9999 yuan to sell crazy? This 11.11 laser TV broke out

Many friends who want to buy a projector are waiting for the 11.11 discount. In previous years, 11.11 pico projectors were the main sales force. This year's Jingdong projector sales volume saw the emergence of laser television. This is really the first time in history. To know that the price of laser television compared to the general micro-projector, the price must be doubled. But this year is different, there are two laser TVs in the five hot-selling projectors (the fifth one is for advertising space), which is really staggering.

9999 yuan to sell crazy? This 11.11 laser TV broke out
The current average price of laser television is more than 20,000 yuan, but the laser television launched by Xiaomi's ecological chain is priced at only 9999 yuan. Of course, this does not include the price of the anti-light curtain, but it is Elliot that follows Xiaomi. VH700 laser TV, although this is an advertising location, but its price is 18,999 yuan, this price package ** anti-light curtain. In fact, the price of these two laser TVs is not much different. From the point of view of sales data, the sales volume of Ellovi's laser TV is not bad.

Jingdong 11.11 Projector Projector Sales Top 5
However, the price of 9999 yuan for the average family is still not a small expenditure, especially now shows the general price of equipment discounted. To know that a 70-inch LCD TV price is also 10,000 yuan level, why consumers did not choose LCD TV and chose a laser TV?

The price of 9999 yuan is high for display products
The larger size of the laser television screen is obviously a very obvious factor. Because the current brightness of the laser TV can actually support more than 100 inches of screen, at night, the brightness of the screen can still meet the basic use. However, there is still a gap between laser televisions compared to the fact that LCD TVs can also be used without a hitch. However, the current 11.11 sales show that consumers have begun to gradually recognize the value of laser television, even if there are still some defects in this product.
Inspiration behind the sales list At present, the average price of laser television is actually more than 20,000 yuan, which is basically maintained at the level of 30,000 yuan. After entering 2018, it is clear that adjusting prices and bringing in 20,000 yuan should not be a big problem. The phenomenon of 11.11 laser television shows that laser television within 20,000 yuan has begun to enter the list of consumers to purchase, and after this price is reached, sales of laser television can be expected.
At the same time, the success of online channels also proves that online channels are very important for laser television. In the past, many professionals believed that only offline channels were the production ground for such products. The actual situation proved that online sales of laser television are also feasible. As long as installation and after-sales services are well established, it is believed that online channels are of great value to laser televisions.

Lower costs for building booths under offline channels
Currently, the cost of building offline channels is very high, because the separate experience room for laser televisions needs a large area and high costs, and it also cannot cover a large area of ​​China. Online channels have become an important window for laser TV sales. How to adjust the relationship between online and offline should be a matter of brand thinking.
The need for home projectors is changing. After talking about laser televisions, let's talk about several other products. The first one is the Polar Meter H1S, which is a miniature projector with LED light source. This kind of product is small and exquisite, at the same time the light source has a long life, low energy consumption, plus an intelligent system, so it is loved by home projector enthusiasts. The configuration of the nut J6, which is ranked third, is similar to that of the H1S. It can be seen that the consumer demand for the 1080P miniature projector is real.

Micro projector screen and LCD TV screen contrast
At present, the resolution of the micro projector has two main specifications: 1280×800 and 1080P. The former is mainly applied to the entry-level products, and the price discount is more compact. However, the sales volume of 11.11 shows that the demand of consumers for entry products is not the highest. On the contrary, the 1080P-high resolution micro projector has become the favorite configuration of consumers.

Netizens pay more attention to high-profile LED pico projectors
Finally in the top five we also saw the use of BenQ W1070 + traditional light source, this home 1080P home projector brightness is higher, while the price of less than 5,000 yuan price is not bad. Compared to the LED pico projector, its color, brightness, and contrast performance are actually better, that is, the volume is too large, and the lamp life is not long enough. However, if the user does not intend to turn on the computer for a long time and only enjoys the occasional movie, it is obvious that this type of home projector is also suitable. The sales of 11.11 prove that there is such a group of people in the on-site market.
The sales ranking of projectors on November 11, 2011 was different from that of previous years. Laser TVs were on the list for the first time and occupied two positions in one fell swoop. LED pico projectors occupied the first and third positions. Traditional home 1080P projectors only There is one place. This shows that people have changed the demand for home projectors, and the low price does not meet all the needs of users. Obviously for the user's upgrade needs to ensure sales growth.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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