expert 20th anniversary of Qi He Dell Precision workstation

The 20th anniversary of the Dell Precision workstation and the new product launch conference was successfully held in Beijing recently. Dell reviewed the extraordinary journey of working with customers and partners over the past 20 years and discussed with guests how technology has reinvented the creative environment and methods and promoted change in the industry in the past 20 years.

According to Yuan Hongwei, vice president of Dell, “This year marks the 20th anniversary of the establishment of the Precision Workstation. The Precision Workstation series has been continuously researching and developing multiple product matrixes including tower, rack, mobile and all-in-one machines to meet the different needs of the market. Through our continuous innovation, we will bring more immersive creative environment to our customers. In the future, we will also better understand the needs of creatives and continue to develop more new forces to help them break through the boundaries of imagination.”

Dean Vice President Yuan Hongwei made a speech

The day also coincided with Dell's long-term customers and partners - Sony Pictures produced the popular movie "Spiderman: Return of the Hero" officially released in China. Liao Xuzheng, chief marketing officer of Sony Pictures Distribution, was invited to attend the event and said: "The Return of Spiderman Heroes used more than 1,000 Dell Precision workstations in the production process. With the computing power of the Dell Precision workstation, plus thousands PowerEdge servers support rapid creative iterations, allowing us to present the best picture on the screen."

Liao Xuyi, Chief Marketing Officer of Sony Pictures, shared the story behind Dell and Spiderman

When Dell developed the Precision Graphics Workstation product line in 1997 and produced the first workstation, the Precision 400, the workstation was still a new concept. Many people had not heard or used it before, and they did not understand the value it could bring. There are only a few hundred sales in the quarter. Today, Dell Precision workstations have ranked first in shipments in China for three consecutive years, and the mobile workstation market share exceeds 50%. Precision series workstations are widely used in computer-aided design, engineering manufacturing, graphics processing, media entertainment, and even computing-intensive industries such as virtual reality, and continue to improve the design based on the needs of technology and creative professionals, and complete with customers and partners A lot of great innovations.

From left: Sun Jingjin, Dell Business Client Customer Solutions Division, Xiaoyong Liang, Professor, Beijing Normal University, Lin Hua, Professor, Academy of Fine Arts, Tsinghua University, Zhou Jin, Associate Professor, School of Animation, Beijing Film Academy, Deputy General Manager Shen Guang, Galaxy, and Sony Pictures Distribution Company Chief Marketing Officer Liao Xuyi shares industry insights and insights.

“We and Dell collaborated to set up a joint innovation laboratory more than two years ago. Our undergraduate and graduate students use Dell workstations, including notebook mobile workstations, to complete a lot of excellence,” said Zhou Jin, an animation school teacher at Beijing Film Academy. In the two or three years of the original works, more than a dozen works won awards at home and abroad each year, including comic works, animation works, and game works.

Zhou Jin, Associate Professor, School of Animation, Beijing Film Academy, attends Precision 20th Anniversary Celebration

In the film and television industry, from the popular episode “Game of Rights” to five of the last 7 years of the Academy Award for Best Visual Effects, support was provided by the Dell Precision Workstation. Including "Pirates of Dream Space", "Hugo", "gravity", "Interplanetary Crossing", "Mechanics"; in engineering manufacturing, Dell helped Jaguar Land Rover to release the first electric car via virtual reality technology. Apart from the project, it also helped many customers such as Boeing, Bombardier, Ford, and BMW Brilliance to complete many outstanding designs and works. At the same time, Precision workstations can also serve the creation of virtual reality content, including Sony Pictures as a spider. The Virtual Reality experience developed by Heroes: The Return of Heroes; and the virtual reality experience of Dunlank, a film produced by Warner Bros. for audiences, were all supported by Precision.

“From film to digital to virtual reality movies, this technology change has brought opportunities and challenges. Dell has always followed the trend of the times, following the development of art, the needs of the market, With forward-looking vision, in the future, it is believed that strong, reliable, and stable workstation support is required for virtual reality development, artificial intelligence, robotics, etc. “said Xiao Yongliang, a professor at Beijing Normal University and dean of the Institute of Cultural and Creative Industries.

Professor of Beijing Normal University and Dean of the Institute of Cultural and Creative Industries Xiao Yongliang share the development trend of digital film and television industry

In this activity, Dell released a new generation of Precision Tower/Rack Workstation product portfolio, including: Precision 5820 Tower Workstation, Precision 7820 Tower Workstation, Precision 7920 Tower Workstation, and Precision 7920 Rack Workstation, within New designs from outside help users to do more creative work. Among them, the 7920 Tower/Rack Workstation is Dell's first AI-ready product. With its superior performance, this product can support multi-tasking loads including machine learning, deep learning, reasoning and training. At the same time, these two workstations also allow users to optimize their software under their existing Intel architecture when they start artificial intelligence work.

