Stop singing bad news on Internet TV's new profit turning point

A few days ago, LeTV, Microwhale, Millet, and Thunderbird launched four new Internet TV brands. Internet TV, which has experienced boiling, cold and silence, is now hot again!

According to the data from Ove Cloud Network, sales of domestic traditional brands accounted for 66.6% in 2016, which was 7.2% lower than the same period of last year. Internet brand sales accounted for 18.9%, up 8.0 percentage points from the same period of last year.

Compared with last year's hot sales, a sign of optimism is that this year's Internet TV market is beginning to suffer. According to data from Yikang, the share of Internet brands in the online market declined in part during the first quarter of 2017, and retail sales in the market also declined year-on-year.

In response to this situation, a number of industry analysts have analyzed that the rise in prices of the upstream panel has aggravated the emergence of internet television in winter. Liu Buchen, a senior observer of the home appliances industry, is even more blunt. “This year is the turning point for the Internet TV brand. The era of high growth in the past is gone forever.”

In fact, the crowded, war-torn TV market is not without opportunities. The key lies in this opportunity. Who can seize it?

Recently, the well-known organization Digital TV Research has released a series of research reports. The report points out that global pay-television revenue will reach US$202 billion by the end of 2017. Among them, the number of pay-TV viewers in the Asia Pacific region will exceed Western Europe. In India and China, there are also more television viewers concerned about pay TV programs.

It can be seen that the inflection point of the Internet TV industry is coming. As Cui Jilong, senior research manager of Ovid Cloud Display Industry Chain, put it, 2017 is a key year for the Internet TV industry, that is, whether the industry can usher in a harvest year, “whether the companies in the industry can usher in profitable brilliance, Will affect the enthusiasm of continued capital investment."

Obviously, the color TV content has ushered in the best era.

As a result, Internet companies and traditional TV makers, who display their feet in the television content field, are not small. Judging from the results announced by various companies in the world, the days of Internet TV in 2017 will not be too dark.

For example, Changhong officially announced for the first time that from January 2016 to the present one and a half years, Hong Hongjin users with Changhong smart TV exceeded 5 million, and lived at over 80% monthly.

The Microwhale held a media conference in Beijing and announced that it would cooperate with Sports and Flying Cats to broadcast live on the 2017 China Super League. Each week, it will select an event to broadcast in VR format.

LeTV Super TV announced that it will achieve the goal of earning 20 billion yuan in 3 years through the operation of television users. At the same time, LeTV will open up ecological resources to provide access to its Internet TV license partners, CBIN, and Hua Digital Open Carousel, and to create customized independent and exclusive products. Desktop and so on.

Hisense's TV in the United States currently cooperates with Netflix, and its activity ranks among the top partners and is divided into “rich”.

It is foreseeable that the color TV market has begun to enter the stage where TV users operate and compete for content resources.

According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, China's color TV industry has entered the stage of quality improvement from the stage of quantitative growth.

In order to adapt to changes in consumer demand from “having” to “excellent,” color TV companies must continue to push forward with structural reforms on the supply side, strengthen innovation capacity building, deeply tap consumer demand, and strive to achieve a higher level of supply and demand matching.

It seems that the inflection point of Internet TV revenue has reached, but the current status of the Internet TV market has not yet formed one or more dominance. In a period of time, the main players of Internet TV are still in the game.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.

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