This new Precision Tower and Rack Workstation is equipped with the latest Intel Xeon processors, next-generation Radeon ProTM graphics, and the highest performance NVIDIA Quadro® professional graphics, bringing together new ideas and powerful performance. Dell Precision tower workstations are certified by independent software vendors (ISVs) to help users seamlessly perform a variety of challenging and complex tasks, including the development of virtual reality content. Dell's exclusive Reliable Memory Technology-Pro (RMT) ensures that the memory capacity does not affect the user's workflow, and the flexibility offered by the customizable configuration options can handle almost any load. The user only needs to open the Dell Precision Optimizer, which is pre-installed with the factory-patented Dell Precision Optimizer, and clicks the application button that needs to be optimized. The program will automatically adjust the system settings to achieve the required software operation. The best configuration performance. With excellent extensibility and performance, these workstations will give you the freedom to inspire and help users deal with a variety of difficult and demanding tasks.

The Precision product portfolio announced this time supports the creation of virtual reality content. Dell has always been a strong supporter of virtual reality development. It has built a VR Ready ecosystem in China and has continued to fulfill its commitment in the field of virtual reality in an attempt to achieve local education. Partners in the medical and multimedia fields work together to promote VR content production.

Audience Experiences Spider-Man Movie VR Gaming Experience Made with Precision Workstation

At the scene, Dell has built a series of product portfolios including virtual reality, animation production, audio-visual audition, film production, and rendering through the new Precision workstations and a series of product portfolios including high-definition and 8K displays. Dell Precision workstations in all areas of hard work and stunning performance.

Precision Workstation has always been the main force in film and television production, engineering design and virtual reality. Now Precision has extended its territory to the artificial intelligence industry. From 1997 to 2017, Dell's workstations continued to support the development of innovative technologies. After 20 years of intensive cultivation and operations, the Dell Precision workstation has matured and achieved remarkable results in both product and market sales. In two decades, Dell Precision workstations have brought us greater surprises.

The speeches of distinguished guests during the symposium were excerpted as follows:

Liao Xuyi Chief Marketing Officer Sony International Film Distribution Company

A movie like Spiderman: The Return of a Hero requires a lot of visual special effects. Many big scenes may be shot through real shots, but a lot more is done through the visual effects of later stages. To handle such large and tedious content requires very reliable IT architecture support. This time, Dell Precision provides a one-stop solution for creating, rendering, and even back-end storage. The completion of these special scenes depends on the efficient work of IT support.

In addition, in terms of costs, the IT industry has an iterative concept. How each movie in a movie company makes a bigger scene? How to make greater breakthroughs in "Spider-Man: The Return of a Hero" is also an ever-rising process. To achieve this, on the one hand, you cannot say that the cost has been increasing. Through efficient and comprehensive solutions, we can relatively make more creative explorations and performances at a stable cost.

Shen Yuan Tian Gong Xie Cai, Deputy General Manager

The difficulty of post-production of each lens is different. There are some digital characters and even some new types that we have never tried before. We need to do some research and development or design work. At this stage, we actually need to rely on equipment or Rely on computing to gradually realize it. It's a few months, but it's a long time. It is an iterative and R&D process. In the latter part of the film and television industry, this is the closest business type to our IT and cutting-edge technology. This often requires us to continue to iterate. A project accumulates a project's experience and gradually makes a better and better movie. . So partners like Dell are important to us.

Xiao Yongliang, Professor, Beijing Normal University, Dean, Institute of Cultural and Creative Industries

?? Dr. I mainly do computer graphics image research. There is a problem involved. Whatever we do in defense or medical science, or in the field of Hollywood digital creativity, the use of graphic images and special effects requires strong workstations. From my work at Fox to building a digital lab at New York University's Film School, I use Dell's equipment. It is based on two things: stability, and powerful features.

From film to digital, it will come to virtual, and this kind of technology change brings challenges. We also hope that Dell has always followed the trend of the times in this respect, following the development of art, the demand of the market, and having advanced Vision, in the future to virtual reality, there are more powerful, artificial intelligence, robots and other fields believe that they need strong, reliable, stable workstation support.

Lin Hua Professor, School of Fine Arts, Tsinghua University

?? Virtual reality can do a better rendering, more importantly, the computing speed of the computer platform, my job is to train the virtual reality talent. Dell helps us provide powerful and reliable workstation devices. The earliest workstations were three young guys who could lift. Yesterday I took a look at the 17-inch mobile workstations. The performance is already very strong. I would recommend using such platforms.

Zhou Jin Associate Professor, School of Animation, Beijing Film Academy

We and Dell established a joint innovation laboratory more than two years ago. Our undergraduate and graduate students use Dell's workstations, including notebook mobile workstations, to complete many outstanding original works. During the two or three years, each year More than a dozen works won awards at home and abroad, including comic works, animation works, and game works.

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This product (Dell Canvas SmartPad) allows me to draw like a piece of paper. This high-precision brush has a pressure bar that uses pressure to achieve the thickness of the line. The function of the Totem knob allows the left hand to participate in the work in a new form. If you can use it skillfully, you can work more efficiently.

When drawing a draft, I have some requirements on the fluency of the screen. I hope to record my thoughts as soon as possible. Dell Canvas satisfies this point very well. It is said that it has splash-proof and impact-resistant features and is also very user-friendly.

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